Saturday, October 17, 2026

Amazon Prime Video Scores NFL’s First-Ever Black Friday Game

  • Aaron Rodgers’ New York Jets will play Tua Tagovailoa’s Miami Dolphins.
  • AFC Championship Game rematch on New Year’s Eve.
Aaron Rodgers
Tom Horak-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Aaron Rodgers effect is already benefiting Jeff Bezos’ Amazon.

Amazon Prime Video will stream the NFL’s first-ever Black Friday game between Rodgers’ New York Jets and the Tua Tagovailoa’s Miami Dolphins.

The AFC East showdown will kick off at 3 p.m. ET on Friday, Nov. 24, from MetLife Stadium in East Rutherford, New Jersey. Amazon’s complete “Thursday Night Football” schedule for the 2023 season will be announced Thursday night.

“We’re excited to be the home of the first-ever NFL Black Friday game, and what better way to kick off this new tradition than with a rivalry matchup between the Dolphins and the Jets,” said Marie Donoghue, vice president of global sports video, Amazon, in a statement. “On one of the biggest shopping days of the year, we’re thrilled to offer another way to delight Amazon customers and give all fans free access to this AFC East showdown.”

Landing the league’s first-ever Black Friday game marks a big win for the streaming giant. 

Fox Sports’ Thanksgiving Day telecast of the Dallas Cowboys-New York Giants was the most-watched regular season game in history, averaging 42 million viewers.

Last year, Amazon’s maiden TNF schedule had multiple lackadaisical games. This game selection appears to be a makeup call by NFL Commissioner Roger Goodell and the game schedulers at the league’s Park Avenue headquarters.

Meanwhile, Rodgers’ move to New York from the Green Bay Packers has turned the sad-sack Jets into media darlings. 

Gang Green could be featured in as many as six nationally televised primetime games, said sources. 

Aaron Rodgers

Aaron Rodgers Effect: Jets To Become National TV Darlings

The league’s partners are scrambling to add Gang Green to their schedules.
April 26, 2023

While the NFL’s complete 2023 game schedule won’t be revealed until Thursday night, some matchups were announced in advance on Wednesday. Among them:

  • On New Year’s Eve, CBS Sports will televise an AFC Championship Game rematch between Patrick Mahomes’ Super Bowl champion Kansas City Chiefs and Joe Burrow’s Cincinnati Bengals at Arrowhead Stadium (4:25 pm ET).
  • On Christmas Day, Fox Sports will televise the New York Giants vs. the NFC Champion Philadelphia Eagles (4:30 pm ET).
  • The ESPN+ streaming platform will exclusively show Atlanta Falcons vs. Jacksonville Jaguars from London, England, on Oct. 1 (9:30 a.m. ET).
  • Overall, the NFL will play five international games during the 2023 season, including two in Frankfurt, Germany. Bill Belichick’s New England Patriots will play their first game in Europe against the Indianapolis Colts in Frankfurt on Nov. 12.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Reinstates Josh Jacobs, Jonathon Cooper From Paid Leave

Each player missed six games while on the commissioner-exempt list.
Troy Aikman
Exclusive

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.

Jags Eye First London Sweep As U.K. Future Remains Uncertain

The Jaguars host the Texans after beating the Eagles.
Opinion

Troy Aikman–Joe Buck Breakup Looks More Likely Than Ever

ESPN hasn’t formally offered Troy Aikman a new deal, sources say.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Nov 3, 2025; Arlington, Texas, USA; Television commentator Troy Aikman speaks before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

Aikman Eyeing ‘Next Landing Spot,’ Doesn’t Deny Rift With Buck

Aikman is slated to become a free agent after the season.
Pablo Torre Tuned In Front Office Sports
October 14, 2026

Pablo Torre: Not Getting Sued by Jordon Hudson ‘Kind of a Bummer’

Hudson had threatened to sue Torre for defamation over his podcast’s investigations.
October 14, 2026

ESPN Not Reaching Out on Clippers Story Was ‘Disappointing’ for Torre

Torre spoke at the FOS Tuned In summit Tuesday.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
ESPN/ABC Monday Night Football commentators Joe Buck, left, and Troy Aikman before the Detroit Lions vs. Las Vegas Raiders game at Ford Field, Monday, Oct. 30, 2023.
Exclusive
October 14, 2026

Joe Buck, Troy Aikman Have Had Tension Amid ESPN Contract Talks

The “MNF” duo had an argument before this week’s broadcast.
Jun 27, 2026; Chaska, Minnesota, USA; Nelly Korda hits from a fairway bunker on the first hole during the third round of the KPMG Women's PGA Championship golf tournament.
October 14, 2026

LPGA’s Media-Rights Deals Depend on PGA, NFL Negotiations

LPGA commissioner Craig Kessler is watching the landscape closely.
October 14, 2026

Jessica Berman Says Failed Victory+ Deal Was Risk Worth Taking

The NWSL had a deal with failed streamer Victory+.
Mike Tirico Front Office Sports Tuned In
October 14, 2026

Mike Tirico Worries About Donor Fatigue in College Football

Tirico said donors may question whether their returns are worthwhile.