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Friday, June 14, 2024

Aaron Rodgers Effect: Jets To Become National TV Darlings

  • The league’s partners are scrambling to add Gang Green to their schedules.
  • With the 39-year-old Rodgers moving from the NFC to the AFC, CBS Sports should be the main beneficiary. 
Aaron Rodgers
The Post Crescent

The acquisition of superstar quarterback Aaron Rodgers from the Green Bay Packers is turning the New York Jets into prime-time darlings.

The four-time NFL MVP makes the Jets instant Super Bowl contenders — and the league’s TV partners are scrambling to add Gang Green to their fall schedules.  

The Jets could be featured in six prime-time games, according to ESPN NFL Insider Adam Schefter. The 7-10 Jets played in only one nationally televised game in prime time last season, a Thursday night loss to the Jacksonville Jaguars. 

CBS Sports should be the main beneficiary of the 39-year-old’s move from the NFC to the AFC, as it has the latter’s rights package. 

Green Bay Packers quarterback Aaron Rodgers (12) throws an incomplete pass during the second quarter of their game Sunday, October 2, 2022 at Lambeau Field in Green Bay, Wis. The Green Bay Packers beat the New England Patriots 27-24 in overtime.

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Still, the NFL is likely to give at least one Jets game window to each of its TV partners, which include CBS and Fox Sports (Sunday afternoons), NBC Sports (“Sunday Night Football”), ESPN (“Monday Night Football”), and Amazon Prime Video (“Thursday Night Football”). 

On Sundays, Rodgers’ Jets should be heavily featured in CBS’ and Fox’s late-afternoon game windows, which draw the highest weekly audiences. And with both NBC and ESPN able to employ “flex scheduling” this season, several Sunday afternoon Jets games could be moved to prime time to reach a national audience.

“The conversations are ongoing,” said one source. 

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