• Loading stock data...
Wednesday, April 2, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Amazon Breaks NFL Streaming Record (Again) With ‘TNF’ Ratings

Amazon Prime Video has been drawing high ratings for its exclusive NFL streams, and the Lions have become a viewership magnet. Those forces combined for a new record.

Detroit Free Press

Amazon Prime Video has broken its own NFL streaming record for Thursday Night Football ratings—again.

Last week’s matchup, which saw the Lions defeat the NFC North rival Packers for the second time this season 34–31 on a last-second field goal, drew an average of 17.29 million viewers, according to Nielsen. 

That figure breaks the record set during the Week 4 Cowboys-Giants TNF game. That stream drew 16.22 million viewers, per Nielsen’s panel-only measurement, which is the current industry standard. Its final viewership estimate, when including “big data” figures, was 17.61 million. An update to Packers-Lions, scheduled to be released Tuesday, is expected to surpass that final Cowboys-Giants number.

Through 12 games of the 2024 NFL regular season, TNF is averaging 13.61 million viewers on Prime Video, which is 9% higher than ratings through this same point last season, and continues a record pace for the streamer

Green Bay–Detroit marks the second straight record TV number involving the Lions, who drew the largest early afternoon Thanksgiving Day audience on record, 37.4 million viewers on CBS, for their dramatic 23–20 victory over the Bears during the 12:30 p.m. ET time slot.

Despite not getting to broadcast any ratings-magnet Thanksgiving NFL games, Amazon was able to cash in on its second annual Black Friday game, as the Raiders-Chiefs matchup saw a 41% ratings increase over last year’s Jets-Dolphins game, drawing 13.51 million viewers on the holiday weekend.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Los Angeles Golf Club owners Alexis Ohanian and Serena Williams cheer for their team against the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida.
exclusive

Serena Williams, Alexis Ohanian Bid on NFL Flag Football

Williams and Ohanian are the first known bidders for the flag football league.

Goodell, Owners Signal 18-Game NFL Season Is Coming—Eventually

The idea of a longer schedule ties into several other league initiatives.

March Madness Ratings Dip After Record Start: Will Final Four Deliver?

Viewership had been at a record pace through the opening rounds.
Nov 10, 2024; Munich, Germany; The NFL shield logo at midfield during the 2024 NFL Munich Game at Allianz Arena.

NFL’s Global Ambitions Now Extend to Abu Dhabi

Three teams gain marketing rights to the United Arab Emirates.

Featured Today

Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Seattle Kraken
April 1, 2025

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.
Brehanna Daniels
March 31, 2025

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
Columbia, SC - February 16, 2025 - Colonial Life Arena: Rebecca Lobo and Ryan Ruocco during a regular season game.
March 30, 2025

Inside Ryan Ruocco’s Rapid Rise to ESPN’s Top Voice of Women’s Hoops

The top voice became “quickly addicted” to calling the women’s game.
Oct 20, 2024; Green Bay, Wisconsin, USA; General view of a television camera operator during the game between the Houston Texans and Green Bay Packers at Lambeau Field.

Sources: NFL ‘Virtual Lock’ to Opt Out of Media-Rights Deals

Data continues to support an early opt-out of the league’s rights.
March 31, 2025

Yankees RSN and Comcast Clash Intensifies As Deadline for Deal Nears

The invective escalates as a contract deadline approaches Monday night.
March 31, 2025

Former ESPN Reporter Zach Lowe Rejoins Bill Simmons at The Ringer

Lowe worked with Ringer co-founder Bill Simmons at Grantland.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
exclusive
March 28, 2025

ESPN Making Erin Dolan In-Game Betting Analyst for UFL Games

Erin Dolan will provide betting news and notes during game broadcasts.
Both teams line the field during the singing of the national anthem prior to the start of the opening day game between the NY Yankees and Milwaukee Brewers at Yankee Stadium on Thursday, March 27, 2025.
March 27, 2025

Yankees RSN, Comcast Reach Last-Minute Extension in Ongoing Dispute

The two sides will keep negotiating as large-scale issues remain unresolved.
March 26, 2025

Yankees RSN Faces Comcast Blackout Threat Ahead of Opening Day

The Yankees-led RSN and the No. 2 U.S. cable carrier clash again.
Jan 13, 2025; Glendale, AZ, USA; Minnesota Vikings quarterback Sam Darnold (14) is pursued by Los Angeles Rams linebacker Jared Verse (8) during an NFC wild card game at State Farm Stadium.
March 26, 2025

RFK-Threatened Pharma Ad Ban Wouldn’t Hurt NFL Broadcasters

It wouldn’t be the first effort to restrict drug ads.