• Loading stock data...
Wednesday, December 4, 2024

Cowboys-Giants on Amazon Shatters Record for Most-Streamed Regular Season NFL Game

Andrew Dieb-Imagn Images

Heading into Thursday night’s NFC matchup between the Dallas Cowboys and New York Giants, both teams were 1-2 and both fanbases were already frustrated with their start to the season. 

That didn’t stop America from tuning in. The game, exclusive to Amazon Prime Video, shattered the record for the most-streamed NFL regular season game ever. 

Amazon says it averaged 16.22 million viewers for its Thursday Night Football stream of Dallas’s 20-15 win, according to Nielsen’s Panel Only measurement. 

That topped by 6% the Amazon stream of Cowboys-Seahawks on Nov. 30, 2023, which averaged 15.26 million viewers. 

A Nielsen update Monday morning increased the audience estimate to 17.61 million.

It is not the most-streamed NFL game ever; that title belongs to NBCUniversal’s Peacock stream of the Chiefs-Dolphins Wild Card playoff game, which was the most-streamed NFL game of any kind, averaging 23 million viewers.

With its record-setting performance, Jeff Bezos’s tech giant may be putting to bed the notion that tech streamers can’t attract broadcast-sized audiences for the biggest live games.

Amazon is getting closer to matching NFL broadcast audiences. During the first three weeks of the 2024 season, NFL games averaged 18.6 million viewers across TV/digital, up 10% vs. the same period last year. Over its first three games, TNF on Amazon is averaging 14.88 million viewers, up 25% from last season’s comparable first-three-games average of 11.86 million.

The Cowboys rank right behind the Chiefs as the second-most-popular TV draw this season. The combination of a tight game, two national fan bases, and the country’s largest TV market in the Big Apple, helped drive Amazon’s record-setting night.

The stream of Cowboys-Giants attracted a peak audience of 18.10 million viewers between 9:15 and 9:30 pm ET. That was the largest peak audience ever for TNF. It’s the second time in three weeks that TNF’s game coverage has peaked at 18 million viewers or more. 

Meanwhile, Amazon Prime’s studio show, TNF Tonight, is averaging 1.77 million viewers over the first three games, up 27% from last year’s 1.39 million. TNF Nightcap, the streamer’s post-game studio show, is averaging 2.04 million viewers, up 10% 

As with last season, TNF is also drawing a younger TV audience—roughly seven years younger this season than those watching NFL games on linear TV networks. The median age is 47.6 years old vs. 54.5 for NFL game viewers on CBS, NBC, Fox and ESPN.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Poker Pro Pleads Guilty to ‘Massive’ Sports Betting Tips Fraud

Cory Zeidman ran a scheme that amassed $25 million over 14 years.
From left, Jeeno Thitikul, of Thailand, Lydia Ko, of New Zealand, and Yan Liu, of the Republic of China, walk onto the first green during the Kroger Queen City Classic in Cincinnati on Sunday, Sept. 22, 2024.

LPGA Alters Transgender Player Policy, At Least One Player Barred

The new rules disqualify a current transgender golfer, Hailey Davidson.

WNBA Expansion Draft Drama: Picks Will Be Revealed, Not Player Pool

Only the final selections of the Golden State Valkyries will be revealed.
Oct 19, 2024; Fort Lauderdale, Florida, USA; Fifa president Gianni Infantino (left) and Inter Miami CF co-owner Jose Mas (right) celebrate Inter Miami CF post match against the New England Revolution at Chase Stadium.

Club World Cup Ends Up on DAZN After Apple Deal Falls Through

DAZN will stream all 63 tournament matches for free starting next June.

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.
opinion

The NFL’s Top Clichés: 10 Tired Broadcast Platitudes

Viewers must wade through a stream of clichés during games and studio shows.
December 3, 2024

Amazon’s NFL Black Friday Game Ratings Up 41% From 2023

Amazon Prime Video’s Raiders-Chiefs broadcast averaged 13.51 million viewers.
December 4, 2024

Stephen A. Smith Negotiating ESPN’s First $100M Deal, but ‘Issues to Be..

A source warned a long-term contract extension is not done.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 28, 2024

Chiefs-Texans Game on Peacock Will Feature Madden Alt-Cast

The broadcast will include Madden staples like player ratings and route trees.
November 26, 2024

ESPN Signs Danny Green, Tim Bontemps, Angel Gray to Extensions

All three are regarded as important NBA analysts for the network.
November 26, 2024

Inside Amazon Prime Video’s Plan to Own Black Friday—With Football

Prime has ambitious production plans for the Raiders-Chiefs matchup.
November 24, 2024

Stephen A. Smith Defends NFL Players Doing Trump Dance

Smith said he was “pissed off” the NFL had to issue a statement.