• Loading stock data...
Thursday, April 2, 2026

Adidas Raises Outlook, Sales Jump 156% in China

  • The German sportswear company saw growth in all market segments.
  • Sales are expected to increase by around 50%.
Adidas/Design: Alex Brooks

Adidas released first-quarter earnings Friday, reporting net income of $605 million with revenue growing 27% for the first three months of the year.

The German sportswear company saw growth in all market segments, including China.

  • Footwear sales increased 31%. 
  • Sales in China grew 156%. 
  • It’s reopened 89% of its stores worldwide since the pandemic-related closures.
  • E-commerce sales rose another 43%, after a 35% uptick in the same quarter last year.

Going forward, adidas expects currency-neutral sales to rise at a “high-teens” rate for the remainder of the year.

In Q2, the company is “forecasting a significant top-line acceleration” with sales expected to increase by around 50%, fueled by “an array of innovative product releases.”

In China, adidas and other international retailers have faced boycotts after taking a stand against the treatment of Muslim Uyghurs in the country’s Xinjiang region.

Adidas stated that it has a “zero tolerance approach” to slavery and human trafficking. The company noted that it has “never manufactured goods in Xinjiang.”

“We are still very confident we will continue to build our position in China, which is the single biggest market for us,” CEO Kasper Rorsted told CNBC.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nike Down On Earnings Amid Longer-Than-Expected Turnaround

Analysts see signs of progress but warn the recovery is going slowly.

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.

Masters Gnome Craze Reaches New Level As Presales Hit $1,500

The frenzy around the popular souvenir item continues to grow.
February 19, 2026

Nike Relaunch of ACG Is Bid to Catch Up in Outdoor Boom

Nike’s sub-brand, which stands for All Conditions Gear, originally debuted in 1989.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 20, 2026

Can One Patriots Fan Spur Fanatics to Change?

“I’m hoping that one meeting can lead to another meeting and another meeting.”
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.
February 13, 2026

Callaway Expects Tariff Costs to Reach $75M by End of 2026

The golf equipment manufacturer is being hit by tariffs.
February 11, 2026

TaylorMade’s ‘Mud Ball’ Feud With Callaway Takes Twist Over Paint

The paint on TaylorMade’s new golf balls uses “microcoating” technology.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 3, 2026

Fanatics Apologizes for Merch Backlog, but Defends Quality

There is “overwhelming demand” for merch this year compared to prior years.
February 1, 2026

Super Bowl LX Get-In Prices Fall Nearly 30% Since Matchup Set

A push of newly available ticket inventory contributes to a market drop.