• Loading stock data...
Tuesday, December 2, 2025

Adidas Launches Employee Student Loan Support Program

  • Full-time employees who work 30 hours or more per week are eligible for the program.
  • Adidas employs 10,000 people in the U.S. and will offer up to $100 monthly.
Adidas will contribute up to $100 per month for employee student loans.
Courtesy of Adidas.

Adidas is offering up to $100 per month to its full-time U.S. employees trying to pay off student loan debt.

Employees who work 30 hours or more per week can enroll in Adidas’s Student Loan Support Program once they’ve worked there for one year. Adidas will contribute up to $1,200 per year to eligible employees, and the sports apparel giant says it’s now among just 7% of employers to offer student loan support.

“This is an exciting new program for our people who said that student loan support would significantly help them. Paying for education should not hold our teammates back, so we are happy to support them with this benefit,” said Rupert Campbell, President of Adidas North America.

Full-time employees from all Adidas divisions—including corporate, retail, and distribution centers—can enroll in the program. Adidas employs 10,000 people in the U.S. The company has also launched a new Financial Wellness Program to offer employees free access to financial coaches and live seminars and webinars.  

Adidas reported $5.82 billion in Q1 2023 revenue — a 1% dip from $5.85 billion a year prior. A federal judge recently denied Adidas’s request to recover $75 million worth of funds it paid to rapper Kanye West, whose Yeezy shoe deal with the company was terminated following anti-Semitic comments he made on social media. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”

Patrick Mahomes Deepens His Adidas Ties, Debuts Golf Gear Line

Mahomes extends Adidas deal and launches his own branded golf apparel line.
Patrick Kraft
exclusive

Penn State, Adidas Deny Wrongdoing Around $300M Apparel Deal

The school and the brand publicly defended their 10-year deal Saturday.

Featured Today

Big League Wiffle Ball

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.