• Loading stock data...
Thursday, January 22, 2026

NFLPA Terminates Deal With Panini as Fanatics Takes Over

  • NFLPA will begin 20-year deal with Fanatics years before originally planned.
  • Panini America called the NFLPA’s decision ‘totally unwarranted.’
Fanatics is buying auction marketplace PWCC.
Fanatics

The NFL Players Association will begin its 20-year trading card partnership with Fanatics a few years early. 

The NFLPA terminated its trading card agreement “effective immediately” with Panini, according to an email distributed on Monday. Panini called the NFLPA’s decision “totally unwarranted and improper” in a statement on Tuesday.

“We believe the only party who benefits from this action by the NFL Players Association is Fanatics — not the players, not the leagues, and not consumers,” a Panini America spokesperson said in a statement to Front Office Sports and other outlets. “In addition to the NFL Players Association license, Panini has licenses with the NFL and over 360 individual players in the League. We will continue to honor all of our contractual obligations.”

The Fanatics deal wasn’t slated to begin until 2026, coinciding with the NFLPA’s agreement with Panini expiring. 

The NFLPA and Fanatics announced their new partnership in August 2021 and were among the initial indications that the licensed apparel giant would majorly play in the trading card space with Fanatics Collectibles. In January 2022, Fanatics purchased Topps for about $500 million — and has made a string of deals with leagues and unions over the last two years. 

Messages left with the NFLPA and a Panini spokesperson were not immediately returned on Monday. 

Panini filed a federal antitrust lawsuit against Fanatics earlier this month. 

“Fanatics is preemptively eliminating all competition before showing competitive superiority or any ability to benefit consumers,” Panini’s lawsuit filed in the U.S. District Court for the Middle District of Florida stated. “By locking up player trading cards for all three major U.S. professional sports leagues for the next decade and two of them for the next two decades, Fanatics is foreclosing any meaningful competition for the foreseeable future.”

Days later, Fanatics responded with a countersuit filed U.S. District Court for the Southern District of New York. 

“Panini’s Italian owners embarked on a protracted, unlawful, and deceitful campaign of unfair trade practices, strong-arm tactics, and tortious misconduct to hamper Fanatics Collectibles’ nascent business,” Fanatic’s lawsuit alleged. 

Fanatics filed a motion in Panini’s lawsuit seeking to transfer the case to the Southern District of New York.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFLPA

NFLPA Fired Lawyer Who Accused It of Retaliation

The firing was disclosed in a previously unreported court filing.

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.

Fanatics Is Already in Apparel, Collectibles, Betting—Now It’s a Content Studio

The merchandising giant is pushing into a new business vertical again.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.

Nathan’s Hot Dog Contest Will Continue Under New Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch
December 17, 2025

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
November 27, 2025

Patrick Mahomes Deepens His Adidas Ties, Debuts Golf Gear Line

Mahomes extends Adidas deal and launches his own branded golf apparel line.
TopGolf representatives celebrate their ribbon-cutting ceremony with Bay County residents in Panama City Beach, Fla., June 26, 2025. (
November 18, 2025

Callaway Offloads Topgolf in $1.1 Billion Sale to PE Firm

The deal unwinds Topgolf’s 2020 merger with Callaway.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025
September 29, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.