Wednesday, July 15, 2026

Even in Retirement, Brady a Huge Draw for Coming NFL Season

  • Tom Brady is showing his impact on the NFL through secondary ticket prices.
  • The game where he will be honored by the New England Patriots is the season’s biggest draw.
Patriot fans taking in an NFL game.
Paul Rutherford-USA TODAY Sports

The NFL season is still three months away, but certain matchups are already hot commodities. 

Even in retirement, Tom Brady has a strong pull on demand for NFL games: The most expensive game on the secondary market is the New England Patriots’ home opener against the Philadelphia Eagles, where Brady is expected to be honored. Fans are paying $1,054.22 on average for seats, according to Logitix.

Brady’s influence is visible in another way: The Tampa Bay Buccaneers have seen a 41% drop in demand for their games with the legend no longer playing quarterback for their team.

The Brady commemoration game makes the Patriots the home team with the highest demand at an average price of $563.82. 

Multiple large satellites

DirecTV Retains NFL Sunday Ticket for Business Customers

DirecTV will continue to offer NFL Sunday Ticket for commercial use.
May 25, 2023

However, the Las Vegas Raiders are close behind at $544.88, and seven of the top 10 most desired games are at their Allegiant Stadium. Brady recently reached an agreement to become a minority owner of the Raiders, pending NFL approval.

Allegiant is also hosting Super Bowl LVIII in February 2024.

There is a wide gap from the Raiders to the third top home team, the San Francisco 49ers, who have an average secondary-market home-game ticket of $383.28. Meanwhile, the Philadelphia Eagles, fresh off their run to the Super Bowl, are seeing a surge in interest with a 97% leap in secondary ticket prices.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is MetLife the Right Host for the World Cup Final?

FIFA picked an outdoor afternoon final over an indoor stadium like Dallas.
February 20, 2022; Cleveland, Ohio, USA; NBA great George Gervin is honored for being selected to the NBA 75th Anniversary Team during halftime in the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse.
First at FOS

George Gervin Also Loses Initial Attempt to Trademark Iceman

“There are a lot of Icemens,” IP attorney Josh Gerben tells FOS.

Seahawks Set NFL Record With $9.612B Sale to Khosla

Vinod Khosla’s wife will “serve as the controlling owner.”

Bears’ Indiana Stadium Plans in ‘Red Zone,’ Governor Says

The NFL team is drawing closer to a long-awaited stadium decision.
podcast thumbnail mobile
Front Office Sports Today

7/15/26 – England vs Argentina, Michigan Athletics Investigation Latest, MLB Labor War

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Jun 20, 2026; Raleigh, North Carolina, USA; Carolina Hurricanes left wing William Carrier (28) and defenseman K'andre Miller (19) walk out with the Stanley Cup trophy during the Stanley Cup championship parade and rally at Raleigh.

Dundon Faces Backlash for Engraving Kids’ Names on Stanley Cup

All five names of the owner’s children are on the Stanley Cup.
July 6, 2026

Chicago Sky Shuffle Practice Venues As Facility Delay Continues

Chicago has not given a firm opening date for their practice facility.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.
July 9, 2026

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
July 1, 2026

Celtics Send Jaylen Brown to Sixers in Swap of Huge Contracts

Paul George is set to make $54 million next year.
June 24, 2026

Cardinals Shake Up Front Office in Long-Term Leadership Plan

Club owner Bill DeWitt Jr. begins to prepare the club for life without him.
Jan 22, 2026; Los Angeles, California, USA; Washington Spirit team owner Michele Kang talks to media during a press conference at BMO Stadium.
June 24, 2026

Michele Kang to Buy Lyon in Deal That Would End Textor’s Ownership

Kang will pay $30 million for around 88% of Lyon.
Jun 18, 2026; New York, NY, USA; A New York Knicks Champions bus passes during the New York Knicks Championship Parade through the Canyon of Heroes.
June 18, 2026

Knicks Get Key to NYC in Front of Huge Crowds

The city deployed 10,000 police officers to the one-mile parade route.