Friday, August 7, 2026

South Carolina, Iowa Lead Women’s Hoops Regular Season Attendance

  • South Carolina and Iowa welcomed more than 200,000 fans to home games during the 2022-23 season.
  • The skyrocketing popularity of women’s basketball could cause these numbers to continue climbing next season.
South Carolina Gamecocks guard Bree Hall (23) attempts a three point basket against the Florida Gators in the first half at Colonial Life Arena.
Jeff Blake-USA TODAY Sports

The NCAA Division I women’s basketball tournament sent major records from television viewership to attendance. But the regular season enjoyed popularity, too.

Both South Carolina and Iowa welcomed more than 200,000 fans to home games during the 2022-23 season, according to NCAA data. It’s a significant increase over the 2019-20 season (the last comparable non-COVID year) when both had about 180,000. 

The 2021-22 champions, the Gamecocks, and the 2022-23 runners-up, the Hawkeyes, ranked first and second, respectively, in overall attendance last season. Here’s the full rundown:

  1. South Carolina Gamecocks, 220,010 
  2. Iowa Hawkeyes, 200,569
  3. UConn Huskies, 174,333
  4. Tennessee Vols, 163,003
  5. LSU Tigers, 148,468

The numbers are particularly impressive given that none of the teams have stadium capacities over 22,000. Tennessee has the most, with 21,678 seats. 

But the Gamecocks only have 18,000, and the Hawkeyes only have 15,056. The Huskies and Tigers have even fewer, with 10,167 and 13,215, respectively.

The skyrocketing popularity of women’s basketball could cause these numbers to continue climbing next season.

The Hawkeyes, for example, saw such an increase in season ticket demand that they couldn’t accommodate sales — pausing them just a few days after star Caitlin Clark and the Hawkeyes lost to the Tigers in the title game. 

LSU, which has built a super-team for 2023-24 with the additions of Aneesha Morrow and Hailey Van Lith in a quest to win another title, will undoubtedly draw more crowds than last year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 16, 2025; Lubbock, Texas, USA; Northern Colorado Bears forarwd Brock Wisne (14) dribbles the ball against Texas Tech Red Raiders forward JT Toppin (15) in the second half at United Supermarkets Arena

How NCAA-Athlete Eligibility Limbo Has Sown ‘Actual Chaos’

Coaches, GMs, and lawyers are still trying to sift through the upheaval.
First at FOS

WNBA Season-Ticket Holders Grapple With Soaring Prices

WNBA teams are hiking prices as the league explodes.
podcast thumbnail mobile
Front Office Sports Today

8/7/26 – Aikman and Buck Talks, Fox Won’t Renegotiate NFL Rights Until 2028, and Yankees’ Polymarket Deal

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
U.S. Senator Ted Cruz (R-TX) talks to reporters at the U.S. Capitol in Washington, D.C., U.S., August 6, 2026.

College Sports Bill Faces Steep Hurdles Before August Recess

The Congressional Black Caucus said it would not support the bill.
U.S. Senator Eric Schmitt (R-MO) questions FBI Director Kash Patel as he testifies before a Senate Judiciary Committee hearing on oversight of the Federal Bureau of Investigation, on Capitol Hill in Washington, D.C., U.S., September 16, 2025.
August 5, 2026

New College Sports Bill Wouldn’t Form New Enforcement Body

The College Sports Commission would be tasked with enforcing the rules.
Akron Zips football student-fans cheer before the game against Wyoming, Aug. 28, 2025, at InfoCision Stadium in Akron, Ohio.
August 5, 2026

Viral Akron Football Promo Attracts Celebrity Season-Ticket Buyers

Zips tickets are selling fast after a chance to play offensive coordinator.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Ohio State Buckeyes defensive end Caden Curry (92) celebrates after recovering the fumble in the second half of the NCAA football game at Ohio Stadium on Saturday, Nov. 22, 2025 in Columbus, Ohio.
August 4, 2026

Colleges Are Avoiding Transparency on Jersey Patch Deals

Ohio State said the jersey patch deal was made between Learfield and Chase.
August 3, 2026

Handful of NBA Draft Picks Could Return to College After Ruling

Four players drafted in June could return to college. 
August 3, 2026

Judge: Newly Eligible 5th Years Still Subject to Some NCAA Rules

Age, transfer, and professional limits still apply.
Jun 18, 2023; Omaha, NE, USA; An on-deck circle with the NCAA logo is pictured on the field before the game between the Virginia Cavaliers and the TCU Horned Frogs at Charles Schwab Field Omaha
July 31, 2026

Ruling Gives NCAA Athletes From Class of 2022 5th Year of Eligibility

The proposed class action was filed after the new NCAA eligibility policy.