Wednesday, July 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Newest MLS Team to Make Historical Season Debut

  • St. Louis City SC is the only MLS team with a woman as a founding owner and president.
  • The league wants to announce a 30th team by the end of the year.
A view of the St. Louis City SC badge displayed inside the stadium.
Jeff Curry-USA TODAY Sports

St. Louis City SC has already made history ahead of its first MLS game on Saturday. 

The league’s 29th team is the only MLS club with a woman as a founding owner and president, Carolyn Kindle, and is the only majority-female ownership group in the league.

The local ownership group has nine people, including Enterprise chief executive Andy Taylor and members of his family.

The team, which paid a $200 million expansion fee to join the league, will play its first home game on March 4 at the 22,500-capacity CITYPARK. Its new $461 million venue was originally called Centene Stadium as part of a 15-year naming rights deal, but the club announced the name change in October after agreeing to “reshape” the partnership with Centene.

League Only Getting Bigger

St. Louis City SC was the only expansion team for the 2023 season, but MLS commissioner Don Garber said on Wednesday that he wants to announce a 30th team by the end of the year, which would triple the 10 teams it had in 2004. 

“I think San Diego and Las Vegas are the most likely opportunities for 30,” he said, mentioning Detroit, Phoenix, Sacramento, and Tampa as other possible expansion sites.

The league is expanding its playoff format as it kicks off its 28th season and, earlier this week, it announced three major deals with Adidas, Audi, and RBC Wealth management. Adidas, which plans to help the MLS grow its U.S. audience, agreed to a multiyear extension worth $830 million.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Messi to Skip Another MLS All-Star Game, but Avoids Repeat Ban

Messi just led Argentina to its second straight World Cup Final.

World Cup Ignites MLS Ticket Sales, Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
A giant screen broadcasts the U.S. and Belgium World Cup match during an outdoor watch party on Gay St. on July 6, 2026, in Knoxville, Tennessee.

MLS Commish: World Cup ‘Proved We Are a Soccer Nation’

The commissioner said the event has “brought out the best” from the U.S.
podcast thumbnail mobile
Front Office Sports Today

7/29/26 – FIFA’s $20B Profit Machine, Record NCAA Jersey Patch Deals, LIV Golf Cancels Another Event

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Exclusive

NFL Flag Football Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Jul 11, 2026; Las Vegas, Nevada, USA; UFC president Dana White during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 29, 2026

Zuffa Boxing’s Business Model Is Already Shifting

Shakur Stevenson is the promotion’s latest star seeking to box non-Zuffa fighters.
Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS
July 29, 2026

Storm Apologize for Co-Owner’s Comments to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.
July 29, 2026

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus
July 29, 2026

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.
CJ Kirst (#15) of the Philadelphia Waterdogs during the 2026 PLL Regular Season, The Week 10 match up of The Philadelphia Waterdogs and The New York Atlas at Peter Barton Lacrosse Stadium, Denver, Colorado. On Friday, July 24th, 2026
July 29, 2026

PLL Takes Page From NHL With 4-Team International Tournament

The league hopes to replicate the success of recent blockbuster international events.
Shaq Dunkman League
July 28, 2026

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.