• Loading stock data...
Thursday, December 26, 2024

Tonal’s Valuation Could Drop to $500M As Connected Fitness Fades

  • Five months after it was valued at $1.9 billion, Tonal’s valuation has fallen to $500 million as it seeks more funding.
  • Serena Williams and Stephen Curry are among investors in interactive at-home fitness company.
tonal home gym
Tonal

At-home fitness startup Tonal needs a reboot.

The company’s valuation peaked at $1.9 billion in September behind a $100 million funding round. Five months later, Bloomberg is reporting that company’s seeking funds at a valuation of $500 million or less.

Much of the decline can be attributed to the connected fitness trend fizzling — a post-pandemic reality that’s also challenging Peloton.

This news comes after Tonal cut 35% of its workforce last summer. Talk of a potential IPO has quieted in recent months, as well.

Tonal’s investors include LeBron James, Serena Williams, Mike Tyson, and Steph Curry. 

Peloton was in talks to acquire Tonal last year, per Bloomberg.

The leading reason an acquisition didn’t work out was that Peloton — which has failed to turn a profit for eight consecutive quarters — was looking to improve its cash position amid a continued restructuring.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Netflix Delivers Smooth Stream in Christmas NFL Debut

Netflix’s first live NFL games weren’t plagued with buffering issues as feared.

A New Christmas Tradition: Netflix Set to Make NFL Debut

The streamer will show Chiefs-Steelers and Ravens-Texans on Wednesday.
Oct 8, 2024; San Diego, California, USA; Los Angeles Dodgers outfielder Teoscar Hernandez (37) celebrates with designated hitter Shohei Ohtani (17) after hitting a grand slam in the third inning against the San Diego Padres during game three of the NLDS for the 2024 MLB Playoffs at Petco Park.

Three MLB Teams Paid 84% of Record $311M Luxury Taxes This Year

The Dodgers, Mets, and Yankees combine for 84% of MLB’s luxury tax.
Oct 15, 2024; Las Vegas, Nevada, USA; Golden State Warriors guard Stephen Curry (30) drives past Los Angeles Lakers forward LeBron James (23) in the second quarter during a preseason game at T-Mobile Arena.

NBA Trying to Keep Christmas Tradition Alive Amid NFL’s Presence

It will air all five of its Christmas Day games on ABC.

Featured Today

NHL Winter Classic 2024

‘Pinnacle of Hockey Celebration’: TNT’s Winter Classic Plan to Lure Casual Viewers

The network is hoping Wrigley Field’s dream setting will pay dividends.
Nov 23, 2024; Corvallis, Oregon, USA; Oregon State Beavers students celebrate during the fourth quarter against the Washington State Cougars at Reser Stadium.
December 23, 2024

How the Pac-12 Rose From the Ashes in 2024

The conference went from uncertain future to remarkable comeback.
Texas Memorial Stadium
December 21, 2024

Inside the First On-Campus College Football Playoff Games

FOS is on the ground in Austin for Clemson-Texas.
Pat McAfee holds up the USC Gamecock during ESPN Gameday near Williams-Brice Stadium in Columbia, S.C. Saturday, September 14, 2024.
December 20, 2024

‘Traveling Circus’: How ‘College GameDay’ Plans to Visit Two Campuses in 24..

Inside the show’s grueling schedule for the expanded Playoff.
Peloton Bike

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 13, 2024

Federer’s On Brand Continues Surge, Challenging Sportswear Giants

Earnings weren’t all positive for On, causing a dip in its premarket stock price.
Peloton
May 2, 2024

Peloton Timeline: CEO Changes, Layoffs, Recalls, and Falling Stocks

The company has fallen from grace after roaring success in 2020.
October 18, 2023

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities.