Friday, July 3, 2026

Sports Drink Leader PepsiCo Laying Off Hundreds

  • Gatorade-maker PepsiCo is following the lead of many tech companies and cutting staff.
  • The company has leaned into energy drinks recently.
Dallas Cowboys team forms huddle in front of Pepsi advertisement
Matthew Emmons-USA TODAY Sports

A major sports beverage maker is just the latest household name to slash its workforce.

PepsiCo, parent company of Gatorade, is laying off hundreds of employees, according to the Wall Street Journal.

The cuts were weighted more toward the company’s beverage sector than its snacks unit, which already reduced its workforce via a voluntary retirement program.

  • The company had roughly 309,000 global employees one year ago, including around 129,000 people in the U.S.
  • PepsiCo brought in $22 billion in the fiscal quarter ending Sept. 3, beating analysts’ expectations with a 9% year-over-year increase.
  • Net income rose 21.5% to $2.7 billion in the quarter.

The food and beverage giant, which also owns Frito Lay and Quaker Oats, among others, has leaned into energy drinks recently.

PepsiCo followed its $3.85 billion acquisition of Rockstar in 2020 with July’s $550 million investment in Celsius Holdings, which makes fitness-focused energy drinks. It also launched a caffeinated version of Gatorade in August in collaboration with the NFL.

Halftime Show

Apple Music Lands Super Bowl Halftime Show Sponsorship Deal

Apple Music takes over as sponsor of the Super Bowl Halftime Show.
September 23, 2022

Tech Trend

Headlines announcing layoffs have been a familiar sight of late due to big cutbacks in the tech sector. Amazon is shedding around 20,000 employees, while Meta let go of around 11,000.

Google is following suit with plans to lay off around 10,000 employees.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 23, 2025; Phoenix, Arizona, USA; A general view of the MLB logo before the start of a game between the Cincinnati Reds and Arizona Diamondbacks at Chase Field.

New MLBPA Proposal Focuses on Roster Management

The latest labor proposal centered on MLB’s roster management rules.

Pair of Merging D-II Schools Sue Conference That Kicked One Out

Ursuline College’s athletic recruiting and scheduling are being drastically impacted. 

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.

Alex Ovechkin Will Return to Washington for One More Season

The one-year contract extension is based heavily on an appearance incentive.
podcast thumbnail mobile
Front Office Sports Today

7/3/26 – USMNT Round of 16 Ticket Frenzy, NBA Tests New Free Throw Rule, Ovechkin Returns, Country Roads Takes Over

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.