Tuesday September 26, 2023
The Best Employers in Sports Survey is Now Open!

Gatorade Teams With NFL for Caffeinated Energy Drink

  • "Fast Twitch" is Gatorade's first caffeinated energy drink.
  • NFL players can drink it on the sidelines ahead of its February release date.
Matthew Emmons-USA TODAY Sports
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own

Jamie Erdahl joins to discuss her career and the growth of “Good Morning Football.”
Listen Now
September 25, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

Gatorade is pairing with the NFL to launch the brand’s first caffeinated energy drink.

Dubbed “Fast Twitch,” the drink marks the first time the league has worked with its longtime corporate sponsor to develop an athletic energy beverage.

Fast Twitch is scheduled to hit store shelves in February 2023, but under an exclusive deal with the NFL, players can drink it on the sidelines during the 2022 season. 

PepsiCo-owned Gatorade is late to the caffeinated market, but Fast Twitch packs a punch. 

  • A single bottle will contain nearly as much caffeine as two 12-ounce cans of Red Bull, according to CNBC. 
  • It has no sugar or carbonation like many existing energy drinks.

Anuj Bhasin, vice president of marketing and general manager for Gatorade Brands, said that there hasn’t been an “athletic energy solution” that athletes can trust until now.

Energetic Acquisitions

Fast Twitch might be new, but PepsiCo is no stranger to energy drinks.

In August, the conglomerate announced a $550 million investment in exercise-focused energy drink maker Celsius Holdings. In 2020, it bought Rockstar for $3.85 billion. PepsiCo also has Mountain Dew’s suite of energy products in its portfolio.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Commanders Still Face Legal Fight Over Former Name

More than three years after shedding their former nickname, the Washington Commanders are still facing legal hurdles in connection with it. 

NFL Owners' Debt Limit Could Increase To $1.6B

Currently, new NFL owners can use $1 billion of debt.

NFL's Next International Goal: Games in Spain, Brazil

A league executive says the games could take place in 2024.

LIV, PGA Tour Schedules Likely Clashing Despite Merger

In 2024, LIV is reported to go head-to-head with the PGA Tour.
podcast thumbnail mobile
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own

0:00
0:00

Featured Today

Rob-Manfred-MLB

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.
Savannah-Bananas
September 24, 2023

Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Resellers who passed $600 in ticket sales on marketplaces such as StubHub and Ticketmaster now need to report their activity to the IRS.

IRS Lowers Threshold to Tax Ticket Resellers for Sports, Concerts

The IRS lowered its ticket sales threshold from $20,000 to $600.
Fanatics is buying auction marketplace PWCC.
September 20, 2023

Fanatics Nabbing WWE Rights In Latest Win Over Panini

Fanatics will take over WWE's trading card rights.
August 22, 2023

NFLPA's Abrupt Panini Move Fuels Fanatics' Meteoric Rise

Fanatics was recently valued at $31 billion, with investment from the NFL.
August 16, 2023

Starter Is Cool Again, And Aims for Revival with New Sports Deals

Influential brand from the 1990s readies large-scale comeback
Fanatics
August 3, 2023

Panini Files Antitrust Suit Against Fanatics as Collectible Wars Heat Up

Collectibles company claims rival is violating federal law
Fanatics Live will stream live on-location card “breaks” from athletes and celebrities.
July 28, 2023

Fanatics Furthers Push Into Content With New Live Shopping App

Allen Iverson will appear today in a Fanatics Live card break.
Puma headquarters in Herzogenaurach, Germany
July 26, 2023

Puma Reports Strong Sales But Still Lagging In U.S.

Puma saw sales increase by 11% despite a slow U.S. market.
July 5, 2023

Saudi Arabia Eyeing Multibillion-Dollar Sports Investment Entity

Saudi Arabia is exploring a new sports investment company.