Sunday, August 16, 2026

Walmart Heir Rob Walton Agrees to Buy Broncos For Record $4.65B

  • Deal still requires NFL approval, although it is expected Walton will get the OK by the start of the season.
  • Walton beat our three other groups who submitted second-round bids for the Broncos.
Denver-Broncos
Walmart Corporate

Walmart heir Rob Walton and his family were the winning bidders for the Denver Broncos. 

The team announced late Tuesday night that the Broncos had entered into a sales agreement with Walton, the head of an ownership group that includes his daughter Carrie Walton Penner and her husband Greg Penner.

A source with knowledge of the sale confirmed to Front Office Sports the group agreed to pay $4.65 billion, a record price for a North American pro sports franchise. 

The Walton group was among four that put in second-round bids ahead of Monday’s deadline. Walton, worth an estimated $59.1 billion, shouldn’t have a problem coming up with the nearly $1.4 billion — 30% of the purchase price — in cash as required by the NFL. 

Investment executive Mellody Hobson “agreed to join the ownership group,” according to a statement issued by the Broncos. It wasn’t announced how big of a slice Hobson will own. 

“We are thrilled to be selected to move forward with the purchase of the Denver Broncos! Carrie, Greg and I are inspired by the opportunity to steward this great organization in a vibrant community full of opportunity and passionate fans,” the ownership group said in a statement. 

The sale will need approval from the NFL Finance Committee and then 75% of league ownership. It’s expected that there would be a special meeting scheduled to make it possible for the team to change hands officially before the start of the season. 

The sale price is second only to last month’s $5.4 billion sale of the Premier League’s Chelsea FC to an American group led by Todd Boehly. Boehly actually submitted a first-round bid, but wasn’t among the final four bids. 

Outside Walton, the final bidders were Josh Harris, founder of the entertainment group that owns the Philadelphia 76ers and New Jersey Devils, Clearlake Capital co-founder Jose E. Feliciano and  United Wholesale Mortgage CEO Mat Ishbia. 

The death of longtime Broncos owner Pat Bowlen — who was in declining health before he passed in 2019 — led his trust to run the team. His heirs could not come to an agreement on the future of the team.

After a court cleared the way for the team to be sold in December, the trust hired Allen & Co. to handle the auction a month later.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 12, 2026; Los Angeles, California, USA; Los Angeles Lakers majority owner Mark Walter and team executive Jeannie Buss in attendance at Crypto.com Arena. Mandatory Credit

In Sudden $12.5B Lakers Sale, Big Questions Remain

Why did Mark Walter flip the NBA’s crown jewel in 10 months?
Exclusive

NFL’s Tom Brady Rules Are Back and Now Apply to Troy Aikman, Too

Aikman was involved in the Dolphins’ GM and coach hires this offseason.

Why Jeff Bezos Remains on the NFL Ownership Sidelines

FSG announced the Liverpool deal Friday.
Oct 13, 2024; London, United Kingdom; The Chicago Bears logo in the end zone before an NFL International Series game at Tottenham Hotspur Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Bears Call Indiana Stadium Plans Their ‘Sole Focus’

Bears chairman on Illinois: “Hope is not a strategy.”
podcast thumbnail mobile
Front Office Sports Today

NBA Owners ‘Stunned’ by Lakers Sale, Knicks’ $67M Run, WTA Sex Testing Starts

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Varsity Brands

Varsity Brands CEO on PE Ownership and the Business of Cheer

Varsity includes a cheerleading business and an athletic apparel division.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
Huddle in the Hamptons
August 4, 2026

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Jul 19, 2026; West Sacramento, California, USA; Athletics shortstop Jacob Wilson (5) hits an RBI single during the ninth inning against the Washington Nationals at Sutter Health Park.
July 23, 2026

Mark Cuban, Rashaun Williams Firm Buys Stake in A’s

It’s the first investment by Harbinger Sports Partners, which formed last May.