• Loading stock data...
Wednesday, September 3, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Naomi Osaka Leaves IMG to Start Own Sports Agency

  • The new agency, EVOLVE, will be launched with agent Stuart Duguid.
  • In 2021, Osaka was the highest-paid female athlete in history, earning $60M.
Geoff Burke-USA TODAY Sports

The world’s highest-paid female athlete is venturing out on her own for representation.

On Wednesday, tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE.

“I’ve spent my career doing things my way, even when people told me that it wasn’t what was expected or traditional. Evolve is the natural next step in my journey as both an athlete and businesswoman,” Osaka said.

The 24-year-old is the first female athlete at her level to attempt to take full control of her business affairs and launch an agency, per Sportico.

Osaka is the highest-paid female athlete in history, having brought in $55 million of her $60 million through endorsements last year. She ranks 12th overall on Forbes’ 2021 list of the world’s highest-paid athletes.

On the court, Osaka most recently withdrew from the Italian Open with an achilles injury but says she’s focused on getting healthy for the start of the French Open on May 15.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark

Podcast Deletes Episode With Big3 Announcer’s Claim of $15M Caitlin Clark Offer

Clark’s WNBA contract was less than $80,000 in her first season.

Osaka Ousts Gauff As American Presence at US Open Dwindles

Gauff’s exit shifts spotlight to Pegula, Anisimova, and Fritz at US Open.
Dallas Wings

WNBA Teams Desperate to Expand Rosters Amid ‘Extreme Hardship’ 

The Wings are scrambling to field eight players Friday night.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.

Gareth Bale: MLS Quality Hurt By Low Salaries

Bale said MLS salaries aren’t competitive enough to lure stars from Europe.
Candace Parker
August 29, 2025

Candace Parker Not a WNBA Owner Yet, but Her Business Is Booming

Her WNBA peers say she made the blueprint for earning off the court.
Aug 6, 2025; Los Angeles, California, USA; Son Heung-min poses during an LAFC introductory press conference at BMO Stadium
August 31, 2025

Son Heung-Min Effect Will Hit Big for MLS and L.A.

With a record signing, the South Korean supernova has landed at LAFC.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
August 29, 2025

Cowboys’ Parsons Approach Shows High Cost of Delayed Contracts

Parsons will sign a four-year, $188 million deal with the Packers.
August 29, 2025

Kyle Schwarber’s MVP Candidacy Could Lead to Massive Payday

The Phillies slugger makes history and could do so again this winter.
Cooper Lutkenhaus
August 28, 2025

Running Prodigy Ditches High School and College for Nike at 16

Cooper Lutkenhaus is a contender at next month’s track world championships.
Breanna Stewart
August 28, 2025

Breanna Stewart’s Injury Meant Rare Presence at WNBA CBA Talks

Stewart “makes the league sit up straight,” the union director told FOS.