Tuesday, May 12, 2026

Naomi Osaka Leaves IMG to Start Own Sports Agency

  • The new agency, EVOLVE, will be launched with agent Stuart Duguid.
  • In 2021, Osaka was the highest-paid female athlete in history, earning $60M.
Geoff Burke-USA TODAY Sports

The world’s highest-paid female athlete is venturing out on her own for representation.

On Wednesday, tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE.

“I’ve spent my career doing things my way, even when people told me that it wasn’t what was expected or traditional. Evolve is the natural next step in my journey as both an athlete and businesswoman,” Osaka said.

The 24-year-old is the first female athlete at her level to attempt to take full control of her business affairs and launch an agency, per Sportico.

Osaka is the highest-paid female athlete in history, having brought in $55 million of her $60 million through endorsements last year. She ranks 12th overall on Forbes’ 2021 list of the world’s highest-paid athletes.

On the court, Osaka most recently withdrew from the Italian Open with an achilles injury but says she’s focused on getting healthy for the start of the French Open on May 15.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Media Deals Now Exceed $3 Billion in Total Value

The WNBA has seven media partners under its new deal. 

Investor Recalls Kang’s Tense Takeover of Spirit

The Spirit’s valuation has increased 4,200% since 2020.

Kim Ng: Don’t Expect Robot Umps in Pro Softball Anytime Soon

The AUSL commissioner said her league doesn’t need ABS—yet.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Aug 2, 2024; Nanterre, France; Benjamin Proud (Great Britain), Cameron McEvoy (Australia) and Florent Manaudou (France) in the men’s 50-meter freestyle medal ceremony during the Paris 2024 Olympic Summer Games at Paris La Défense Arena.

The Enhanced Games Want to Be More Than a Steroid Olympics

“There’s a benefit for anyone to live enhanced.”
May 6, 2026

Napheesa Collier Admits Engelbert Rant Was For CBA Leverage

The WNBA and WNBPA agreed to a new labor deal in March.
Trick Williams Front Office Sports
May 9, 2026

WWE’s Next Big Star Could Be Ex-NFL Hopeful Trick Williams

The former South Carolina wideout is now WWE’s U.S. champion.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 6, 2026

U.S. Open Falls Behind Masters in Prize Money: ‘It’s Not a Race’

The Masters increased its purse to $22.5 million this year.
Mar 28, 2026; Miami Gardens, FL, USA; Aryna Sabalenka of Belarus reacts during her match against Coco Gauff of the United States in the final of the women’s singles at the Hard Rock Stadium.
May 5, 2026

Sabalenka, Gauff Suggest Grand Slam Boycott Over Prize Money Share

“Without us there wouldn’t be a tournament,” Sabalenka said.
Apr 29, 2026; Atlanta, Georgia, USA; Detroit Tigers starting pitcher Tarik Skubal (29) throws against the Atlanta Braves in the first inning at Truist Park.
May 5, 2026

Skubal’s Elbow Surgery Puts Free-Agent Record in Doubt

The star pitcher will likely be out of action for at least two months.
Apr 30, 2026; Miami, Florida, USA; Justin Rose watches his tee shot on the first hole during the first round of the Cadillac Championship golf tournament.
May 1, 2026

McLaren Golf CEO: Price Point of $375 Irons ‘Justified’

The luxury car maker is now in the golf game.