• Loading stock data...
Wednesday, December 24, 2025

Naomi Osaka Leaves IMG to Start Own Sports Agency

  • The new agency, EVOLVE, will be launched with agent Stuart Duguid.
  • In 2021, Osaka was the highest-paid female athlete in history, earning $60M.
Geoff Burke-USA TODAY Sports

The world’s highest-paid female athlete is venturing out on her own for representation.

On Wednesday, tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE.

“I’ve spent my career doing things my way, even when people told me that it wasn’t what was expected or traditional. Evolve is the natural next step in my journey as both an athlete and businesswoman,” Osaka said.

The 24-year-old is the first female athlete at her level to attempt to take full control of her business affairs and launch an agency, per Sportico.

Osaka is the highest-paid female athlete in history, having brought in $55 million of her $60 million through endorsements last year. She ranks 12th overall on Forbes’ 2021 list of the world’s highest-paid athletes.

On the court, Osaka most recently withdrew from the Italian Open with an achilles injury but says she’s focused on getting healthy for the start of the French Open on May 15.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Year of the WNBA’s Existential Fight

The CBA loomed over everything in 2025.
Nov 22, 2025; San Jose, California, USA; Washington Spirit forward Trinity Rodman (2) stands for the national anthem before the game against Gotham FC at PayPal Park

Will ‘Rodman Rule’ Be Enough to Keep Trinity Rodman in the NWSL?

The new High Impact Player rule could help keep Rodman Stateside.
Mar 23, 2025; Sun Valley, ID, USA; Lindsey Vonn of the United States celebrates on the podium after her second place finish in the Super G alpine skiing race in the 2025 FIS Ski World Cup at Sun Valley.

Lindsey Vonn Returns to Olympics, Giving Boost to NBC

NBC is likely to benefit from the superstar’s return to Olympics competition.

Featured Today

Rob Manfred
exclusive

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
Aug 22, 2025; Detroit, Michigan, USA; Brooks Koepka of Smash GC address the media after the quarterfinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort.

Brooks Koepka Leaving LIV Golf After Four Years

The golfer’s future on the PGA Tour or elsewhere is unclear.
December 19, 2025

Naomi Osaka Leaving Agency She Co-Founded Three Years Ago

Osaka co-founded Evolve with Stuard Duguid. 
December 22, 2025

DK Metcalf Suspended Two Games For Swinging at Fan

Metcalf plans to appeal.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Dec 18, 2025; Seattle, Washington, USA; Los Angeles Rams wide receiver Puka Nacua (12) makes a catch against Seattle Seahawks cornerback Josh Jobe (29) in overtime at Lumen Field.
December 19, 2025

Puka Nacua Goes After NFL Refs Again After Apologizing For Antisemitic Dance

The receiver follows a career night with more self-inflicted controversy.
Dec 7, 2025; Glendale, Arizona, USA; Los Angeles Rams wide receiver Puka Nacua (12) reacts after scoring a touchdown against the Arizona Cardinals at State Farm Stadium.
December 18, 2025

Puka Nacua ‘Deeply’ Apologizes for ‘Covetous Jew’ Dance

The Rams star appeared on a livestream with Adin Ross and N3on earlier this week.
Allisha Grat
December 18, 2025

WNBA Players Authorize Strike in Near-Unanimous Vote

93% of players voted and 98% of them voted yes.