Thursday, March 12, 2026

LIV Golf Announces $2B Investment, Expanded Schedule for 2023-2025

  • LIV Golf will invest $2 billion to fund future tournaments and prize purses.
  • The series will expand to 14 tournaments in 2024 and 2025.
Greg-Norman-LIV-Golf
Greg Norman hosts a golf clinic for Oxbridge Academy boys and girls varsity golf teams before the Oxbridge Academy Annual Golf Classic at The Breakers in Palm Beach March 1, 2021. Pbn 030121 Oxbridge Peep 04

LIV Golf is only getting started in disrupting professional golf.

The invitational series, which has worked to lure top PGA Tour golfers, announced a $2 billion investment from Saudi Arabia’s Public Investment Fund that “will be used to fund ongoing expansion and prize purses for the new LIV Golf schedule,” the company wrote, announcing the move.

The series will offer $255 million in prize purses across 10 tournaments in 2022, which will combine individual and team formats.

LIV also announced an expanded schedule, with 10 tournaments next year and 14 in both 2024 and 2025.

“We have a long-term vision, and we’re here to stay,” said Greg Norman, LIV Golf CEO and commissioner. “We’re going to grow the game, give more opportunities to players, and create a more entertaining product for fans.”

The inaugural tournament in London, June 9-11, will reportedly feature 19 of the world’s top 100 players and six of the top 50.

The PGA Tour has denied all waivers from players asking to join the tournament, forcing them to potentially face consequences that could be as severe as a lifetime ban for joining the breakaway tour.

“The Tour’s action is anti-golfer, anti-fan, and anti-competitive,” Norman said in a statement. “But no matter what obstacles the PGA Tour puts in our way, we will not be stopped. We will continue to give players options that promote the great game of golf globally.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Koepka ‘Pretty Open’ to Helping LIV Players Return to the PGA Tour

The five-time major winner is in his first Players Championship since 2022.
The participants in the first Content Creator Classic at TPC Sawgrass after Grant Horvat (with trophy) won with a birdie putt at the par-3 17th hole of the Players Stadium Course at TPC Sawgrass on March 12.

Players Championship Kicks Off This Week—Without a Creator Classic

Last year’s influencer event at TPC Sawgrass had several viral moments.
[US, Mexico & Canada customers only] Feb 6, 2026; Riyadh, SAUDI ARABIA; Jon Rahm in action during the third round of play at LIV Golf Riyadh at the Riyadh Golf Club.

Jon Rahm Accuses DP World Tour of ‘Extorting’ LIV Golf Players

Rahm is still feuding with the tour over his membership status.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch
December 17, 2025

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.