• Loading stock data...
Friday, January 9, 2026

Amazon Invests in WNBA Growth with Seattle Storm Streaming Deal

Seattle-Storm
Rick Scuteri-USA TODAY Sports

Amazon’s Prime Video announced it is now the official streaming service of the Seattle Storm.

With around 30 games available to Prime customers in the state, Amazon Prime becomes one of the first streamers with local WNBA broadcasting rights.

Seattle-based Prime Video also has exclusive rights to 17 national WNBA games this season as part of a multi-year deal with the league, including the second annual Commissioner’s Cup and the Cup Championship Game. 

“We’re thrilled that Amazon is investing in the growth of the WNBA,” Storm president and CEO Alisha Valavanis said. “The momentum continues.”

Prime Video membership costs $8.99 per month or can be included with a Prime subscription for $14.99 per month, whereas WNBA League Pass costs $24.99 for the entire season following a free, 7-day trial. 

For the 2021 season, the league’s combined viewership averaged 306,000 viewers across Disney networks. Between CBS and ESPN, the WNBA is estimated to receive at least $25 million per year.

Prime Video’s first exclusive game of the season is May 8, when the Los Angeles Sparks face the Indiana Fever.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Union Highlights Big Gap With NBA Health Benefits

WNBA players have far more limited health benefits.
Aug 31, 2024; Tuscaloosa, Alabama, USA; Alabama Crimson Tide head coach Kalen DeBoer talks with ESPN’s Taylor McGregor for a post-game interview after the fourth quarter at Bryant-Denny Stadium.

Netflix Eyeing Rising Star Taylor McGregor

The versatile reporter covers college football, MLB, and UFL for ESPN.

TGL Ratings Hold Steady Despite ESPN Schedule Shift

The season opener had an audience of 646,000 viewers on ABC.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Aug 12, 2025; Anaheim, California, USA; FanDuel Sports Network reporter Erica Weston (right) interviews Los Angeles Angels right fielder Jo Adell (7) after the game against the Los Angeles Dodgers at Angel Stadium.

MLB Clubs Drop Main Street Sports As RSN Crisis Deepens

The regional broadcaster draws closer to collapse.
Dec 11, 2017; Orlando, FL, USA; New York Yankees outfielder Giancarlo Stanton (27) talks with Yes Network during the winter meetings at Walt Disney World Swan and Dolphin Resort.
exclusive
January 7, 2026

Yankees RSN and Comcast Reach Deal, Preserving Local Access

After nearly a year of acrimony, a new agreement is quietly struck.
Dec 25, 2011; Green Bay, WI, USA; An NBC TV camera during the game between the Chicago Bears and Green Bay Packers at Lambeau Field. The Packers defeated the Bears 35-21.
January 7, 2026

NBCU Betting on Big February Sports Run to Reignite Peacock Growth

Despite a fast-growing set of sports programming, subscribers have plateaued.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Jul 13, 2025; Wimbledon, United Kingdom; Darren Cahill and the support team for Jannik Sinner of Italy react during the menÕs singles final on day 14 at All England Lawn Tennis and Croquet Club.
January 7, 2026

Pam Shriver, Brad Gilbert Out at ESPN As Network Revamps Tennis Coverage

Darren Cahill’s future is still up in the air after nearly 20 years at ESPN.
opinion
January 7, 2026

The New Brady Rules: Why NFL QBs Turned TV Talents Are Double-Dipping

Tom Brady started it, and now other NFL TV stars want dual gigs.
Jacksonville Jaguars safety Antonio Johnson (26) celebrates a pick six during the second quarter in an NFL football matchup at EverBank Stadium, Sunday, Jan. 4, 2026, in Jacksonville, Fla.
January 7, 2026

NFL Sees Highest Viewership in More Than 35 Years

The league posts its second-best viewership total on record.
The Warner Bros. studios in Burbank, California, U.S. November 18, 2025.
January 7, 2026

WBD Rejects Paramount Again

The TNT Sports parent company will continue with its planned Netflix merger.