• Loading stock data...
Sunday, July 6, 2025

Extreme Networks Grows with Rise of Connected Sports Venues

  • Extreme Networks is positioning itself as an essential behind-the-scenes player for many teams and leagues.
  • The wireless company saw revenues grow 16% to $280.9 million in fiscal Q2.
Extreme-Networks-Manchester-United
Manchester United/Design: Alex Brooks

As sports betting, ticketless entry, and cash-free concessions become commonplace in sports venues, Extreme Networks is positioning itself as an essential behind-the-scenes player for many teams and leagues.

The wireless company saw revenues grow 16% to $280.9 million in its fiscal second quarter of 2022.

Extreme also announced partnerships with the NHL (through 2026) and Manchester United as a Wi-Fi network and analytics provider, adding to a list of high-profile partners.

Extreme also has technology deals with:

  • The NFL, including as an analytics provider for Super Bowl LVI
  • Major League Baseball
  • NASCAR

The data provided by Extreme could help Man U and some NHL teams better understand live fan-traffic flow and behavior.

“The club can continuously review and optimize venue management by identifying stadium bottlenecks, overcrowded concessions, and other consumer traffic patterns while gaining insights into fan activity to better customize experiences and pinpoint sponsorship opportunities,” Extreme wrote.

High-Capacity Connectivity

Extreme will install Wi-Fi 6 technology in Man United’s Old Trafford stadium and certain NHL arenas. The technology, which began rolling out publicly in 2019, allows users to maintain fast browsing and download speeds as more and more people access the network.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Jul 2, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) heads to the dugout prior to the first inning against the Chicago White Sox at Dodger Stadium.

MLB Changes Are ‘Showing Great Results’: Former CFO

Big stars playing in major markets “make a real difference.”
Jun 9, 2025; Cleveland, Ohio, USA; Cleveland Guardians starting pitcher Luis Ortiz (45) throws a pitch during the first inning against the Cincinnati Reds at Progressive Field.

Guardians Pitcher Luis Ortiz Put on Paid Leave Amid MLB Probe

Reports say the investigation is tied to gambling.

NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In

NHL players last competed in the Olympics in 2014.

Featured Today

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.

Commanders’ $3.8B Stadium Deal in Jeopardy? Mayor Sounds the Alarm

Political tensions rise about delays in stadium funding approval.
June 26, 2025

Bengals Strike 10-Year, $470M Stadium Deal to Stay in Cincinnati

The NFL franchise and Hamilton County have agreed to a new lease.
July 1, 2025

$600M for Browns Stadium Sparks Cleveland Backlash, Possible Lawsuit

The awarding of public funds draws criticism and could bring a lawsuit.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 26, 2025

Browns $2.4B Stadium Plan Now Relies on Ohioans’ Forgotten Money

Ohio’s Modell Law is revised, while stadium funding faces new challenges.
June 25, 2025

MLB’s Bold Bristol Plan: Inside the Renovation and Potential Records

Work accelerates to convert the massive motorsports venue for baseball.
June 24, 2025

Diamondbacks Score Up to $500M for Chase Field Renovation

Concerns about another potential team relocation in Arizona influence the vote.
June 23, 2025

A’s Launch $1.75B Ballpark Build With Funding Puzzle Still Unsolved

Ground is broken in Las Vegas, but funding issues, Sacramento woes persist.