• Loading stock data...
Wednesday, March 4, 2026

Flutter Buys Italy’s Oldest Gaming Company for $2.2B

  • FanDuel owner Flutter Entertainment has bought Italian gambling operator Sisal.
  • The deal is valued at $2.2 billion.
LSEG-Flutter-Sisal
LSEG/Design: Alex Brooks

FanDuel owner Flutter Entertainment has purchased Italian gambling operator Sisal in a deal valued at $2.2 billion.

Bought by CVC Capital Partners in 2016 for $1.1 billion, Sisal — Italy’s oldest gaming company — will gain access to Flutter’s gaming content and its existing brands PokerStars and Betfair.

The deal will also supplement Sisal’s Matchpoint service, which allows users to bet on more than 300,000 sports events and horse races.

Flutter has been at the center of several recent blockbuster deals.

  • Last year, it bought out Fastball Holdings‘ stake in FanDuel for $4.2 billion, upping its share from 58% to 95% for a total estimated value of $11.2 billion.
  • In July, the company agreed to sell its sports betting affiliate Oddschecker to Bruin Capital in a deal worth up to $215 million.
  • Last month, it agreed to acquire online bingo operator Tombola for $542 million.

Recent Financial Results

Flutter generated $1.23 billion in revenue in Q3 2021, a 12% increase compared to the same period last year. However, the Ireland-based company lowered its full-year EBITDA guidance to $1.74 billion, down from $1.87 billion.

The downtick is the result of betting favorites winning at a disproportionate rate and a withdrawal and reapplication process in the Netherlands due to new regulations.

The process is expected to cost Flutter $13.6 million this year and $54.5 million in 2022.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nicole Silveira

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles running back Saquon Barkley (26) carries the ball defended by San Francisco 49ers linebacker Garret Wallow (49) and defensive end Keion White (56) during the third quarter in an NFC Wild Card Round game at Lincoln Financial Field.

​​FanDuel Parent Pins Betting Slowdown on Lackluster NFL Season

Flutter Entertainment eyes World Cup as key growth driver.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
March 2, 2026

Trump’s Former Chief of Staff Challenges Sports Prediction Markets

Mick Mulvaney’s stance stands in contrast to members of the Trump family.
Underdog Fantasy
March 2, 2026

Underdog Makes Major Job Cuts in Pivot to Prediction Markets

More than 20% of Underdog employees were laid off, Front Office Sports has learned.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
February 26, 2026

Penn Entertainment Is Staying Away From Prediction Markets

Penn CEO calls prediction markets controversial, seeks Supreme Court clarity.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
February 25, 2026

Kalshi Bans, Fines 2 Traders Who Bet on Inside Information

One is a former California gubernatorial candidate who bet on himself.
February 23, 2026

Kalshi Abandons Affiliate Badges After Twitter’s Policy Shift

Polymarket has yet to take the same step with its affiliate accounts.
ESPN Bet broadcasts inside the PGA Tour Studios building in Ponte Vedra Beach, Florida, on March 14, 2025. [Clayton Freeman/Florida Times-Union]
February 23, 2026

Penn Settles Long-Running Fight With Activist Investor

The deal follows the termination of Penn’s sports betting deal with ESPN.