• Loading stock data...
Saturday, November 8, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

A Rare Pro-Athlete Rule

  • Could UConn phenom Paige Bueckers’ injury affect her NIL deals?
  • According to an NCAA rule, the answer should be no.
Photo: David Butler II-USA TODAY/Design: Alex Brooks

Two of the top NIL earners in women’s college hoops — UConn’s Paige Bueckers and Azzi Fudd — are now out due to injuries.

Fudd’s foot injury only has her slated to miss a couple of weeks. But Bueckers suffered a tibial plateau fracture in her left knee that will bench her for at least six to eight weeks.

Experts told The Hartford Courant they don’t expect Bueckers’ injury to endanger her career — and therefore her future WNBA salary potential. But could it affect her NIL deals?

According to an NCAA rule, the answer should be no.

  • The rule prohibits “compensation for athletic participation or achievement.”
  • It continues: “athletic performance may enhance a student-athlete’s NIL value, but athletic performance may not be the ‘consideration’ for NIL compensation.”
  • Therefore, it would be against NCAA rules for a company to put a stipulation in an athlete’s contract that would lower or dissolve the deal if a player gets hurt.

“Paige is part of our Gatorade Family — we’re here to support her recovery in any way we can and look forward to her return on the court,” Gatorade, one of Bueckers’ sponsors, said in a statement to FOS. 

StockX, Bueckers’ other partner, told FOS in part: “Our commitment to Paige extends well beyond the court. Our partnerships are based on the alignment of our values and visions, not on an athlete’s ability to play. We wish her a speedy recovery.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA Warns Schools Government Shutdown May Affect Fall Championships 

The 2025 fall championships require more than 1,000 trips.
Aug 30, 2025; Clemson, South Carolina, USA; A detail view of a helmet worn by LSU Tigers offensive tackle Ory Williams (77) with a sticker on it to commemorate the 20th anniversary of hurricane Katrina during the first quarter at Memorial Stadium

LSU Clarifies Athletics Leadership After Another Week of Confusion

LSU has named a permanent athletic director and university president.
G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Nov 1, 2025; College Park, Maryland, USA; Indiana Hoosiers running back Solomon Vanhorse (18) rushes during the half quarter against the Maryland Terrapins at SECU Stadium.

CFP Rankings Show How Complicated Prize Money Shift Could Play Out

Conferences will still get paid big this year for their champions.

Featured Today

Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
Mar 20, 2025; Lexington, KY, USA; Alabama State Hornets guard Amarr Knox (1) shoots the ball against Auburn Tigers forward Johni Broome (4) during the second half in the first round of the NCAA Tournament at Rupp Arena.
November 5, 2025

NCAA and Federal Gambling Probes Loom Over Men’s College Basketball Season

Some schools have not yet been publicly named, the NCAA told FOS.
Harlem Berry 22, LSU Tigers take on the Texas A&M Aggies. October 25, 2025; Baton Rouge, Louisiana, USA; at Tiger Stadium. Saturday, Oct. 25, 2025.
November 6, 2025

LSU Names New President, but Athletic Leadership Still in Question

The new university president has already contradicted himself.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
November 4, 2025

March Madness Could Still Expand in 2027 Despite Fan Pushback

The NCAA could add four or eight teams to the tournaments in 2027.
November 4, 2025

College Hoops Accounts for Nearly 30% of Revenue-Sharing Payments

Men’s and women’s basketball account for nearly 29% of revenue-sharing money.
November 3, 2025

First Set of CFP Rankings Could Signal Committee’s New Priorities

New this year is the CFP’s move to straight seeding.
November 3, 2025

Coaching Buyouts to Surpass $1B in College Football Playoff Era

College football buyouts continue to expand at a record pace.