• Loading stock data...
Saturday, April 27, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Amazon Wants Troy Aikman For Its NFL ‘Thursday Night Football’ Booth

  • Aikman could team with legendary play-by-play announcer Al Michaels.
  • Aikman could pursue ambitions beyond television, too.
Matthew Emmons-USA TODAY Sports

Amazon Prime Video is interested in hiring Troy Aikman as lead analyst for its NFL “Thursday Night Football” package in 2022, said sources.

If Amazon is able to land Aikman, the Pro Football Hall of Famer would likely team with play-by-play announcer Al Michaels to form a “‘TNF’ dream team,” said sources.

The duo would deliver instant gravitas for Amazon as the tech giant launches the NFL’s first-ever all-digital package. 

The 54-year-old Aikman is a three-time Super Bowl champion with the Dallas Cowboys. He’s revered by fans of America’s Team: the most rabidly loyal sports TV viewers in the country.

Aikman has teamed with Joe Buck on Fox Sports’ lead NFL team since 2002 and have called six Super Bowls together. Aikman is used to calling both “TNF” games and Fox’s featured NFC  matchup on Sunday afternoons.

A Fox spokesperson said the network does not comment on “the status of talent contracts.”

An Amazon spokesperson said the company would not “comment on rumors and speculation.”

But Eric Weinberger, the former executive vice president of NFL Network, believes an Aikman-Michaels TV booth could be the best in the business.  

“They would be phenomenal. It would be the gold standard of the National Football League,” Weinberger said.

How the NFL Fits Into Amazon’s Bigger Strategy

Amazon’s video content often leads its users to interact with other parts…
September 15, 2021

Teaming with a new on-air partner could “energize” both Aikman and Michaels, the way CBS Sports’ Jim Nantz was revitalized by teaming with Tony Romo, he added. 

The popularity of ESPN’s “Monday Night Football” ManningCast indicates viewers may want new voices and different configurations.

“There’s an opportunity to either mix up the voices like this. Or find new voices every once in a while. I think fans value that,” Weinberger said.

The 77-year-old Michaels has called NBC Sports’ “Sunday Night Football” for the past 16 years. NBC’s lead team of Michaels and Cris Collinsworth has helped make “SNF” the No. 1 show in primetime for a record 10 straight years. 

The New York Post reports it is “90%” likely Michaels is heading to Amazon. Best known for his “Do you believe in miracles?” call during the 1980 Winter Olympics in Lake Placid, the legendary announcer recently teased a move to Amazon on a Sports Illustrated podcast

If he does leave NBC, Michaels will go out in style, calling Super Bowl LVI from SoFi Stadium in Los Angeles on Feb. 13.

exclusive

Caesars Sportsbook Might Pursue ESPN’s Adam Schefter

Adam Schefter’s contract is up at ESPN next summer. Gambling giants like…
October 13, 2021

But Aikman to Amazon is not a done deal. The Post cited NBC’s Collinsworth and Drew Brees as possible candidates for the “TNF” gig.

It’s not clear whether Aikman would work exclusively for Amazon or continue to serve as Fox’s lead analyst.

With annual sales of $386 billion, and 200 million Amazon Prime customers, Amazon could pay whatever it takes to make the Cowboys legend the face of its NFL coverage. 

The married father of four may also be looking to cut down his travel schedule as he mulls the next phase in his life and career. 

Back in 2018, Aikman told The Doomsday Podcast he’s intrigued by the idea of running an NFL team.

“That’s always been an interest of mine,” he said. 

There’s also speculation Aikman wants to step down from his game-calling role and join “Fox NFL Sunday.” 

He could succeed either 73-year-old Terry Bradshaw or 78-year-old Jimmy Johnson on the pregame show. The California native could easily commute one day a week to Fox’s Los Angeles studio rather than flying all over the country to call games.

Sports TV networks typically want their lead analysts to remain exclusive, noted one veteran producer who declined to be named.

On the other hand, Amazon’s deep pockets could help defray any Fox salary lost by Aikman from returning to a one-game-a-week schedule in 2022.  

“Even if he’s exclusive to Fox, [CEO Eric] Shanks could agree to let him do it,” said the producer. “Personally, I believe Troy would love to run an NFL team.”

Amazon will be the first all-streaming company to land a package of NFL games. The tech giant will pay $1 billion a year for 11 years for exclusive rights to the “Thursday Night Football” package.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The scene in the green room behind the NFL Draft Theater in Detroit on Tuesday, April 23, 2024. Thirteen college players who will be picked in the first round will be waiting in this large room with friends, family, agents and college coaches on Thursday night.

More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting

Whether making or missing out on millions, more prospects are staying home.
NFL commissioner Roger Goodell addresses the crowd with Eminem and Detroit Lions Jared Goff, Amon-Ra St. Brown and Aidan Hutchinson and Hall of Famers Calvin Johnson and Barry Sanders on the stage before Round 1 of the NFL draft on April 25, 2024.

First Round of 2024 NFL Draft Averages 12.1M Viewers

The NFL and TV partners know quarterback-driven NFL drafts spell TV ratings gold.

Amazon Nears NBA Rights Deal, Eyes Sweep of U.S. Sports Leagues

The online retail and streaming giant picks up NHL content to join its presence in the NFL and MLB.

Iowa Athletes Sue State, Citing ‘Unconstitutional’ Tracking of Gambling

They claim investigators didn’t get warrants, misled about the purpose of questioning.
podcast thumbnail mobile
Front Office Sports Today

NHL on Offense as Playoffs Heat Up

0:00
0:00

Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

NFL Draft Grades: Belichick, Saban, and Detroit Get High Marks

A new attendance record for the NFL draft could be set this year.
April 25, 2024

Can Nick Saban and Bill Belichick Light Up the NFL Draft?

‘They’re not the warmest, fuzziest guys,’ but they could be breakout TV stars.
April 25, 2024

Peacock’s Subscriber Surge Driven by Sports: NFL Streaming Plays Key Role

Peacock sees a nearly 10% bump in subscribers in the quarter, including an exclusive NFL playoff game.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 25, 2024

Shaq Took a Ton of Money Off Charles Barkley

O’Neal correctly predicted Miami’s margin of victory before tip-off.
April 24, 2024

Mike Breen Explains the Beloved Call He Breaks Out Once a Year

There’s a method and madness behind the call Breen has made just six times.
April 23, 2024

The NBA’s Media Rights Renewal Talks: Here’s What We Know

ESPN and TNT have the right to match outside bids in the NBA’s ongoing national rights negotiations.
April 22, 2024

Caitlin Clark and the Fever to Receive Even More TV Coverage

The WNBA team is placing 17 games on over-the-air stations in the Indianapolis area.