• Loading stock data...
Sunday, February 22, 2026

Atletico Madrid Agrees to $216M Capital Increase

  • Atletico Madrid agreed to a $216.9 million capital increase with Ares Management.
  • Ares will receive a 33.96% stake in Spain’s LaLiga champions.
Atletico Madrid/Design: Alex Brooks

Atletico Madrid agreed to a $216.9 million capital increase with U.S. investment manager Ares Management. 

Ares will receive a 33.96% stake in Spain’s LaLiga champions.

Atletico’s debt reportedly reached $1.2 billion following the 2019-20 season, however, investing in Atletico could pay off. LaLiga was the only top-five league in Europe to report positive results last season. 

The league generated record revenue of $5.96 billion in 2019-2020, compared to $5.32 billion the season before. 

Ares has approximately $227 billion in assets under management and has previously attempted to establish itself within the world’s most popular sport.

  • Last year, the investment manager backed Kapital Football Group, a soccer-focused holding company, during its attempt to acquire Southampton FC.
  • Failure to agree to a price with club majority owner Gao Jisheng forced KFG and Ares to look elsewhere. 
  • KFG and Ares are also considering investments in clubs from Brazil, Portugal, and Belgium

ESPN recently reached an eight-year broadcasting rights deal for all 380 LaLiga matches per season, with coverage slated to kick off in August 2021.

LaLiga is also home to Barcelona FC — the only sports team to surpass $1 billion in annual revenue — despite financial woes from the pandemic and the highest salary bill in Europe.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
exclusive

Drew Brees and Tennis Channel Founder Launch New Racket Sport

Typti, a cross between tennis and pickleball, has big celebrity backing.

Big 12 Closing In on Potential $500M Private-Capital Deal

The era of private capital in college sports has fully arrived.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Ex-NFL Pro, Commanders Exec Says Women’s Sports Is an Undervalued Asset

Jason Wright oversees a fund that has secured $250 million.
Puma store
January 27, 2026

Chinese Sportswear Giant Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Takes Board Role, Equity Stake in Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under New Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch
December 17, 2025

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.