• Loading stock data...
Tuesday, February 10, 2026

GOAT Rides Sneaker Craze to $3.7B Valuation

  • GOAT Group continued its sneaker-propelled ascent with a $195 million Series F fundraise.
  • The company was valued at $3.7 billion, more than double its September valuation.
GOAT/Design: Alex Brooks

In less than a year, GOAT Group has more than doubled in value.

The resale market raised $195 million on a $3.7 billion valuation in a Series F round led by Park West Asset Management. That’s a 111% bump from the $1.75 billion valuation it received on its $100 million raise in September.

GOAT Group, which runs the GOAT online marketplace, has emerged as one of the winners of the sneaker craze. The market offers hard-to-find, second-hand sneakers and clothing, while also partnering with brands like Gucci as a retail platform. 

  • GOAT claims $2 billion in sales on its platform over the last 12 months.
  • Sneaker sales on GOAT have doubled over the last year; apparel sales have grown 500%.
  • The platform boasts 30 million customers, 80% of which are millennials or Gen-Zers.

Unlike StockX, which also sells gaming gear and collectables, GOAT focuses on sneakers and apparel. StockX received a $3.8 billion valuation in April and is expected to go public as soon as this year.

Market analyst Cohen Equity Research estimated that the global sneaker resale market could grow to $30 billion by 2030, up from $6 billion in 2019.

GOAT said it would use the funds to expand its operations, particularly in Asia. It is building fulfillment centers in China, Japan, Singapore, and Chicago to bring its global total to 17.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
exclusive

Drew Brees and Tennis Channel Founder Launch New Racket Sport

Typti, a cross between tennis and pickleball, has big celebrity backing.

Big 12 Closing In on Potential $500M Private-Capital Deal

The era of private capital in college sports has fully arrived.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 23, 2025

Ben Simmons Makes a Move: Buys 50% Stake in Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
December 27, 2025

Mark Walter Offered a Stake in His WNBA Team. Billie Jean King..

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Redefining League Building

Jon Patricof on athlete partnerships, fan-first strategy, and how women’s sports can reshape the future of league building.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 7, 2025; Chicago, Illinois, USA; Golden State Warriors forward Jimmy Butler III (10) chats with guard Will Richard (3) during the first half at United Center.
December 10, 2025

How a Single Deal Could Turn KKR Into a Sports Powerhouse

KKR and Arctos have been in talks since at least October.
Jul 26, 2024; Paris, FRANCE; Shaun White poses for a photo in front of the Eiffel Tower before the Opening Ceremony for the Paris 2024 Olympic Summer Games.
November 17, 2025

The VC Firm Whose Investors Include Jets, Pacers Ownership Groups

359 Capital is lifting the veil so consumers can see its investors.