• Loading stock data...
Friday, October 10, 2025
One week until Asset Class at the NYSE Request to Attend

Streaming Soon: Dame Time

  • PlayersTV launched last March and is available on various streaming platforms.
  • The network already has over 50 athlete-investors including Lillard’s teammates CJ McCollum and Carmelo Anthony.
Kevin C. Cox/Pool Photo via USA TODAY Sports

Damian Lillard has invested in PlayersTV, a predominantly Black-owned content distribution channel dedicated to sports lifestyle and culture. 

PlayersTV launched last March and is available on various streaming platforms. 

The network already has over 50 athlete-investors including Lillard’s teammates CJ McCollum and Carmelo Anthony, in addition to Kyrie Irving, Chris Paul, Ken Griffey Jr., Trevor Bauer, Travis Kelce and Vernon Davis.

Lillard’s investment comes with two new shows: “Dame” will chronicle his life, and “Sessions” will highlight other athletes and musicians. Baron Davis, Marshall Faulk, Rob Gronkowski and DeAndre Jordan feature in other shows on the network.

The Portland Trail Blazers guard has built up his profile off-the-court in the past year. 

  • Joined Gatorade to help promote its new Bolt24 product
  • Launched a four-month sports media and marketing internship program with Adidas
  • Starred in Hulu commercials
  • Opened Damian Lillard Toyota in Oregon

Beyond endorsements and business efforts, Lillard has also found success recording music under his “Dame D.O.L.L.A.” moniker.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.

Featured Today

FARMINGDALE, NY - SEPTEMBER 23: Rory McIlroy of Team Europe hits out of the rough on the first hole during the 2025 Ryder Cup at Bethpage State Park on Tuesday, September 23, 2025 in Farmingdale, New York.

Ryder Cup in New York: Record-Setting Hopes and Fan Concerns

Organizers anticipate record attendance and revenue, but worry remains about fan behavior.
FARMINGDALE, NY - SEPTEMBER 22: Cameron Young of Team USA hits his tee shot on the third hole during the 2025 Ryder Cup Practice Round at Bethpage State Park on Monday, September 22, 2025 in Farmingdale, New York.
September 23, 2025

U.S. Ryder Cup Players Will Be Paid. Not Everyone Is Pleased

Americans are receiving a $200,000 stipend, and not everyone is pleased.
Cheryl Reeve
September 21, 2025

How Cheryl Reeve Turned the Lynx Into the WNBA Gold Standard

Reeve has Minnesota six wins away from an unprecedented fifth WNBA title.
Tennessee quarterback Joey Aguilar (6) during a college football game between Tennessee and Georgia at Neyland Stadium in Knoxville, Tenn., on Sept. 13, 2025.
September 20, 2025

How Schools Are Skirting the New Salary Cap in College Sports

In the House settlement era, schools race to secure deals for players.
Nov 28, 2023; Newark, New Jersey, USA; New Jersey Devils center Michael McLeod (20) celebrates his goal against the New York Islanders during the first period at Prudential Center. Mandatory Credit:

Hockey Canada Trial’s Michael McLeod Signs Outside NHL

Fans in Carolina protested the team’s interest in the Hockey Canada 5.
Napheesa Collier
October 5, 2025

WNBA Tensions Heat Up With Canceled Collier–Engelbert Meeting

The commissioner denied Collier’s version of events at a press conference Friday.
Bucks
October 7, 2025

Bucks Reportedly Discussed Giannis Deal With Knicks This Summer

Antetokounmpo’s future will be a major NBA storyline this year.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Caitlin Clark
October 3, 2025

Cathy Engelbert Denies Saying Caitlin Clark Should Be ‘Grateful’ For WNBA

“Obviously I did not make those comments.”
Caitlin Clark
exclusive
October 2, 2025

Caitlin Clark Will Not Join Second Season of Unrivaled

The Fever star struggled with several injuries in her second WNBA season.
Caitlin Clark
October 2, 2025

Caitlin Clark Backs Napheesa Collier in Fight With WNBA

Clark had her exit interview on Thursday after an injury-riddled season. 
Kuminga
October 1, 2025

With Kuminga Deal, Steve Kerr Now Warriors’ Biggest Looming Free Agent

Kuminga finally agreed to a new deal with the Warriors on Tuesday.