• Loading stock data...
Friday, December 26, 2025

Fans in Stands

Iowa State football
Photo Credit: Reese Strickland-USA TODAY Sports

Less than a week after University of Michigan President Mark Schlissel said there might not be college football, Iowa State University is selling tickets. ISU Director of Athletics Jamie Pollard rolled out a plan to sell 30,000 tickets per game, which would result in 50% capacity at the Cyclones’ stadium. Tickets would only be sold to those who renewed season tickets for this year, with no individual game sales.

Across the state, University of Iowa Athletics Director Gary Barta said he hasn’t ruled out 100% capacity at Kinnick Stadium this year.

Fans in the stands are particularly important to college athletics: the University of Minnesota and the University of Central Florida have both projected a $30 million drop in revenue should games be played without them, while Power 5 conference teams stand to lose a total of $1.2 billion in ticket sales.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC defender Reece James (24) lifts the trophy as he celebrates with teammates as U.S. president Donald Trump after the final of the 2025 FIFA Club World Cup at MetLife Stadium.

How Trump Made Sports A Key Part of His Agenda in 2025

The president has prioritized attending games and pushing sports policy agendas
Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Netflix Christmas GameDay cake seen after the Kansas City Chiefs defeated the Pittsburgh Steelers at Acrisure Stadium.

Netflix Christmas Day Encore Will Test NFL’s Holiday Staying Power

This year’s doubleheader is lacking pivotal matchups.
Martha Stewart hosts a VIP tree-lighting event at Bedford Post Inn in Bedford on Friday, December 6, 2024.

Martha Stewart Joins Celebrity Soccer Party With Swansea Investment

She joins Snoop Dogg as minority owners in the EFL Championship club.
Sep 27, 2025; San Jose, California, USA; Bay FC forward Racheal Kundananji (9) takes a shot on goal against the Utah Royals in the second half at PayPal Park.

Some Women’s Soccer Stars Wouldn’t Qualify Under NWSL’s New ‘Rodman Rule’

Players oppose the policy and the union is planning to take action.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.