Wednesday, July 22, 2026

Open Championship Final Round Averaged 4.3M Viewers on NBC

The final-round audience Sunday peaked at 6.1 million viewers on NBC and Peacock.

Jul 19, 2026; Southport, ENG; Ryan Fox holds the Claret Jug after winning the The Open Championship golf tournament, as he is interviewed by NBC’s Mike Tiroco at Royal Birkdale.
Bill Streicher-Imagn Images

Ryan Fox’s unlikely Open Championship victory at the last men’s golf major of the year averaged 4.3 million viewers on NBC on Sunday, up 6% from last year and the tournament’s most-watched final round since 2022.

The final-round audience Sunday peaked at 6.1 million viewers on NBC and Peacock from 1:15 p.m. to 1:30 p.m. ET as Fox rallied late, including a birdie on the 18th hole, to win the Claret Jug by one shot over Cameron Young at Royal Birkdale Golf Club in England. Due to the time difference, The Open’s final round typically starts mid-morning on the East Coast of the U.S., finishing in the early afternoon, compared to later afternoon or evening finishes for the other three majors played Stateside.

It marks a small boost from the 4.1 million viewers who watched Scottie Scheffler’s commanding four-shot victory over Harris English on NBC at the 2025 Open at Royal Portrush in Northern Ireland. Last year’s final-round audience was a 21% increase over 2023, when Xander Schauffele won at Royal Troon in Scotland. 

Major Ratings

All four majors saw final-round viewership increases this season. It should be noted ratings this year were collected using Nielsen’s Big Data + Panel methodology, while last year’s audience included panel-only figures. 

  • Masters: 13.99 million on CBS (+8%)
  • PGA Championship: 5.76 million on CBS (+21%)
  • U.S. Open: 5.5 million on NBC (+2%)
  • Open Championship: 4.3 million on NBC (+6%)

The final round of the Players Championship, the PGA Tour’s flagship event with a $25 million purse, averaged 4.4 million viewers on NBC, up 15% from last year.

More Open Numbers 

NBC’s Saturday coverage of the Open Championship averaged 3.7 million viewers, marking the tournament’s most-watched third round since 2018 and up 16% from last year.

USA Network’s Open broadcast—which included the majority of first- and second-round coverage on Thursday and Friday and some early-round coverage on the weekend—averaged 873,000 viewers spanning more than 25 hours, up 17% when compared to panel-only data last year and up 2% compared to Big Data + Panel figures in 2025.

Golf Channel’s Live From The Open post-round show Friday averaged 354,000 viewers—the most-watched edition since the Masters—as the fallout from Bryson DeChambeau’s two-stroke penalty issued after the second round played out in real time.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

LIV Golf Settles $1M Trademark Lawsuit After Stinger GC Rebrand

Tee manufacturer Stinger Golf first sued LIV in June 2025.

World Cup Final Averaged More Than 66 Million Viewers

The final posted the largest U.S. television audience since the Super Bowl.
Topgolf celebrates the grand opening of its newest location in Parsippany, N.J., on July 2.

‘Golf Is Having a Moment’: Topgolf CEO Talks Expansion Plans

Leonard Green & Partners acquired a 60% stake in Topgolf.

PGA Tour Undercuts LIV Golf With Asian Tour Deal

The International Series will likely end its partnership with LIV.
podcast thumbnail mobile
Front Office Sports Today

7/22/26 – World Cup Final Ratings, ESPN Layoffs, LeBron Waits, WFAN to SiriusXM

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Trail Blazers Slash Broadcast Team As Dundon Keeps Cutting Costs

The majority of Portland’s broadcast team has been laid off.
July 22, 2026

Jays, Leafs Owner to Put Stake in Sports Empire Up for Sale

The dominant Canadian entity continues to make large-scale moves.
Cam Newton and Ryan Clark share a laugh during ESPN First Take at Bethune-Cookman University during the show’s HBCU fall tour, Thursday, Nov. 20, 2025.
July 22, 2026

5 Takeaways From ESPN’s Latest Layoffs

Ryan Clark, Cam Newton, and Karl Ravech were among those laid off.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 21, 2026

Noah Eagle Expected to Call Netflix NFL Australia Game

The Sept. 10 matchup will feature the Rams and 49ers.
Inglewood, CA - May 5, 2026 - NFL Los Angeles Studio 1: The NFL Network Leaders in Conversation panel.
July 21, 2026

ESPN Layoffs Tied to NFL Network Acquisition: Full Tracker

Disney completed its acquisition of NFL Network earlier this year.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
July 21, 2026

ESPN to Lay Off Anchor David Lloyd, Analyst Stephania Bell

Lloyd had been with ESPN since 1997, while Bell joined in 2008.
Feb 4, 2026; San Francisco, CA, USA; Tom Pelissero on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
July 21, 2026

ESPN Expected to Lay Off NFL Insider Tom Pelissero

Pelissero had been at NFL Network since 2017.