Thursday, July 16, 2026

Scheffler Pushes The Open to Largest Audience Since 2022 at St Andrews

A peak of 6.1 million viewers tuned into The Open on Sunday to see Scottie Scheffler win his fourth major championship. It was a 21% increase over last year’s final round.

Jul 20, 2025; Portrush, IRL; Scottie Scheffler celebrates with the Claret Jug after winning the 153rd Open Championship golf tournament at Royal Portrush.
Mike Frey-Imagn Images

Scottie Scheffler’s commanding four-shot victory over Harris English at The Open Championship pulled in an average of 4.1 million final-round viewers at Royal Portrush for NBC. The draw was a 21% increase over last year’s final round with Xander Schauffele emerging as the Open champion at the Royal Troon Golf Club in Scotland.

Viewership peaked on Sunday at 6.1 million from 1:30 p.m. to 1:45 p.m. ET as Scheffler marched toward the third leg of the career grand slam, and hometown favorite Rory McIlroy made his way down the stretch finishing in the top 10.

Despite being the lowest-rated major of the season—partially due to the time difference between the U.S. and Northern Ireland—The Open saw its best overall ratings since 2022 at the famed Old Course at St. Andrew’s.

NBC Sports’ coverage of the early rounds (including on USA Network and NBC Sports Digital, which began at 1:30 a.m. ET each morning), averaged more than 1 million viewers, up 18% from Royal Troon a year ago. 

These numbers reached close to the levels of the early rounds of the PGA Championship; the second round, which was broadcast on ESPN during standard daytime windows, averaged 1.3 million viewers in May. The PGA was Scheffler’s other major victory in 2025.

McIlroy’s Masters victory in April remains the highest-rated major of the year. It averaged 12.71 million viewers for the final round as fans tuned in to see him win his career grand slam.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of a flag with the Claret Jug trophy during practice

Open Championship Stays Out of Prize Money Race With $17.75M Purse

The Masters and U.S. Open paid out $22.5 million purses.
Jul 13, 2026; Southport, England; Justin Rose signs autographs alongside the practice green during a practice round for The Open Championship golf tournament at Royal Birkdale. Mandatory Credit: Bill Streicher-Imagn Images

England World Cup Fever Hitting Golf Fans at The Open

England is hosting the golf major amid the World Cup run.
podcast thumbnail mobile
Front Office Sports Today

7/16/26 – World Cup Final Set, Kawhi Probe, FanDuel VIP Scandal Deepens

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Adam Friedland

How the World Cup Turned Adam Friedland Into a Sports Pundit

The comedian says he’ll continue to create sports content post–World Cup.
PHILADELPHIA, PENNSYLVANIA- JULY 13: during the Home Run Derby at Citizens Bank Park on July 13, 2026 in Philadelphia, Pennsylvania. (Photo by Heather Barry / Netflix)
Opinion
July 14, 2026

Netflix Bounces Back With Home Run Derby Debut

After its panned coverage of Opening Night, Netflix focused on the field.
Former NFL Coache Jon Gruden have a laugh while attending an NFL training camp session ten at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla. [Doug Engle/Florida Times-Union]
July 15, 2026

Can Jon Gruden Reinvent Himself on Play-by-Play?

Gruden will reportedly call a Buccaneers’ preseason game next month.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
John Smoltz acknowledges the crowd during the introduction of returning inductees at the National Baseball Hall of Fame's 2024 induction ceremony Sunday, July 21, 2024, at the Clark Sports Center in Cooperstown, New York.
July 14, 2026

John Smoltz: MLB All-Star Game Is ‘Absolutely’ Still the Best

The Hall of Fame pitcher will call the Midsummer Classic for Fox.
Apr 16, 2026; Fort Worth, TX, USA; A view of the ESPN logo before the semifinals for the 2026 NCAA Women’s Gymnastics National Championships at Dickies Arena. Mandatory Credit: Jerome Miron-Imagn Images
July 13, 2026

ESPN Blames Human for Headline Error in AI Article

ESPN has been using AI to write certain game recaps since 2024.
July 13, 2026

12 States Sue to Block Paramount’s $110B WBD Deal

The plaintiff states point to widespread prospective harms.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 13, 2026

ESPN Ending Syndicated Version of ‘Good Morning Football’

‘GMFB: Overtime’ first launched in 2024.