Tuesday, July 7, 2026

Kara Lawson Took Amazon Job to Scout WNBA Players for Team USA

Lawson had more than a decade of broadcasting experience prior to becoming head coach of Team USA and Duke.

Vasha Hunt-Imagn Images

Duke women’s basketball coach Kara Lawson is back in the broadcast booth—and she says it will assist her work as Team USA head coach.

Lawson will be a WNBA game analyst for Amazon Prime Video this season, and tells Front Office Sports that a key reason she chose to call games was to stay close to Team USA players ahead of the 2026 World Cup.

The FIBA Women’s World Cup will be held from September 4–13 in Berlin, Germany. The WNBA has a designated break during the 2026 season from August 31–September 16.

“I wanted to make sure that I was present at WNBA games this summer,” says Lawson, who has 16 years of broadcasting experience at ESPN and as the lead analyst for the NBA’s Wizards.

Lawson said she had already planned to attend WNBA games, and thought she may as well leverage her broadcasting experience and pull double duty. Prime Video will stream 31 games this year, and all 15 WNBA teams will have at least one game featured on the streaming giant.

“I’m not with them for a big chunk of the year, 4–5 months before the competition,” Lawson says. “And I think it’s really important that you’re present, that they see me in person watching them play as we’re trying to evaluate who’s in the best form as Sue [Bird] decides who’s going to be on the team.” (Bird was named as the first women’s national basketball team managing director last May.)

Lawson is not the only member of USA Basketball balancing a broadcasting career. 

White is a longtime ESPN broadcaster; USA Basketball men’s national team managing director Grant Hill is now an NBA analyst for NBC and had spent years in broadcasting before taking on his Team USA role; Jeff Van Gundy coached the U.S. men’s team from 2017 to 2019 while serving as ESPN’s lead NBA game analyst.

Lawson’s presence at WNBA games will not only keep her close to players, but also with the rest of her coaching staff. WNBA head coaches Natalie Nakase (Golden State Valkyries), Nate Thibetts (Phoenix Mercury), Stephanie White (Indiana Fever), and Jose Fernandez (Dallas Wings) were all part of Lawson’s staff during the FIBA World Cup qualifiers and training camp earlier this year.

Team USA women’s basketball has won gold at the last four World Cups and last eight Olympics Games. But the gap with international play is shrinking after the U.S. narrowly defeated France at the 2024 Olympics.

“I wouldn’t call the gold medal game massively dominant,” Lawson said. “It was a one-point win. When you look at it, it’s been competitive for us in many competitions and there’s a lot of talented players coming up all around the world and a lot of talented national teams.”

She was an assistant coach under Minnesota Lynx head coach Cheryl Reeve for the gold-medal winning team at the 2024 Paris Olympics.

Lawson coached Team USA at the FIBA World Cup qualifiers in San Juan, Puerto Rico in March, a team that featured young stars like Caitlin Clark and Paige Bueckers. Her coaching staff was filled with WNBA head coaches: Natalie Nakase (Golden State Valkyries), Nate Thibetts (Phoenix Mercury), Stephanie White (Indiana Fever), and Jose Fernandez (Dallas Wings).

A few weeks later, Team USA held a training camp in Phoenix with members of past gold-medal winning teams (Napheesa Collier, A’ja Wilson), as well as several newcomers (Bueckers, Rickea Jackson)

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Cup Is Drawing NFL Playoff Audiences

Fox and Telemundo set more milestones during last week’s U.S. win.
Sep 29, 2025; Boston, MA, USA; Boston Celtics president of basketball operations Brad Stevens talks to reporters during media day at the Auerbach Center. Mandatory Credit: David Butler II-Imagn Images

Brad Stevens Preaches ‘Optionality’ in Defense of Jaylen Brown Trade

The Celtics executive conceded that the trade wasn’t popular with fans.

Chicago Sky Shuffle Practice Venues As Facility Delay Continues

Chicago has not given a firm opening date for their practice facility.

USMNT World Cup Run Boosts ‘Country Roads’ Streams

Inside the business behind the World Cup singalong.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With PLL Founder Mike Rabil on Raising $100M

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
July 5, 2026

Nielsen Prepares Another Major Shake-Up in Sports TV Ratings

Big impacts are again coming to sports media.
July 1, 2026; Santa Clara, California, U.S.; Folarin Balogun of the U.S. celebrates scoring their first goal. Mandatory Credit: Phil Noble-Reuters via Imagn Images
Opinion
July 6, 2026

Hot Takes on Folarin Balogun Red-Card Appeal Miss the Mark

FIFA has confirmed Balogun will be eligible to play on Monday.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Matt Miller ESPN
July 3, 2026

ESPN’s Matt Miller’s Crash, Backlash, and Investigation: Timeline

The Missouri AG’s office confirmed it is investigating Miller.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club. Mandatory Credit: Susan Mullane-Imagn Images
July 3, 2026

Serena Singles Return Draws Record Wimbledon Ratings for ESPN

Williams’s status for doubles remains in question.
July 1, 2026; Santa Clara, California, U.S.; Malik Tillman of the U.S. celebrates scoring their second goal. Mandatory Credit: Carlos Barria-Reuters via Imagn Images
July 3, 2026

USMNT’s World Cup Ratings Continue to Surge

Fox and Telemundo are setting soccer viewership records.
Exclusive
July 2, 2026

ESPN Nears Mike Garafolo Deal As It Goes All In on NFL Reporters

ESPN has a deep bench of NFL reporters and personalities.