The Adidas shoe that two runners used Sunday to make marathon history sold out in limited Monday pre-orders within minutes, and is already garnering major attention on the resale market.
Roughly 24 hours after Kenyan Sabastian Sawe and Ethiopian Yomif Kejelcha each ran the London Marathon in less than two hours, with Sawe setting a world record, Adidas began pre-orders for the groundbreaking shoe they used: the Adizero Adios Pro Evo 3. Such was the frenzy around the $500 shoe, however, that the initial release on Monday morning ended almost as soon as it began.
Resale listings on the StockX marketplace, meanwhile, carried at least a minimum asking price on Monday of $1,671 for the shoes, and escalated beyond $3,000 for larger sizes.
A Race Against the Scale
This latest shoe, and the records with it, mark the latest flash point in the ongoing sneaker wars. The Pro Evo 3, weighing a mere 97 grams (3.4 ounces) for a size-9 model, is the first high-end running shoe to break the 100-gram barrier and be race legal, and it is roughly half the weight of conventional running shoes.
That development milestone happened as veteran brands such as Adidas and Nike, as well as upstart rivals like Hoka and On, each seek to create models that are lighter and more responsive than ever while maintaining stability.
“At that level, every detail really matters—we were measuring things down to the nearest nanogram,” said Adidas Running GM Patrick Nava.
A wider release of the Adizero Adios Pro Evo 3 is planned for the fall, likely in time for key marathons later this year in Berlin, Chicago, and New York. The availability stems in part from a World Athletics rule that mandates that shoes used in officially sanctioned races must be available for purchase by consumers.
More immediately, though, the current spotlight on Adidas should be a boon for the company as it reports its first-quarter earnings on Wednesday. Last month, the company detailed solid growth across its revenue, operating profit, and net income in 2025, and for the current year is projecting further revenue growth at a high single-digit percentage rate.
