Athletes

Quinn Ewers Signs NIL Deal With Athletic Brewing Co.

Aug 30, 2024 | 10:53 am

UPDATED Sep 23, 2024 | 05:17 pm

Brett Patzke-USA TODAY Sports

Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

Athlete: Quinn Ewers
Sport: Football
School: Texas
Brand: Athletic Brewing Co.

The deal: A college athlete and a beer company may not be the most responsible NIL partnership, but the Texas quarterback (above) is making it work with a nonalcoholic beer brand. Ewers, who is sixth on On3’s NIL 100 with a valuation of $1.7 million, signed a deal with Athletic Brewing Co. earlier this week, and put out his first social post for the brand Thursday. In August, Ewers had two other high-profile brand partnerships with Dr Pepper and Hulu.

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