• Loading stock data...
Friday, July 11, 2025

The Biggest Star at the Men’s Final Four Mostly Missed the NIL Gold Rush

  • NIL laws prevent players on international visas from making deals.
  • Edey is aware changing the law can’t happen overnight.
Robert Deutsch-USA TODAY Sports

Zach Edey’s Purdue career will end after Monday’s national championship game against Connecticut, and he has had two consecutive National Player of the Year awards, a Final Four run, and the school is already retiring his No. 15 jersey. 

And he’s barely profited off it. 

While NC State’s DJ Burns piled up NIL deals along the way of his team’s Cinderella run to the Final Four, Edey has not become a legend at the bank. 

“I feel like I’m missing out on a lot of money,” Edey said at the Final Four ahead of Purdue’s win that clinched a title game berth.

Edey is Canadian and attending Purdue on a visa, which means he is legally unable to make money off NIL deals that take place in the U.S. But there are exceptions. He is able to make NIL deals outside the country and also off his jersey sales. 

It’s unlikely Edey will be college basketball’s last international star as the game continues to become more global. Many NBA stars are foreign such as Nikola Jokić, Luka Dončić, Giannis Antetokounmpo, Jamal Murray, and Shai Gilgeous-Alexander. The latter two both played college basketball at Kentucky and would have faced the same problem Edey has. 

“I hope they change it in the future,” Edey said. “I obviously have lost out on a lot of money this year. At the end of the day, it needs to change, for sure. I understand kind of the legal process. It takes a while.

“It’s not like it’s an NCAA rule. It’s an American law. Anytime you try to go change that, I understand it takes a while. But I do think it needs to change.”

Matt Painter, Edey’s coach at Purdue, backed his star player when discussing NIL and said it showed how far it’s come in its short existence and how far it still has to go. 

“We have to get some parameters around what we’re actually doing and what’s actually going on and not try to just do something so we can stay out of the courts,” Painter said. “That’s all things [that] are happening because for a long time, what’s the product? The product is the player. They’re viewed as amateurs, but they weren’t amateurs.

“There’s a lot of money generated through what they’re doing. Name, image, and likeness needed to happen. We just got to get some guardrails around it to be able to get there.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Florida State Seminoles hosted the Florida Gators at Doak Campbell Stadium on Saturday, Nov. 30, 2024.

Athletic Departments Express Renewed Interest in PE in Wake of House Settlement

Schools now have more expenses—and are looking for creative solutions.
Caster Semenya

Caster Semenya’s Legal Win Could Reopen Fight Against Testosterone Limits

The Olympian champion’s appeal against gender eligibility rules continues.
Gareth Bale
exclusive

Gareth Bale Group Makes New Offer for Cardiff City 

Bale tells Front Office Sports his group has made another bid.
Feb 5, 2025; New Orleans, LA, USA; NFLPA executive director Lloyd Howell during the NFLPA press conference at the Super Bowl LIX media center at the Ernest N. Morial Convention Center.

NFLPA Head Has Side Hustle With PE Firm That Can Invest in..

The NFLPA’s executive director is embroiled in multiple controversies.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.
Jul 9, 2025; Frisco, TX, USA; Head coaches Willie Fritz of Houston, Mike Gundy of Oklahoma State, Rich Rodriguez of West Virginia, Lance Leipold of Kansas, Sonny Dykes of TCU, Kyle Whittingham of Utah, Brent Brennan of Arizona and Deion Sanders of Colorado all sit on stage for a Coaches Roundtable during 2025 Big 12 Football Media Days at The Star.
July 9, 2025

Big 12 Commish: Conference Is ‘All In’ on International Expansion

The conference had once planned a large initiative in Mexico.
Apr 4, 2025; Tampa, FL, USA; Connecticut Huskies guard KK Arnold (2)1 dribbles against UCLA Bruins forward Angela Dugalic (32) during the third quarter in a semifinal of the women's 2025 NCAA tournament at Amalie Arena.
July 10, 2025

‘Kind of a Joke’: Frustrations Mount As New NIL Deal Approval Process..

Delays have already led to athletes losing NIL opportunities.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Sebastian Rivera (R) tf. Danny Coles 6:47 (20-3). Rutgers University Wrestling vs Princeton in Piscataway, NJ on February 18, 2022.
July 9, 2025

The House Settlement Is Being Appealed. It Won’t Stop Revenue-Sharing—for Now

The settlement’s approval on June 6 triggered an appeals process.
July 9, 2025

Big Ten, Big 12 Commissioners Remain Far Apart on CFP’s Future

A decision on expansion must be made by December.
TSU Hockey at Bridgestone
July 8, 2025

Tennessee State’s HBCU Hockey Ambitions Delayed at Least a Year

The school will not launch the first-of-its-kind program as intended.
Louis, Missouri, UNITED STATES; Penn State Nittany Lions forward Nicholas DeGraves (17) celebrates with teammates after scoring a goal against the Boston University Terriers during the third period of the Frozen Four college ice hockey national semifinals at Enterprise Center
July 7, 2025

Gavin McKenna’s Penn State Commitment Cements College Hockey Supremacy

Gavin McKenna’s Penn State decision signals hockey’s rising stars now prefer college.