• Loading stock data...
Wednesday, October 8, 2025

DSG’s Survival Chances Improve With Amazon, Sinclair Deals

  • Operator of Bally Sports RSNs strikes separate deals with streaming giant, its own corporate parent.
  • Long-term programming plans remain unknown.
Kirby Lee-USA TODAY Sports

Diamond Sports Group’s prospects of emerging from bankruptcy and continuing as a viable business have received a sizable boost through a restructuring agreement that brings in Amazon as a minority investor, as well as a legal settlement with DSG parent Sinclair Inc. 

Confirming prior reports, Amazon has agreed to invest in the Bally Sports parent and the deal will establish Prime Video as DSG’s “primary partner” for fans to access the regional sports networks on a direct-to-consumer basis. Amazon’s investment runs parallel to a $450 million restructuring agreement for DSG with its debt holders. The deal also significantly expands Amazon’s presence in live sports in the U.S. beyond its existing relationships with the NFL, New York Yankees, NASCAR, and fighting promotion Premier Boxing Champions. 

DSG said it will announce at a later date details such as pricing and availability of live games through Prime Video. Prior to these deals, DSG’s long-term survival had been in serious question. 

“We are thrilled to have reached a comprehensive restructuring agreement that provides a detailed framework for a reorganization plan and substantial new financing that will enable Diamond to operate and thrive beyond 2024,” said David Preschlack, DSG CEO.

DSG, meanwhile, has also reached an agreement in principle to settle its prior legal dispute against Sinclair, resolving a $1.5 billion fraud claim against its parent company. That deal will see Sinclair pay DSG $495 million—a figure projecting to be a net cost of about $250 million to $325 million after subtracting tax benefits and other management services payments paid by DSG back to Sinclair. The settlement is subject to bankruptcy court approval.

While the two agreements give DSG a far greater framework from which to operate, significant questions remain about what live sports programming it will offer long-term. Prior deals with the NBA and NHL will see DSG give back its team rights in those leagues after the 2023-24 seasons. A similar agreement is in development with MLB, and that league is objecting to Amazon having streaming rights in baseball beyond 2024 absent a larger, negotiated agreement. DSG, in effect, will be tasked with starting over and rebuilding a slate of local rights.

A status conference in DSG’s bankruptcy case is slated for Wednesday, a session that will precede a larger scheduled hearing for Friday. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Maverick Carter, LeBron James
exclusive

New International Basketball League Plans Launch, Without Maverick Carter

The venture plans to launch men’s and women’s leagues next fall.
Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.
Oct 4, 2025; Lincoln, Nebraska, USA; Nebraska Cornhuskers defensive back DeShon Singleton (8) celebrates after making an interception during the game against Michigan State at Memorial Stadium.
exclusive

Big Ten Considering Investment From California Pension Fund

In the proposed deal, the Big Ten would spin off assets into a new entity.

Rays Owner Eyes New ‘Forever Home’ Like Atlanta’s Battery

The club’s new owners target a new ballpark opening in 2029.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.
Sep 18, 2025; College Park, Georgia, USA; Indiana Fever forward Aliyah Boston (7) reacts as the Fever defeat the Atlanta Dream during game three of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park.
September 19, 2025

Fever Upset of Dream Brings Ratings Boost to WNBA Semis

The Indiana Fever will face the Las Vegas Aces in the semifinals.
September 17, 2025

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.