• Loading stock data...
Sunday, February 25, 2024
Rates for the 2024 Best Venue Awards increase this Sunday at 11:59 p.m. ET

NASCAR Secures $7.7B Media Rights Deals

  • NASCAR has new broadcast deals with Amazon, Fox Sports, NBC Sports, and Warner Bros. Discovery.
  • All together, NASCAR's new media contracts will pay out $7.7 billion over sever years.
Eric Canha-USA TODAY Sports

NASCAR was hoping to get close to $1 billion per year from negotiations for its next set of media rights deal. It got its wish — and then some.

The racing circuit has announced seven-year broadcast partnerships for its Cup Series with Fox Sports, NBC Sports, Amazon, and Warner Bros. Discovery, set to begin in 2025. 

Along with the CW’s NASCAR Xfinity Series pact, the sum of all the new deals amounts to $7.7 billion, according to multiple reports — a 40% annual increase on what NASCAR is currently receiving from Fox and NBC.

Here’s how the race broadcasts will break down, in order, each season:

  • Fox Sports: 14 races (five on Fox, 9 on FS1)
  • Amazon: 5 races on Prime Video
  • WBD: 5 races on TNT and simulcast on Max’s sports tier
  • NBC Sports: 14 races (four on NBC, 10 on USA Network)

Beyond the midseason package, Amazon and WBD will broadcast Cup Series practice and qualifying sessions — the first half of the season on Prime Video and the second half on TruTV and Max. Fox Sports retains rights to the NASCAR Truck Series.

Track Trends

The deals give NASCAR security for the rest of the decade and continues the evolution of top-tier sports leagues toward more exclusively streamed and simulcast broadcasts. Max gets more content for its sports tier, while Prime Video can build on its NFL success with another sports draw.

Notably, as Formula 1 continues to gain more fans in the U.S., NASCAR’s new media deals are worth 13 times the reported value of F1’s U.S. deal with ESPN, which runs through 2025.

Copy Link
Link Copied
Link Copied

What to Read

Making Sense of What More CFP Expansion Would Mean

Leaders of the CFP discussed the potential for a 14- and even 16-team Playoff.

MLB Uniform Furor: Lighter, More Flexible … and See-Through

See-through uniform pants create a social media stir, extending blowback on the new design.

‘Gotta Get in First’: For LIV Golfers, a New Path to the Green Jacket

Augusta National extended special invitations to three international golfers.

Where Are the A’s Playing Next Year? Let’s Weigh the Options

Highly anticipated decision on MLB team’s temporary home could arrive within weeks.
podcast thumbnail mobile
Front Office Sports Today

How the Negro Leagues Are Staying in the Game


Featured Today

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Portland, OR

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.
Chad Powers
February 22, 2024

Tuned In: Hulu Turning Glen Powell Into Eli Manning With ‘Chad Powers’ Comedy

The ‘Top Gun: Maverick’ star will play the comedic QB Manning created for ESPN+.
Arizona Diamondbacks
February 23, 2024

Diamondbacks Heading Into Another Season With MLB in Charge of Media Rights

The D-Backs chose the league over getting their own over-the-air partners.

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
A Bundesliga camera operator during a match
February 22, 2024

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
February 21, 2024

Lionel Messi Phenomenon Spurs Specialized Media Attention

Messi joins Taylor Swift and Beyoncé for celebrities to have their beat writer at ‘USA Today.’
FuboTV signage
February 21, 2024

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.
Athletes Unlimited
February 21, 2024

Athletes Unlimited Is Getting All Four of Its Women’s Pro Leagues on ESPN Platforms

The league is reducing its ESPN+ games to make room for other partners.