Thursday, July 16, 2026
Exclusive
Tuned In

Fox Promotes Allison Williams to Laura Okmin’s Former NFL Sideline Role

Williams joined Fox as a college football sideline reporter in 2022 following a contentious split from ESPN over Disney’s COVID-19 vaccine mandate.

Mark J. Rebilas-Imagn Images

Allison Williams will be promoted to the NFL beat at Fox Sports. Williams will succeed the departing Laura Okmin as an NFL sideline reporter on one of the network’s announce teams this season, sources tell Front Office Sports.

Williams joined Fox as a college football sideline reporter and studio host in August 2022 following a contentious split from ESPN over parent company Disney’s COVID-19 vaccine mandate. 

Williams, who was trying for a second child with her husband, said she decided not to comply with the vaccine mandate after consulting with her doctor and a fertility specialist. After being denied her request for an “accommodation,” the 10-year veteran announced her split with ESPN in October 2021.  

“Belief is a word I’ve been thinking about a lot lately, because in addition to the medical apprehensions regarding my desire to have another child in regards to receiving this injection, I am also so morally and ethically not aligned with this. And I’ve had to really dig deep and analyze my values and my morals, and ultimately I need to put them first,” a choked-up Williams said in an Instagram video.

Okmin, the third-longest-tenured sideline reporter in NFL history, told FOS last month she was leaving Fox after turning down a contract extension. 

Okmin said she thought it was the right time to walk away from TV. She plans to focus on her company, GALvanize, which trains and mentors young women entering the sports world, as well as projects inside and outside the football world. The 30-year media veteran will continue covering the NFL postseason and Super Bowl for Westwood One Sports radio.

Okmin worked with play-by-play announcer Kevin Kugler and color commentator Daryl “Moose” Johnston during the 2024 season. Fox’s other NFL sideline reporters last season included Erin Andrews (who just signed a contract extension), Tom Rinaldi, Pam Oliver, Megan Olivi, Kristina Pink, and Jen Hale.

“They sent me the contract. I printed it out. I sat there. It was just my voice saying, ‘It’s time, this is it.’ I called my boss and my friend Jacob Ullman, who I’ve known as long as I’ve been at Fox Sports. I’m happy to say he was very surprised,” Okmin recalled. “I would have been very disappointed if there was any other reaction. It was a really nice call, because I got to have it with my boss and my friend.”

Fox declined to comment on this story.

This field is for validation purposes and should be left unchanged.

Sign up for the
Tuned In Newsletter

Get the latest sports media scoops & insights straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Argentina Players Reignite Political Tensions After Beating England

Players and coaches downplayed the Falklands War before the game.

Argentina Stuns England Late to Return to World Cup Final

Messi and Argentina return to their second straight final.
Jerry Colangelo sits courtside as the GCU Lopes play the Oklahoma State Cowboys at Mortgage Matchup Center on Dec. 6, 2025, in Phoenix, Arizona.
First at FOS

Las Vegas Jacks Have Been in the Works for Over a Year

The group paid $2,200 in fees to apply for the two trademarks.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With USWNT Alumni Julie Ertz & Kealia Watt

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Oct 31, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers two-way player Shohei Ohtani (17) and pitcher Yoshinobu Yamamoto (18) and pitcher Roki Sasaki (11) celebrate with the Commissioner's Trophy in the clubhouse after defeating the Toronto Blue Jays in the 2025 MLB World Series at Rogers Centre.

World Series G7 Audience Count Final: 51M Across U.S., Canada, Japan

The average global audience for Game 7 surpassed 51 million viewers.
October 31, 2025

Frozen Frenzy Ratings Climb 20% Despite Scheduling Complaints

The hockey event posts a 20% viewership bump, despite World Series competition.
November 2, 2025

ESPN Still Dark on YouTube TV As ‘MNF’ Looms

ABC and ESPN’s college football slate was blacked out Saturday.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
October 31, 2025

YouTube TV Loses ESPN, ABC Just Before Big Sports Weekend

More than 20 channels go dark on the No. 4 U.S. pay-TV distributor.
Rich Paul
Exclusive
October 31, 2025

Rich Paul, Max Kellerman in Talks for Show With The Ringer

“The Ringer” sold to Spotify in 2020.
Oct 28, 2025; Los Angeles, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) throws his bat after hitting a two run home run as Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the third inning of game four of the 2025 MLB World Series at Dodger Stadium.
October 30, 2025

World Series Game 5: Largest Jays Audience Ever on Canadian TV

Canadian viewership continues to be a major storyline of the World Series.
Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.
October 30, 2025

CBS Betting on Chiefs-Bills Delivering Big Once Again

Big viewership likely awaits the revival of the NFL rivalry.