• Loading stock data...
Monday, May 20, 2024

Show Them the Money: Record NWSL Media Deals Fueling Record Player Contracts

  • Two record-setting deals have been signed in the last month.
  • League commissioner Berman says funneling increased revenue to players is a priority.
Swanson
Kamil Krzaczynski-USA TODAY Sports

First came the big-time media money for the NWSL. Now, here come the record-setting player contracts. Not long after the league signed $240 million worth of rights contracts with four networks—the most lucrative set of media deals in women’s sports history—NWSL players are now seeing unprecedented deals of their own.

The Chicago Red Stars on Tuesday signed striker and U.S. national team star Mallory Swanson to a reported $2 million contract spanning four guaranteed years and a fifth-year option, setting a new league record. The pact, a major move for new Red Stars owner Laura Ricketts, arrives less than a month after the Houston Dash inked a $1.5 million contract with forward María Sánchez, covering three years and an option for 2027. The Red Stars did not confirm the total in the Swanson contract, but they did say the deal was the “most lucrative agreement in the history of the NWSL.” (Swanson’s husband is Chicago Cubs shortstop Dansby Swanson.  That MLB team is led by Laura Ricketts’s brother Tom.)

The NWSL salary cap this season is doubling to $2.75 million, and commissioner Jessica Berman has said that funneling increased revenue to players is a key priority. The current free agency cycle is the league’s second after reaching a labor deal with the NWSL Players Association in early 2022. 

“We are really seeing the investment flow, not just into the infrastructure of the league and facilities and staffing, but also to the players, and we’re really proud of that,” Berman said prior to last week’s NWSL Draft.

The league’s upward momentum in player salaries exceeds what is happening in the WNBA, which saw its salary cap rise 3% to $1.42 million in 2023. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 17, 2024; Tempe, Arizona, USA; Arizona Coyotes left wing Lawson Crouse (67) celebrates after scoring a goal during the third period against the Edmonton Oilers at Mullett Arena.

New Stadiums, New Hurdles: Coyotes and A’s Face High Stakes

The former Coyotes owner takes further steps to try to advance his proposed arena project.

PGA Championship Drama Nearly Delivers a Major Boost to LIV Golf

Xander Schauffele takes home $3.3 million for his victory.

The WNBA Rookies Are Creating a New Celebrity Row

Major celebs like Kim Kardashian and Latto are showing up for the newbies.
Bally-Sports

DSG’s Path to Revival Faces Major Pushback from MLB, NBA, and NHL

Three major pro leagues raise further concerns about the bankrupt Bally Sports parent.
podcast thumbnail mobile
Front Office Sports Today

Bare Knuckle Fighting Comes Out of the Shadows

0:00

Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Preakness in Spotlight: Chance of a Triple Crown Winner Bolsters Status

The presence of Kentucky Derby winner Mystik Dan gives a big boost to the Triple Crown’s middle leg.
May 15, 2024

Caitlin Clark Debuts With WNBA’s Most-Watched Game in Decades

The game averaged 2.12 million viewers, the WNBA’s highest since 2001.
May 15, 2024

PGA Championship Setting Revenue Records, but LIV Drama Still Looms

The PGA Championship tees off Thursday morning at Valhalla Golf Club.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
May 15, 2024

NFL Signs Three-Year Christmas Day Deal With Netflix

The streamer will show two holiday games in 2024 and one apiece in ’25 and ’26.
Kendall Coyne Schofield
May 14, 2024

PWHL Playoffs Experience Surge in Attendance. Is Expansion Coming?

The first five games of the postseason drew nearly 40,000.
May 14, 2024

Architect of LIV Golf Deal Departs the PGA Tour. What Happens Next?

PGA Tour policy board member Jimmy Dunne has resigned.
May 14, 2024

Caitlin Clark’s WNBA Debut Marks the Start of a New Era for Women’s Basketball

A Clark-fueled business boom comes at the perfect time for the WNBA.