• Loading stock data...
Thursday, May 9, 2024

How the $1B Golf Ball Industry Might Add a Few Strokes To Your Game

  • The USGA and R&A are reportedly altering the proposed distance rule change.
  • Amateur golfers and professional players will not be impacted in the same way.
Kyle Terada-USA TODAY Sports

At a time when recreational golf is growing like never before, amateur players will face a significant change to their everyday game, thanks in part to the politicking of a billion-dollar industry.

In March, two of golf’s governing bodies, the United States Golf Association and the Royal and Ancient Golf Club (commonly known as the R&A), proposed a controversial rule change to decrease the distance that golf balls fly in elite competitions. The bifurcated plan was to roll back the golf ball for professionals while leaving the amateur game unchanged.

Now, Golf Digest reports that after a review period that included feedback from players, golf courses, and equipment manufactures, the change will now impact golf balls at every level of the sport — not just the pros.

Beginning in 2028, amateur golfers will have to start using balls that, on average, cover 5% less distance than today’s balls. That would mean a 250-yard drive would now go about 238 yards. Professionals will have to adopt the rule in 2026, per the report. 

Too Much Money At Stake?

In 2022, the global golf ball market was valued at $1.04 billion, according to a report from the research guide Market.US, and it is anticipated to reach $1.35 billion by 2032.

Golf ball manufacturers like Titleist, Callaway, TaylorMade, and others were reportedly not fans of the split proposal. The concern: They’ve always been able to say they are selling recreational players the exact same equipment that pros are using. Rory McIlroy, in a post on X, said that ball manufacturers “think bifurcation would negatively affect their bottom lines.”

The USGA And R&A are expected to announce the decision this week.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

While Nelly Korda Chases History, LPGA Tries to Close a Coverage Gap

LPGA fans have two featured group streaming options this week.

NBC Turns to ‘Odd/Even’ Dual Announcer Pairings for U.S. Open

Two NBC broadcast teams will alternate holes at the 2024 U.S. Open.

The Rory McIlroy Roller Coaster and What It Means for Golf

The golfer is returning to the PGA Tour policy board after a five-month absence.

Two Superstars Are Dominating Professional Golf. Will Viewers Follow?

Scheffler and Korda have been nearly unbeatable on their respective tours.
podcast thumbnail mobile
Front Office Sports Today

The Story of Women’s College Basketball’s Historic Season

0:00
0:00

Featured Today

May 6, 2023; Miami Gardens, Florida, USA; Red Bull driver Max Verstappen (1) of the Netherlands walks through the garage area following qualifying for the Miami Grand Prix at Miami International Autodrome.

Max Verstappen Is Unstoppable. Is That Hurting F1 With New American Fans?

Formula One could be facing an inevitable plateau in the United States.
Apr 17, 2024; Tempe, Arizona, USA; Arizona Coyotes left wing Lawson Crouse (67) celebrates after scoring a goal during the third period against the Edmonton Oilers at Mullett Arena.
May 4, 2024

Everything to Know About the Coyotes’ Second Chance at NHL Life

The clock is ticking in order to restart a Phoenix expansion team.
April 28, 2024

Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger

During a historic wave of development, drawings wield more power than ever.
The scene in the green room behind the NFL Draft Theater in Detroit on Tuesday, April 23, 2024. Thirteen college players who will be picked in the first round will be waiting in this large room with friends, family, agents and college coaches on Thursday night.
April 27, 2024

More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting

Whether making or missing out on millions, more prospects are staying home.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Fanatics Steps Into Live Events After Being Tripped up by Uniforms

The new three-day sports festival is modeled somewhat after New York Comic Con.
March 13, 2024

Trouble for the Three Stripes: Adidas Posts First Annual Loss Since 1992

The North American market proves troublesome for the athletic footwear and apparel giant.
March 14, 2024

Under Armour Turns to Its Founder As Industry Turbulence Continues

The embattled sports apparel and footwear company brings back its founder.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
February 19, 2024

Caitlin Clark Passes Shedeur Sanders to Top Fanatics’ NIL-Era Sales

The Iowa guard took the spot hours after her record-breaking game against Michigan on Thursday.
Sponsored

NASCAR Capitalizes on the Sportswear Boom in a New Deal With ’47

With the new partnership between ’47 and NASCAR, racing fans can express their love like never before.
December 21, 2023

Nike Loses Jokić, but Posts Earnings, Income Increases

Denver Nuggets superstar embraces upstart Chinese brand 361 Degrees.
November 25, 2023

Sports Apparel Giants Looking For Holiday Season Turnaround

Once-surging category enters the critical selling period mired in a slump.