Monday, November 2, 2026

Bettman Says NHL On Pace To Set Attendance Records

  • Last season, the NHL set an attendance record of 22.4 million.
  • The league believes this year will be even bigger as more games are played in stadiums.
John E. Sokolowski-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The NHL is less than a month into its 2023-24 season, but the league is expecting this to be a monumental year.

After setting a new regular-season attendance record of 22.4 million last season, NHL commissioner Gary Bettman says the league is “tracking for a record year of attendance” yet again. Through October, season-wide attendance was 1.86 million.

That’s buoyed in part by the evolution of the NHL Stadium Series, which takes professional hockey outdoors to fans at major football and baseball venues across North America. “We’re coming together in numbers you’re not quite used to,” Bettman said on the “Pat McAfee Show.” 

In February, back-to-back games at MetLife Stadium will represent the 40th and 41st outdoor NHL games. 

Meanwhile, Bettman said that the NHL continues to receive interest about potential expansion teams in Atlanta, Houston, Salt Lake City, and Quebec City, but adding a 33rd team isn’t at the forefront of his thinking just yet. “I’m not ruling it out, but it’s not something we’re focused on or we’re pushing to do right now,” he said.

Olympic Ambitions

Bettman hopes that the 2026 Milano-Cortina Olympics will be the first Winter Games to feature NHL players since 2014. 

Despite the Olympics not being a moneymaker for the NHL, Bettman knows it’s important to the league’s players to be able to represent their countries. “It’s a logistical nightmare,” he said. “It takes place in the middle of our season. It’s very expensive, but it’s something that we’re working on.”

He did not give a timetable for confirming whether NHL players will be allowed to participate or not.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Washington Capitals NHL star Alex Ovechkin takes part in the team’s first practice of the season days after he appeared in a propaganda ad for the United Russia party, which supports the regime of Russia's President Vladimir Putin, in Arlington, Virginia, US, September 17, 2026.

Russia Allowed Back Into International Hockey After Court Lifts Ban

Russia could be included in the Men’s World Championship next May.
Downtown Moncton Garden Inn

Canadian Hotel Strikes Gold With Parking Garage Hockey Rink

Youth hockey teams are booking years in advance.
Oct 10, 2026; Montreal, Quebec, CAN; Detroit Red Wings center Dylan Larkin (71) looks on during warm-up before the game against the Montreal Canadiens at Bell Centre. Mandatory Credit:

Dylan Larkin’s Trade Demand Comes With a $41K Daily Price Tag

Larkin is playing an expensive waiting game, holding out for a trade.

NHL Winter Classic Weekend Expanding Amid Utah’s Sports Push

The “Winter Weekend” includes events with the Jazz, Mammoth, and a concert.
podcast thumbnail mobile
Front Office Sports Today

11/2/26 – Valkyries’ Billion-Dollar Title, FSU’s $50M Firing, Ernie on Inside’s Future

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.

Vikings Loss Reinforces NFL’s Parity-Driven Business Model

The NFL hasn’t had an undefeated team since the 1972 Dolphins.
October 31, 2026

Valkyries Win WNBA Title in Second Season

It’s the last Finals appearance for WNBA commissioner Cathy Engelbert.
November 1, 2026

NFL Owners Haven’t Fired a Coach Yet: ‘It’s Coming,’ Agent Says

The league hasn’t gone this long without a coaching change since 2017.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 31, 2026

WNBA Finals Game 6 Draws 1.5M Viewers After Scheduling Uproar

The controversial matinee game outdrew last year’s primetime championship clincher.
First at FOS
October 31, 2026

Caleb Williams Hiding Cleat Logos ‘Makes Sense’ After Fines, CEO Says

Close to 100 NFL players wear Caddix cleats without endorsement deals.
First at FOS
October 30, 2026

Tomlin Could Be Hottest NFL Coaching Candidate—If He Wants It

His broadcasting success could outweigh lucrative NFL coaching offers.
October 30, 2026

MLB Player Market Races Against Expected Lockout on Dec. 1

Contract option decisions begin what will be a compressed player market.