Chalk another W up for YouTube TV as the OTT streaming service has nabbed the rights to exclusively stream all 18 remaining locally televised matches for Orlando City FC.
The agreement will see YouTube TV stream all locally televised matches live, including the pre, halftime and post-game shows.
This is not YouTube TV’s first foray into soccer. Earlier this year, they signed a landmark deal with LAFC and have followed that up with deals with the Seattle Sounders and now Orlando City FC.
Early this year, @LAFC and @YouTubeTV made history. @RyanBishara620, Director of Corporate Partnership Strategy at LAFC breaks down what the deal means for the club and why the activation goes far beyond just what fans see on the jersey. #IEG2018 pic.twitter.com/vDLQ4xWfEX
— Front Office Sports (@frntofficesport) April 16, 2018
Fans of Orlando City who don’t want to purchase YouTube TV will still be able to watch the games locally on WRDQ TV27.
When it comes to making this available for fans, the move was designed to give them the opportunity to watch local matches when they are on the go or away from Orlando.
“Our fans are constantly on the move, using different devices and consuming our sport through a variety of channels that fit their lifestyles, and we want to keep pushing the boundaries, giving them opportunities to connect with our team from anywhere,” Orlando City SC Chief Revenue Officer Chris Gallagher said. “This is an exciting development in the right direction for our Club.”
For YouTube TV, adding Orlando FC gives them another selling point in the 19th largest TV market in the United States.
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Orlando also happens to be the city with the 4th largest increase in millennial population from 2010 to 2015 at 12.7%. Of Orlando’s 2,387,138 metro residents, approximately 596,785 are millennials.
“Orlando City is a family, a movement, and we are excited to contribute to this revolution with a new cable-free way for fans to watch their favorite club,” added Tim Katz, Director of Sports Partnerships for the Americas at YouTube.
A vibrant club, a consumer base made up of those likely to cut the cord, and a location that allows them to expand from the west coast, this partnership looks three points for YouTube TV.