YouTube TV Unveils NFL Sunday Ticket Rates

YouTube TV is making it easier for fans to watch NFL games. 

The channel’s pricing tiers for NFL Sunday Ticket make it cheaper to purchase the out-of-market games package with a YouTube TV subscription. 

After $100 presale discounts expire, YouTubeTV subscribers can pay an additional $349 for Sunday Ticket and $389 for a package including NFL RedZone. 

Those without a subscription must pay $449 to access Sunday Ticket through YouTube PrimeTime channels, a hub that also streams movies, TV, and other events. The added RedZone option will cost $489. 

DirectTV charged $300 for Sunday Ticket this past season and $400 for its RedZone add-on. 

The streaming service’s pricing model lacks single-game or team-specific purchasing options, focusing on the “simplicity” of two tiers that encourage subscribing to YouTube TV. 

“One of the things we really wanted to do is introduce a much greater level of simplicity and clarity in the pricing for users,” Christian Oestlien, YouTube’s vice president of product management, told The Athletic.  

Viewers can sign up now through June 6 to receive $100 off their base subscriptions to Sunday Ticket. Other Sunday Ticket features for YouTube TV subscribers include split-screen camera views, unlimited DVR storage, and integration with NFL fantasy data. 

Google is reportedly paying $2 billion annually for U.S. rights to NFL Sunday Ticket over the next seven seasons, starting this fall — replacing DirectTV, which has held the rights since 1994.