Wednesday, September 23, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

YouTube TV Unveils NFL Sunday Ticket Rates

  • Sunday Ticket will cost $349 for YouTube TV subscribers and $449 for non-subscribers.
  • Access to NFL RedZone will cost an additional $40 through YouTubeTV.
Kirby Lee-Imagn Images

YouTube TV is making it easier for fans to watch NFL games. 

The channel’s pricing tiers for NFL Sunday Ticket make it cheaper to purchase the out-of-market games package with a YouTube TV subscription. 

After $100 presale discounts expire, YouTubeTV subscribers can pay an additional $349 for Sunday Ticket and $389 for a package including NFL RedZone. 

Those without a subscription must pay $449 to access Sunday Ticket through YouTube PrimeTime channels, a hub that also streams movies, TV, and other events. The added RedZone option will cost $489. 

DirectTV charged $300 for Sunday Ticket this past season and $400 for its RedZone add-on. 

The streaming service’s pricing model lacks single-game or team-specific purchasing options, focusing on the “simplicity” of two tiers that encourage subscribing to YouTube TV. 

“One of the things we really wanted to do is introduce a much greater level of simplicity and clarity in the pricing for users,” Christian Oestlien, YouTube’s vice president of product management, told The Athletic.  

Viewers can sign up now through June 6 to receive $100 off their base subscriptions to Sunday Ticket. Other Sunday Ticket features for YouTube TV subscribers include split-screen camera views, unlimited DVR storage, and integration with NFL fantasy data. 

Google is reportedly paying $2 billion annually for U.S. rights to NFL Sunday Ticket over the next seven seasons, starting this fall — replacing DirectTV, which has held the rights since 1994.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

Dae’Quan Wright, Zxavian Harris Can Play in UFL This Spring

The pair have been blocked from college football and the NFL.
Sep 20, 2026; Arlington, Texas, USA; Washington Commanders quarterback Jayden Daniels (5) leaps to avoid a tackle by Dallas Cowboys safety Caleb Downs (13) while running with the ball during the second half at AT&T Stadium.

NFL Viewership Bounces Back in Week 2

Last Sunday’s NFL games each showed sizable viewership increases.

Injuries to Dart, Daniels Have Giants and Commanders Reeling

Other injured NFL quarterbacks will be back sooner.
First at FOS

NFL Has ‘Full Confidence’ Brazil Field Will Be Ready by Sunday

The Cowboys play the Ravens on Sunday in Rio.
podcast thumbnail mobile
Front Office Sports Today

9/23/26 – NFL QB Injuries Pile Up, Seahawks’ Scouting Cold War, Aikman’s Contract Limbo

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Mar 3, 2026; Philadelphia, Pennsylvania, USA; Sportscaster Bob Costas before a game between the Philadelphia 76ers and the San Antonio Spurs at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images

Bob Costas Praises Pablo Torre’s ‘First-Rate’ Sports Journalism

Meanwhile, Costas bemoaned the demise of his former employer, HBO Sports.
Inglewood, CA - September 21, 2026 - SoFi Stadium: Stephen A. Smith on the field for Monday Night Countdown.
First at FOS
September 22, 2026

Stephen A. Smith Set for Multiple MNF ‘Countdown’ Appearances

Smith made his 2026 debut ahead of Rams-Giants on Monday.
Cynthia Frelund NFL Network
September 23, 2026

Bees and Mac and Cheese: Inside Cynthia Frelund’s Eclectic Investments

Football isn’t the subject where Frelund uses her experience with data.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
September 21, 2026

‘Team Moms: Baseball’ Cast Hits Back at Critics

A new reality show puts youth baseball front and center.
Sep 17, 2026; Orchard Park, New York, USA; Buffalo Bills quarterback Josh Allen (17) runs to score a touchdown against the Detroit Lions during the second half at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images
September 21, 2026

Amazon’s TNF Opener Averages 18.6 Million Viewers, Up 5%

The streamer had a strong beginning to its 2026 schedule.
David Ellison Paramount
September 21, 2026

Paramount Settles Antitrust Suit, Clearing Path for WBD Deal

The deal would have significant implications for the companies’ sports portfolios.
Cleveland Browns coach Todd Monken address the media during day 12 of training camp, Aug. 11, 2026, in Berea, Ohio.
Opinion
September 21, 2026

Browns’ Todd Monken Wise to Use Mike Tomlin As a Media Motivator

The Browns upset the Buccaneers 24–19 on Sunday.