Friday, June 5, 2026

YouTube TV Unveils NFL Sunday Ticket Rates

  • Sunday Ticket will cost $349 for YouTube TV subscribers and $449 for non-subscribers.
  • Access to NFL RedZone will cost an additional $40 through YouTubeTV.
Kirby Lee-Imagn Images

YouTube TV is making it easier for fans to watch NFL games. 

The channel’s pricing tiers for NFL Sunday Ticket make it cheaper to purchase the out-of-market games package with a YouTube TV subscription. 

After $100 presale discounts expire, YouTubeTV subscribers can pay an additional $349 for Sunday Ticket and $389 for a package including NFL RedZone. 

Those without a subscription must pay $449 to access Sunday Ticket through YouTube PrimeTime channels, a hub that also streams movies, TV, and other events. The added RedZone option will cost $489. 

DirectTV charged $300 for Sunday Ticket this past season and $400 for its RedZone add-on. 

The streaming service’s pricing model lacks single-game or team-specific purchasing options, focusing on the “simplicity” of two tiers that encourage subscribing to YouTube TV. 

“One of the things we really wanted to do is introduce a much greater level of simplicity and clarity in the pricing for users,” Christian Oestlien, YouTube’s vice president of product management, told The Athletic.  

Viewers can sign up now through June 6 to receive $100 off their base subscriptions to Sunday Ticket. Other Sunday Ticket features for YouTube TV subscribers include split-screen camera views, unlimited DVR storage, and integration with NFL fantasy data. 

Google is reportedly paying $2 billion annually for U.S. rights to NFL Sunday Ticket over the next seven seasons, starting this fall — replacing DirectTV, which has held the rights since 1994.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 30, 2026; Phoenix, AZ, USA; NFL commissioner Roger Goodell arrives during the 2026 NFL Annual League Meeting at the Arizona Biltmore.

NFL Defends TV Deals As Goodell Declines to Testify Before Congress

The league continues to tout its commitment to broadcast television.

CFP Tweaks Schedule to Avoid More Head-to-Head NFL Clashes

The CFP is taking new measures to avoid competition with the NFL.
Lee Corso puts on the Brutus helmet as he makes his final pick between Kirk Herbstreit and Pat McAfee prior to the NCAA football game between the Ohio State Buckeyes and the Texas Longhorns at Ohio Stadium on Aug. 30, 2025.
exclusive

Pat McAfee in Early Extension Talks With ESPN

McAfee’s current five-year deal with ESPN isn’t up until 2028.

Featured Today

FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images

ESPN Braces for More Layoffs

The cuts are expected to affect both talents and non-camera-facing employees.
June 4, 2026

Duke-Michigan Hoops Moving to MLB Ballpark to Skirt Rights Issue

The crux of the move is due to media-rights complications.
exclusive
June 4, 2026

ESPN Evaluating AI Promos After Tony Parker Backlash

The network says it used AI for portraits of Parker and others.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
June 3, 2026

Spurs-Thunder Outdraws Last Year’s NBA Finals 

The 2025 NBA Finals drew 10.27 million viewers.
June 2, 2026

NHL Set to Enter Rights Talks With ESPN, TNT As Ratings Climb

The league’s recent run of heady viewership gives it greater bargaining power.
June 2, 2026

Knicks Keep Mitchell Robinson Away From Media Amid Mystery Injury

Robinson is the longest-tenured Knick. 
Jason McIntyre
June 2, 2026

How FS1’s Jason McIntyre Became a Liga MX Minority Owner

“Half the battle in work and in life is justifying your existence.”