Saturday September 30, 2023

XFL’s Rock

XFL celebration
Photo Credit: Billy Hurst-USA TODAY Sports
Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
Listen Now
September 29, 2023 | Podcast
Copy Link
Link Copied
Link Copied
On HBO’s Ballers, Dwayne “The Rock” Johnson plays a former NFL player who ends up buying a team. Johnson is now poised to take it a step further in reality, as he is part of a group likely buying the XFL.

Johnson — along with Dany Garcia and RedBird Capital Partners — bid $15 million in bankruptcy court for the league, the only qualifying bid. Garcia would become the first woman, independent of a team, to own a sports league.

The sale must be approved by a bankruptcy judge at a hearing Friday. The XFL’s creditors, which are numbered between 1,000 and 5,000, filed an objection to the potential sale in court yesterday. The league, which was halted midseason in March, filed for bankruptcy in April with between $10 and $50 million in assets and liabilities.

Johnson said he expects to be heavily involved in the league, as he tends to be in his investments. RedBird Capital Partners, led by Gerry Cardinale, recently launched a $500 million special acquisition company focused on sports, called RedBall Acquisition. RedBird has stakes in the YES Network and French soccer team Toulouse Football Club.

The acquisition is seemingly a low-risk, high-reward investment for Johnson, who continues to diversify his life outside of acting. Johnson might also put ESPN at ease, which is attempting to alter or pull out of its XFL rights contract now that founder Vince McMahon is no longer involved.

The Rock In A Nutshell: 

— Former University of Miami football player and WWE star.

— Forbes No. 10 Highest Paid Celebrity in 2020, raking in $87.5 million.

— 192 million followers on Instagram; 14.7 million followers on Twitter.

— Co-founder of multi-platform creative agency Seven Bucks Companies with Garcia, which produces the NBC show “The Titan Games,” which Johnson also hosts.

— Global partnership with Under Armour since 2016.

— Launched tequila brand Teremana this year.

— Ownership stake in ice cream chain Salt & Straw.

— Ownership stake in Voss Water.

Copy Link
Link Copied
Link Copied

What to Read

A detailed view of some NFL footballs before the Houston Texans at Jacksonville Jaguars game at EverBank Stadium.

New NFL Policy Toughens on Game Fixing, Betting on Own Team

However, the league is also lightening up on lesser violations.
Mississippi tackle Michael Oher poses with his family after being selected as the number 23 overall pick to the Baltimore Ravens in the 2009 NFL Draft at Radio City Music Hall in New York City.

Judge Ends Michael Oher’s Conservatorship with Tuohy Family

Oher claims the Tuohys misrepresented their legal relationship to him.
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

Sportsbooks are capitalizing with Taylor Swift-themed prop bets.
Taylor Swift reacts while sitting next to Donna Kelce watching the Kansas City Chiefs vs Chicago Bears game during the first half at GEHA Field at Arrowhead Stadium.

Taylor Swift Is Affecting The NFL, Chiefs Ticket Markets

Swift will visit her second NFL stadium in as many weeks.
podcast thumbnail mobile
Front Office Sports Today

Donovan McNabb and the State of Football


Featured Today

Ryder Cup’s Future Hanging In The Balance Amid Saudi Disruption

An unexpected change could be coming to the Ryder Cup.
September 29, 2023

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
Toy Story
September 29, 2023

‘Toy Story’ Success Could Lead to More Disney-Branded NFL Kid-Casts

A successful ‘Toy Story’ game could open the door for other franchises.
September 28, 2023

BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A's could be searching for a place to play.

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS's growth and digital transformation.
Titans stadium.
April 19, 2023

Titans' Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.
February 4, 2022

Super Bowl Ad Market Examined

The Super Bowl is now only one week away and the stakes…
February 3, 2022

Making Headlines

NFL: The Giants hired Laura Young as director of coaching operations. Young…