Thursday, October 29, 2026

WWE’s WrestleMania Does 2.2B Social Impressions, Outperforms SB LVI

  • WrestleMania 38 beat Super Bowl LVI in social media impressions, video views, engagements, and video watch time.
  • The event took place over two nights on April 2 and 3.
Joe Camporeale-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

WWE’s flagship event created quite a stir on the internet, according to newly released statistics.

WrestleMania 38 recorded 2.2 billion social media impressions, 1.1 billion video views, 87 million engagements, and 13.1 million hours of video watch time, per WWE and digital analytics firm Conviva.

For comparison, February’s Super Bowl LVI had 1.8 billion impressions, 618 million video views, 78 million engagements, and 3.6 million hours of video watched.

It’s important to note that WrestleMania took place over two nights (April 2 and 3), as opposed to the Super Bowl’s one.

Still, it’s a towering achievement for WWE, which claims that the 156,352 two-night attendance was a new company record — though that number is disputed.

The second night’s main event featured SmackDown WWE Champion Roman Reigns defeating Raw WWE Champion Brock Lesnar to become the Undisputed WWE Champion.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 6, 2026; Toronto, Ontario, Canada; Jessica Pegula (USA) reacts after winning the first set against Kamilla Rakhimova (UZB) during third round play at Sobeys Stadium.

Pegula: Influencers Have Become ‘A Little Too Much’ at US Open

Pegula said she also can appreciate what influencers can bring to the sport.

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
President Donald Trump and FIFA President Gianni Infantino hold World Cup medals during the FIFA World Cup 2026 final between Argentina and Spain at New York New Jersey Stadium on Sunday, July 19, 2026, in East Rutherford, NJ.

Trump Finally Backs Infantino Amid FIFA Leadership Crisis

Trump said it’d be a “terrible mistake” if FIFA considered replacing Infantino.
podcast thumbnail mobile
Front Office Sports Today

10/29/26 – Brewers Win World Series, Ernie Leaving ‘Inside the NBA,’ Saquon’s Polymarket Exit

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Nadia DeMarinis/FOS

Brian Kelly Not Closing Door on Return to Coaching

Kelly tells FOS he’s willing to listen about a return to the sidelines.
Milwaukee Brewers right fielder Sal Frelick (10) watches his RBI double during the fifth inning of Game 3 of the World Series against the Tampa Bay Rays Monday, Oct. 26, 2026 at Tropicana Field in St. Petersburg, Florida.
October 29, 2026

Why Fox Downplayed World Series Game 3 Ratings

A Brewers rout and the sports equinox drove viewership far lower.
October 29, 2026

Skydance Shakes Up CBS, TNT Sports C-Suites After Takeover

Skydance is beginning to remake CBS and TNT.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 28, 2026

McAfee Details FBI ‘GameDay’ Guidance After Kirk Shooting

He confirmed an FOS story that FBI protected him from assassination attempts.
Apr 3, 2026; Indianapolis, IN, USA; Ernie Johnson looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
October 28, 2026

Ernie Johnson Leaving ‘Inside the NBA’ After 37 Years

He’ll still be around for March Madness and other projects for TNT and CBS.
Sep 14, 2026; Kansas City, Missouri, USA; Broadcaster Pat McAfee prior to a game between the Kansas City Chiefs and the Denver Broncos at Arrowhead Stadium.
October 27, 2026

ESPN Stands by McAfee’s ‘Very Real and Valid’ Concerns

An ESPN spokeswoman says the network takes all threats very seriously.
October 27, 2026

Jerry Jones Says Cowboys Hiring Troy Aikman ‘Very Possible’

Jones and Aikman spoke on the field Monday night.