Tuesday, October 20, 2026

WWE’s WrestleMania Does 2.2B Social Impressions, Outperforms SB LVI

  • WrestleMania 38 beat Super Bowl LVI in social media impressions, video views, engagements, and video watch time.
  • The event took place over two nights on April 2 and 3.
Joe Camporeale-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

WWE’s flagship event created quite a stir on the internet, according to newly released statistics.

WrestleMania 38 recorded 2.2 billion social media impressions, 1.1 billion video views, 87 million engagements, and 13.1 million hours of video watch time, per WWE and digital analytics firm Conviva.

For comparison, February’s Super Bowl LVI had 1.8 billion impressions, 618 million video views, 78 million engagements, and 3.6 million hours of video watched.

It’s important to note that WrestleMania took place over two nights (April 2 and 3), as opposed to the Super Bowl’s one.

Still, it’s a towering achievement for WWE, which claims that the 156,352 two-night attendance was a new company record — though that number is disputed.

The second night’s main event featured SmackDown WWE Champion Roman Reigns defeating Raw WWE Champion Brock Lesnar to become the Undisputed WWE Champion.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 6, 2026; Toronto, Ontario, Canada; Jessica Pegula (USA) reacts after winning the first set against Kamilla Rakhimova (UZB) during third round play at Sobeys Stadium.

Pegula: Influencers Have Become ‘A Little Too Much’ at US Open

Pegula said she also can appreciate what influencers can bring to the sport.

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
President Donald Trump and FIFA President Gianni Infantino hold World Cup medals during the FIFA World Cup 2026 final between Argentina and Spain at New York New Jersey Stadium on Sunday, July 19, 2026, in East Rutherford, NJ.

Trump Finally Backs Infantino Amid FIFA Leadership Crisis

Trump said it’d be a “terrible mistake” if FIFA considered replacing Infantino.
podcast thumbnail mobile
Front Office Sports Today

10/20/26 – Knicks’ $4K Opener, Brewers’ $2,800 World Series, Colts Call Peyton?

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Oct 28, 2024; Pittsburgh, Pennsylvania, USA; Hall of Fame quterback Troy Aikman stands with his Monday Night Football Broadcast announcer Joe Buck before a game between the Pittsburgh Steelers and New York Giants at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images

Buck, Aikman Avoid the Elephant in the ‘MNF’ Booth

Aikman and Buck focused purely on football in their ‘MNF’ intro.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
October 19, 2026

NBC Sports Faces Pivotal Week

The network and its parent company are at a key inflection point.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
October 19, 2026

WNBA Finals Goes Hollywood With ‘Orange Carpet’ Show

E! is bringing red carpet coverage to Game 2 of the Finals.
Troy Aikman
Exclusive
October 16, 2026

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
Opinion
October 15, 2026

Troy Aikman–Joe Buck Breakup Looks More Likely Than Ever

ESPN hasn’t formally offered Troy Aikman a new deal, sources say.
Nov 3, 2025; Arlington, Texas, USA; Television commentator Troy Aikman speaks before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 15, 2026

Aikman Eyeing ‘Next Landing Spot,’ Doesn’t Deny Rift With Buck

Aikman is slated to become a free agent after the season.