Friday, April 10, 2026

WWE’s WrestleMania Does 2.2B Social Impressions, Outperforms SB LVI

  • WrestleMania 38 beat Super Bowl LVI in social media impressions, video views, engagements, and video watch time.
  • The event took place over two nights on April 2 and 3.
Joe Camporeale-USA TODAY Sports

WWE’s flagship event created quite a stir on the internet, according to newly released statistics.

WrestleMania 38 recorded 2.2 billion social media impressions, 1.1 billion video views, 87 million engagements, and 13.1 million hours of video watch time, per WWE and digital analytics firm Conviva.

For comparison, February’s Super Bowl LVI had 1.8 billion impressions, 618 million video views, 78 million engagements, and 3.6 million hours of video watched.

It’s important to note that WrestleMania took place over two nights (April 2 and 3), as opposed to the Super Bowl’s one.

Still, it’s a towering achievement for WWE, which claims that the 156,352 two-night attendance was a new company record — though that number is disputed.

The second night’s main event featured SmackDown WWE Champion Roman Reigns defeating Raw WWE Champion Brock Lesnar to become the Undisputed WWE Champion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

UFC-Backed Boxing Bill Passes House With Bipartisan Support

The bipartisan measure clears the chamber on a voice vote.

Venezuela Stuns the Field, Upsets U.S. for Its First WBC Title

The upstart championship run has become a defining moment for the country.
Jan 29, 2022; St. Louis, MO, USA; Ronda Rousey celebrates after winning the women’s Royal Rumble match during the Royal Rumble at The Dome at America's Center.

Rousey Says UFC Was Not Interested in Fight With Carano

Both fighters will undergo more medical testing than what’s required.
Feb 18, 2026; Milan, Italy; Mitch Marner of Canada celebrates with Macklin Celebrini after scoring their fourth goal in overtime to win the match against Czechia in a men's ice hockey quarterfinal during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena.

IOC Once Again Cracking Down on Olympic Social Media Clips

NHL teams have gone to extreme lengths to work around IOC restrictions.

Featured Today

Matthew Schaefer/Front Office Sports

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
Feb 10, 2022; Los Angeles, CA, USA; Dianna Russini appears on the red carpet prior to the NFL Honors awards presentation at YouTube Theater. Mandatory Credit:
exclusive

The Athletic Probing Dianna Russini Over Mike Vrabel Photos

The Athletic previously released a statement defending the NFL reporter.
Apr 9, 2026; Augusta, Georgia, USA; Rory McIlroy tees off on the eighth hole during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
opinion
April 9, 2026

Why Prime Video Was Wise to Lay Up During Masters Debut

Amazon’s modern broadcast still felt traditional.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel walks on field before Super Bowl LX against the Seattle Seahawks at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
exclusive
April 9, 2026

Vrabel-Russini Photos Were Shopped to Multiple Outlets

The New York Post published the now-viral photos on Tuesday.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Apr 9, 2026; Augusta, Georgia, USA; Sam Burns putts on the 15th green during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
April 9, 2026

Amazon Passes Masters Test During Debut

Prime Video streamed two hours of coverage Thursday afternoon.
April 9, 2026

NFL Faces DOJ Investigation With Media-Rights Battle Heating Up

Washington’s growing scrutiny of the league is deeply layered.
Apr 4, 2026; Phoenix, AZ, USA; ESPN reporter Holly Rowe during practice for the 2026 NCAA Women's Final Four at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
April 9, 2026

Holly Rowe Talks WNBA Draft, Auriemma-Staley Dustup

The ESPN reporter addressed a variety of women’s basketball topics.
April 8, 2026

Men’s March Madness Title Game Draws 18.3M Viewers, Up 23%

Michigan’s title win completes an emphatic run of audience increases.