• Loading stock data...
Friday, August 22, 2025
The biggest names in sports media. All in one room. Buy tickets now!

Women’s Conference Title Ratings Short of Last Year, Still Trending Up

The Big Ten tournament final between UCLA and USC drew 1.44 million viewers, while the SEC tournament final between South Carolina and Texas averaged 1.3 million.

Mar 8, 2025; Indianapolis, IN, USA; UCLA Bruins center Lauren Betts (51) reacts with her team after winning the Big Ten Conference Championship against USC Trojans at Gainbridge Fieldhouse.
Stephanie Amador Blondet-Imagn Images

Women’s college basketball may not replicate the viewership drawn by Caitlin Clark and Angel Reese last year—but their effects are seen all over this year’s ratings.

The Big Ten tournament final between archrivals UCLA and USC averaged 1.44 million viewers Sunday on CBS, the second-most-watched iteration of the title game behind last year’s game featuring Clark and Iowa against Nebraska, which drew 3.02 million, according to Sports Media Watch

South Carolina and Texas averaged 1.3 million viewers Sunday on ESPN, which was also the second-most-watched SEC championship game behind only last year’s battle between the Gamecocks and the Reese-led LSU Tigers that drew 2 million viewers.

The year-over-year dips for the title games are stark (Big Ten down 52%, SEC down 35%), which shows the power that the two stars brought last year. But the numbers are still well above their 2023 versions (Big Ten up 93%, SEC up 50%), indicating the staying power from last year.

ESPN also announced Tuesday that the ACC tournament title game between Duke and NC State drew 833,000 viewers, while the Big 12 final, a nail-biter between TCU and Baylor, drew 759,000—both of which are viewership records. The ACC tournament final is up 23% from last year, while the Big 12 final was up 126%, per Sports Media Watch.

The results come after ESPN announced earlier this week that it averaged 280,000 viewers across 87 regular-season women’s college basketball games this season, a 3% increase over last year and its highest since the 2008–2009 season.

Slightly less impressive was the Big East tournament final Monday that featured the Paige Bueckers–led UConn triumph over Creighton. The game drew 492,000 viewers on FS1, still the second-most-watched version of the event since it moved to Fox networks, but not as high as the potential draw of a name like Bueckers, who has starred in the two most-watched NCAA women’s basketball games of the season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Malik Beasley

Malik Beasley Could Still Be Charged in Gambling Probe Despite Feds Dropping..

Beasley’s lawyer is hoping his client can return to the NBA.

SEC Adopts 9-Game Conference Schedule As CFP Changes Loom

The conference matches schedule formats used by the Big Ten and Big 12.
Jul 13, 2025; Atlanta, GA, USA; MLB Commissioner Rob Manfred announces the pick for the Athletics pick during the MLB Draft at The Coca-Cola Roxy.

MLB Confident New Rights Will Exceed $550M ESPN Deal

MLB would redistribute rights forfeited by ESPN back in February.

Featured Today

Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.
August 22, 2025

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.
Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.
August 18, 2025

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
McDonald's All-American

NCAA Considers Making High School Athletes Register NIL Deals

The rule would likely be tested in court if adopted.
Justin Harrington (4) runs drills during an OU football practice in Norman, Okla., on Monday, Aug. 7, 2023.
August 21, 2025

Federal Courts Lean Toward Striking NCAA JUCO Eligibility Restrictions

A federal judge granted four West Virginia football players eligibility this year.
Pat Fitzgerald
August 21, 2025

Pat Fitzgerald, Northwestern Settle Lawsuit Over Firing

Fitzgerald has insisted he had no knowledge of hazing on the team.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
Julian Edelman
August 19, 2025

Julian Edelman: ‘Outrageous’ NIL Makes Colleges ‘Look Like an NFL Parking Lot’

The Patriots legend called the current state of college football the “Wild West.”
August 19, 2025

Virginia Tech’s Perceived $56M Budget Gap Shows New Challenges

Virginia Tech AD Whit Babcock wants a $200 million budget.
August 19, 2025

Texas AD Del Conte Signs $38M Deal, but Still Not Highest-Paid AD

Del Conte could receive another raise before the new expiration date.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.