Sunday, October 11, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

WNBA Star Alana Beard Leads Effort For Oakland Team

USA TODAY NETWORK/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

A WNBA expansion team could be coming to Oakland through an investor group led by retired player Alana Beard.

The WNBA champion is partnering with the African American Sports and Entertainment Group, an organization reportedly seeking a 50% stake in the Oakland Coliseum Complex. Oakland’s Vice Mayor Rebecca Kaplan has been supportive of the process.

It’s not clear how much a new team would cost, but bankers estimated that the 2019 sale of the New York Liberty was in the $10 million to $14 million range.

Commissioner Cathy Engelbert has previously voiced her interest in building a league larger than the current 12 teams.

  • The 2021 regular season was the most-viewed WNBA season since 2008. Viewership increased 51% compared to 2020.
  • In May, Google joined Nike, Deloitte, and AT&T as a WNBA Changemaker.
  • That same month, Amazon purchased exclusive streaming rights to 16 WNBA games in a multiyear deal.

Charlotte, Houston, Toronto, and Philadelphia have all been identified as potential expansion cities. Natasha Cloud, Mystics point guard and Athletes Unlimited signee, said she’s trying her hardest to “bring a team back to Philly.”

Former Atlanta Dream star Renee Montgomery became the first former player to co-own a WNBA team in March.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sophie Cunningham Hits Back at Athletic Column: ‘Suck It’

WNBA star fires back at critical column by The Athletic.
Soccer Football - Ligue 1 - AS Monaco v RC Strasbourg - Stade Louis II, Monaco, - April 19, 2025 TV pundit holds a DAZN microphone before the match

DAZN Grows Sports Footprint as It Acquires Local Rights

The streamer has quickly amassed a large collection of team rights.

Caitlin Clark Wants Mitchell Back With Fever Despite Fan Comments

Mitchell said she has yet to make a decision on her future.

WNBA Semifinals Open With 1.15M Viewers, Up 10%

NBC aired its first WNBA playoff game in more than two decades.
podcast thumbnail mobile
Front Office Sports Today

10/9/26 – MLB’s 154-Game Pitch, NFL Bets on SCOTUS, Shaq Says Barkley Isn’t Leaving

0:00

Featured Today

Action Images/Peter Cziborra

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
UFL co-owner Mike Repole speaks to the crowd as the UFL franchise Louisville Kings are introduced at Lynn Family Stadium. Wednesday, October 8, 2025

Mike Repole Invests in Kentucky Derby Owner Amid Push for Change

The billionaire has amassed a 1.5% stake in Churchill Downs.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.
October 6, 2026

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.
October 8, 2026

Filing Details Jeanie Buss’s Side Deal to Remain Lakers Governor

Jeanie Buss was granted five years as team governor.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive
September 24, 2026

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.
Ndamukong Suh
September 16, 2026

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”