Tuesday, July 21, 2026

WNBA Star Alana Beard Leads Effort For Oakland Team

USA TODAY NETWORK/Design: Alex Brooks

A WNBA expansion team could be coming to Oakland through an investor group led by retired player Alana Beard.

The WNBA champion is partnering with the African American Sports and Entertainment Group, an organization reportedly seeking a 50% stake in the Oakland Coliseum Complex. Oakland’s Vice Mayor Rebecca Kaplan has been supportive of the process.

It’s not clear how much a new team would cost, but bankers estimated that the 2019 sale of the New York Liberty was in the $10 million to $14 million range.

Commissioner Cathy Engelbert has previously voiced her interest in building a league larger than the current 12 teams.

  • The 2021 regular season was the most-viewed WNBA season since 2008. Viewership increased 51% compared to 2020.
  • In May, Google joined Nike, Deloitte, and AT&T as a WNBA Changemaker.
  • That same month, Amazon purchased exclusive streaming rights to 16 WNBA games in a multiyear deal.

Charlotte, Houston, Toronto, and Philadelphia have all been identified as potential expansion cities. Natasha Cloud, Mystics point guard and Athletes Unlimited signee, said she’s trying her hardest to “bring a team back to Philly.”

Former Atlanta Dream star Renee Montgomery became the first former player to co-own a WNBA team in March.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 26, 2026; Portland, Oregon, USA; Portland Trail Blazers forward Jerami Grant (9) scores a basket during the second half against San Antonio Spurs forward Keldon Johnson (3) during game four of the first round of the 2026 NBA Playoffs at Moda Center.

Blazers and City Increasingly at Odds Over Arena Funding

The arena funding debate has devolved into a three-way fight.

Why WNBA Union Won’t Monetize Viral Sophie Cunningham Incident  

Cunningham can still use her own NIL to license the image.

WNBA Union Blasts Chicago Sky For Yet Another Facility Delay

The facility has been delayed multiple times since being announced in 2024.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
podcast thumbnail mobile
Front Office Sports Today

7/21/26 – Michigan AD Out, Goodell Extension, Zlatan Exits Fox, Tom Brady vs. Logan Paul

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Topgolf celebrates the grand opening of its newest location in Parsippany, N.J., on July 2.

‘Golf Is Having a Moment’: Topgolf CEO Talks Expansion Plans

Leonard Green & Partners acquired a 60% stake in Topgolf.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
July 6, 2026

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.