Friday, July 24, 2026

WNBA Possibly Heading Toward Expansion Soon

  • The league may expand to one or two cities as early as the 2024 season.
  • The WNBA hasn’t added a new franchise since the Atlanta Dream entered the league in 2008.
Kamil Krzaczynski-USA TODAY Sports

The WNBA could add a franchise or two in the next couple of years.

Commissioner Cathy Engelbert said in an interview with The Athletic earlier this week that the league may expand to one or two cities as early as the 2024 season.

The WNBA hasn’t expanded since the Atlanta Dream entered the league in 2008. Significant hurdles need to be cleared before a franchise is awarded, including whether a city has an arena in place and meets key financial and fan demographics. 

“There’s no crisp or clear formula, but you see cities that rise to the top pretty quickly,” Engelbert said. 

The Athletic reported that the expansion fee would be worth between $15 million and $20 million, but Engelbert said those figures “sound low.” She also added that the combination of the current 12 teams and the league itself puts the value of the WNBA over $1 billion.

Engelbert said the list of possible expansion cities has been narrowed to around 10 or 12, and The Athletic speculated that new teams could be awarded to a pool of six cities: Nashville, Oakland, Philadelphia, Portland, San Francisco, and Toronto.

An official announcement on expansion is expected by the start of September’s playoffs.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
Breaking

LeBron James to Sign With 76ers

James will join the fourth team of his NBA career.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.
Jul 9, 2026; Phoenix, Arizona, USA; Indiana Fever guard Sophie Cunningham (8) against the Phoenix Mercury at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images

Sophie Cunningham’s Unlikely Path to WNBA Stardom

The reserve guard has become one of the WNBA’s most famous players.
Jul 22, 2026; Indianapolis, Indiana, USA; Indiana Fever guard Caitlin Clark (22) dribbles the ball while Connecticut Sun forward Diamond Miller (1) defends in the second half at Gainbridge Fieldhouse.

USA Today Updates Caitlin Clark Column After Backlash

Armour’s column was “clearly labeled as Opinion,” USA Today tells FOS.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

18-Game NFL Season On Hold After Super Bowl LXII Date Set

Nearly two years after awarding the game, the NFL sets a date.
Apr 1, 2026; Phoenix, Arizona, USA; Detroit Tigers pitcher Tarik Skubal in the fifth inning against the Arizona Diamondbacks at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Tarik Skubal Makes Plea to Stay in Detroit Ahead of Trade Deadline

Skubal could make his final home start for Detroit on Friday.
Men BMX Park Final, X Games
July 24, 2026

What ‘X Games Has That Everybody Wants’: A Young Audience

Founder athletes including Chloe Kim and Eileen Gu have equity in the business.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 24, 2026

After $9.6 Billion Seahawks Sale, Which NFL Team Is Next?

NFL owners aren’t rushing to sell despite soaring values.
Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 23, 2026

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.
Los Angeles Sparks's Kelsey Plum (10) guards Las Vegas Aces' A’ja Wilson (22) on Saturday, July 19, 2025, during the WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis.
July 23, 2026

WNBA All-Star Game Ticket Prices Exceed $200, Sellout Expected

SeatGeek is seeing order volume three times higher compared to last year.
Jul 14, 2025; Atlanta, GA, USA; Argyle High School player Grady Emerson during the 2025 Home Run Derby at Truist Park.
July 23, 2026

MLB Draft Picks Sign Record Deals Amid Fraught Labor Talks

Eighteen of the top 20 selections have already signed contracts.