• Loading stock data...
Saturday, March 14, 2026

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA CBA Talks, Day 4: ‘We Have to Get a Deal By Monday’

Negotiations have gone on for nearly 40 hours across four days.
Mar 10, 2026; Miami, Florida, USA; Miami Heat center Bam Adebayo (13) dunks against the Washington Wizards during the second half at Kaseya Center.

Bam Adebayo’s 83-Point Game Sparks Collector Frenzy

“A performance like this instantly becomes part of NBA history.”
Mario Ho

How a 30-Year-Old Became Part-Owner of the Celtics

Mario Ho has his eye on expanding the Celtics’ footprint in China.
Sep 16, 2025; Seattle, Washington, USA; Seattle Storm forward Nneka Ogwumike (3) shoots the ball against Las Vegas Aces center A'ja Wilson (22) during the first half in game two of round one for the 2025 WNBA Playoffs at Climate Pledge Arena. Mandatory Credit: Stephen Brashear-Imagn Images

WNBA CBA Talks Drag Late Into Night 3 With No Deal

Negotiations have lasted more than 30 hours over the last three days.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Players Club, PGA Tour

The $11K Players Championship Ticket—With a Waiting List

New this year is a five-star steakhouse built next to the 18th green.
A cup flag flies on on the seventh green during the first round of The Players Championship PGA golf tournament at TPC Sawgrass, Thursday, March 12, 2026, in Ponte Vedra Beach, Fla.
March 12, 2026

PGA Tour on Prediction Markets: It’s ‘Complicated’

The PGA Tour does not allow prediction market deals yet.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
March 12, 2026

Why the NFL’s 2026 Schedule Could Look Very Different

The upcoming slate will feature even more standalone games.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 12, 2026

NWSL Enters Pivotal Season With Expansion, World Cup Boost

Commissioner Jessica Berman says the league expects to break records in 2026.
March 12, 2026

U.S., WBC Heavyweights Advance With Big TV Weekend Looming

Record viewership is already arriving as the tournament favorites all advance.
March 11, 2026

WNBA, WNBPA Talks Push Late Into Second Night—No Deal Yet

Players left the meeting at midnight Wednesday; no deal had been reached.
March 11, 2026

NFL Free Agency Opens As Raiders Untangle Crosby Trade Mess

Another run of player deals marks the beginning of the new league year.