Monday, November 9, 2026

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Sep 14, 2025; College Park, Georgia, USA; Atlanta Dream vice president Renee Montgomery watches a game against the Indiana Fever in the first quarter during game one of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park

Renee Montgomery Cautions Friends Running for WNBA Commissioner

She says “it’s not a job that gives you love back.”
Pickering High School North

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.

Syracuse AD Wants Basketball Powerhouse to Prioritize Football

Syracuse hosts Clemson this weekend with ACC Network’s pregame show in town.
podcast thumbnail mobile
Front Office Sports Today

11/9/26 – Russini Makes Her Return, Press Secretary Dana White?, Kolek Retracts Swift Diss

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.

Stadium Issues Pile Up for NWSL Semifinals

It’s déjà vu for women’s sports fans.
November 8, 2026

WTGL Has ‘Surreal’ Debut as Newest Women’s Sports League

Michelle Wie West starred in Los Angeles Golf Club’s win.
Security officers secure the area as U.S. Vice President JD Vance plays golf at Trump Turnberry golf course, during his holiday, in Turnberry, Scotland, Britain, August 14, 2025.
November 9, 2026

Trump Turnberry’s Wait for Open Championship Drags On

The next available date is now 2030 with Carnoustie selected for 2029.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
November 8, 2026

NFL Teams Turn to Bargain Backups With High-Priced QBs Out

NFL teams will have used 47 starting quarterbacks through 9 weeks.
November 6, 2026

LIV Golf Creditors Face $100M in Claims, Just $2M to Split

The unsecured creditors committee is scheduled to meet next on Nov. 20.
November 6, 2026

How the Risk-Averse NFL Learned to Love Trades

The NFL once was practically a no-trades league. 
Aug 23, 2026; Westfield, Indiana, USA; Bryson DeChambeau tees off on hole 11 during the final round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
November 5, 2026

LIV Golf Is Shutting Down, Lawyers Confirm in Bankruptcy Hearing

The Saudi PIF spent more than $5 billion on LIV since the league launched.