Thursday, October 8, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - Ligue 1 - AS Monaco v RC Strasbourg - Stade Louis II, Monaco, - April 19, 2025 TV pundit holds a DAZN microphone before the match

DAZN Grows Sports Footprint as It Acquires Local Rights

The streamer has quickly amassed a large collection of team rights.

ICE Has Detained Another College Basketball Player

A Chinese player at Mississippi Valley State was detained Sept. 29.

Caitlin Clark Wants Mitchell Back With Fever Despite Fan Comments

Mitchell said she has yet to make a decision on her future.

Buss Siblings: Jeanie Can’t Block Sale of Lakers Stake

Jeanie is acting purely out of self-interest, her siblings say.
podcast thumbnail mobile
Front Office Sports Today

10/8/26 – Rahm Rejects LIV, Trump’s Stormy Georgia-Alabama Visit, Super Bowl on Disney+

0:00

Featured Today

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
Jul 24, 2026; Boston, Massachusetts, USA; An official MLB baseball with a Toronto Blue Jays logo sits on the grass before a game against the Boston Red Sox at Fenway Park. Mandatory Credit: Eric Canha-Imagn Images

MLB Owners Propose 154-Game Season, Expanded Playoffs

The proposal also includes a weekly off day.
Sep 25, 2026; Bronx, New York, USA; New York Yankees manager Aaron Boone (17) walks back to the dugout after making a pitching change during the third inning against the Baltimore Orioles at Yankee Stadium. Mandatory Credit: Brad Penner-Imagn Images
October 8, 2026

Yankees Exit Leaves Questions Heading Into Likely Lockout

Aaron Judge calls for the club to be “all in” for 2027.
Sep 27, 2026; Rio De Janeiro, BRA; (Editors Notes: Caption Correction) A view of the NFL logo and the Baltimore Ravens and Dallas Cowboys during the game at Maracana Stadium.
October 8, 2026

NFL Urges Supreme Court to Hear Prediction-Markets Case

“It is critical for the Court to act as soon as possible,” a league source says.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 7, 2026

Why Are NFL Penalty Flags Flying? It’s Complicated

Dead-ball penalties are a major factor.
Oct 4, 2026; Los Angeles, California, USA; Atlanta Braves pitcher Didier Fuentes (72) throws during the sixth inning against the Los Angeles Dodgers in game two of the NLDS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 7, 2026

MLB Division Series Extends Postseason Ratings Streak

Fox Sports and TNT Sports saw initial viewership lifts in the Division Series.
October 7, 2026

WNBA Semifinals Open With 1.15M Viewers, Up 10%

NBC aired its first WNBA playoff game in more than two decades.
Sep 27, 2026; Santa Clara, California, USA; San Francisco 49ers fullback Kyle Juszczyk (44) before the game against the Arizona Cardinals at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
October 7, 2026

Kyle Juszczyk Wins Chugging Celebration Appeal, League Adjusts Policy

Juszczyk had received two fines of $14,926 each.