Tuesday, September 8, 2026
The FOS App is Live Download It Now

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
LeBron James acknowledges the crowd's reaction as he takes the stage for the I PROMISE Family Reunion event to welcome him home on Friday at InfoCision Stadium in Akron. The event was hosted by the LeBron James Family Foundation.

LeBron James Jumps to Polymarket From DraftKings

His endorsement deal with DraftKings expired earlier this summer.

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
podcast thumbnail mobile
Front Office Sports Today

9/8/26 – Big Ten Replay Controversy, Goodell’s Four-Year Extension, LeBron Picks Polymarket

0:00

Featured Today

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.

LIV Files for Bankruptcy As Fight for Survival Continues

LIV also announced a restructuring support agreement with BC Partners.
Jun 14, 2026; Las Vegas, Nevada, USA; Commisioner of the NHL Gary Bettman announces the winner of the the Conn Smythe Trophy Carolina Hurricanes center Jordan Staal (11) (not pictured) in game six of the 2026 Stanley Cup Final at T-Mobile Arena.
September 8, 2026

NHL Readies Sun Belt Expansion, but Georgia Isn’t Done Deal

An Atlanta developer walked back a claim of a submitted expansion application.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 4, 2026 General view of Australia's Maya Joint and Taiwan's Chan Hao-ching in action during their first round match against Serena Williams and Venus Williams of the U.S. REUTERS/Brendan Mcdermid
September 8, 2026

New Australian Open Head Suggests Shortening Grand Slam Matches

Andrew Abdo took over for Craig Tilley last month.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Golf - The Masters - Augusta National Golf Club, Augusta, Georgia, U.S. - April 6, 2026 England's Tyrrell Hatton and Spain's Jon Rahm on the practice range during a practice round REUTERS/Mike Segar
September 8, 2026

Jon Rahm and LIV Stars Join PGA Tour Rivals at Irish Open

The event is being played at Trump International Golf Links in Doonbeg.
September 7, 2026

‘Like Playing a Game in 1990’: SMU, FSU Play Amid Power Outage

No coach-to-player helmet comms. No instant replay. But the show went on.
September 7, 2026

NFL Once Again Pushing Boundaries As New Season Kicks Off

Wednesday games are a new theme this NFL season.
September 6, 2026

NFL Owners Finalize Contract Extension for Roger Goodell

The deal runs through March 2031.