Saturday, October 3, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 3, 2026; Phoenix, AZ, USA; Detail view of an NCAA basketball in the hoop during the second half of a semifinal of the Final Four of the women's 2026 NCAA Tournament between the UConn Huskies and the South Carolina Gamecocks at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images

Ohio Court Reverses Grandfathering of Athletes Into NCAA Eligibility

Parallel litigation remains ongoing in several states.
Mar 16, 2026; Inglewood, California, USA; LA Clippers owner Steve Ballmer reacts against the San Antonio Spurs in the first half at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Ballmer Drops Lawyer Who Called NBA Probe a ‘Witch Hunt’

O’Melveny & Myers had been representing Ballmer in multiple matters.

WNBA Faces Ratings Test Without Caitlin Clark, Fever

Indiana was eliminated from the playoffs Thursday by the Las Vegas Aces.

Trail Blazers Fire Announcer Over Insensitive Teenage Tweets

The firing came the same day the Blazers announced Braiden Bell’s hiring
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Sep 27, 2026; Rio De Janeiro, BRA; A tifo featuring images of
First at FOS

NFL, NFLPA Yet to Hold Real Talks on More Games Abroad

The CBA requires consultation with the union.
Sep 27, 2026; Denver, Colorado, USA; Los Angeles Rams head coach Sean McVay looks on during the first half against the Denver Broncos at Empower Field at Mile High.
October 2, 2026

Sean McVay’s Comments About Call Raise Questions About NFL Policy

Discussions between teams and the NFL are not always treated as confidential.
Feb 9, 2026; San Francisco, CA, USA; San Francisco 49ers owner Jed York at the Super Bowl LX host committee handoff press conference at Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
October 2, 2026

NFL Suspends Jed York 6 Games After Prostitution Sting Arrest

The 49ers owner was also fined $500,000.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sep 30, 2026; Bronx, New York, USA; New York Yankees outfielder Trent Grisham (12), outfielder Cody Bellinger (35) and catcher Austin Wells (28) celebrate after defeating the Boston Red Sox in game two of the Wildcard round for the 2026 MLB Playoffs at Yankee Stadium.
October 2, 2026

NBC Scored Record Viewership With MLB Wild-Card Round

The initial wild-card games set a series of viewership milestones.
A moose forages for food at Schwabacher Landing in Grand Teton National Park in Wyoming.
October 2, 2026

MLB Ends Grand Teton Game Talks After Wyoming Officials Object

The early-stage consideration generated heavy pushback.
Philadelphia Flyers center Trevor Zegras (46) looks on during the warmups before the game against the Carolina Hurricanes at Lenovo Center
October 1, 2026

NHL Says Players in ‘Hot for Hockey’ Campaign Approved Content

The romance novel–inspired marketing effort has received mixed reviews.
October 1, 2026

Napheesa Collier: ‘Haven’t Even Thought About’ Free Agency

Collier signed a one-year, $1.4 million deal with the Lynx in April.