Tuesday, November 3, 2026

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 31, 2026; San Francisco, California, USA; Golden State Valkyries players hold the trophy after winning the 2026 WNBA Finals against the Atlanta Dream at Chase Center

WNBA Finals Game 7 Draws 3.3M Viewers, Most Since 1997

The series averaged nearly 1.9 million viewers, the most for a Finals series.

New York Liberty Fire Chris DeMarco After One Year

The Liberty were swept by the Dream in the semifinals.

College Basketball Returns to the Court After Chaotic Offseason

The Tigers were at the center of NCAA eligibility drama.

Geno Auriemma Laments Explosion of Sports Gambling

Auriemma has won 12 national championships with the Huskies.
podcast thumbnail mobile
Front Office Sports Today

11/3/26 – First CFP Rankings, Wilbon Steps Away, NFL Coaching Hot Seats

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Nov 30, 2024; Toronto, ON, CANADA; Boston Fleet forward Hannah Bilka (19) collides with Toronto Sceptres defender Allie Munroe (12) in the second period at Coca-Cola Coliseum.

PWHL Insists Mark Walter Isn’t Selling League

The league maintains that it remains firmly under Walter’s ownership.
November 3, 2026

Caleb Williams Wears Cleats With No Visible Logos After NFL Fines

Williams says he wanted to minimize distractions after two costly NFL fines.
November 3, 2026

Jon Rahm Willing to Accept Penalties to Rejoin PGA Tour

Rahm said he has yet to have a discussion with the PGA Tour.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
November 2, 2026

MLB Free Agency Opens, Eight Players Get Qualifying Offers

Uncertainty continues to loom over MLB’s offseason player market.
Golf - Dubai Desert Classic 2025 - Emirates Golf Club, Dubai, United Arab Emirates - January 19, 2025 Northern Ireland's Rory McIlroy in action as he tees off on the eighth during the final round
November 2, 2026

DP World Tour, WWE Press On in Middle East Amid War

The Abu Dhabi Aldar Championship begins Thursday with a $9 million purse.
November 1, 2026

Vikings Loss Reinforces NFL’s Parity-Driven Business Model

The NFL hasn’t had an undefeated team since the 1972 Dolphins.
November 1, 2026

NFL Owners Haven’t Fired a Coach Yet: ‘It’s Coming,’ Agent Says

The league hasn’t gone this long without a coaching change since 2017.