Thursday, June 11, 2026

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Under Armour Did Not Renew WNBA Shoe Deal

Jacy Sheldon also wears logo-less Holo shoes due to WNBA apparel rules.
Jun 10, 2026; New York, New York, USA; New York Knicks guard Jalen Brunson (11) controls the ball against San Antonio Spurs guard De'aaron Fox (4) during the fourth quarter of game four of the 2026 NBA Finals at Madison Square Garden

Leagues and Networks Are Going All In on America250

Celebrations include jersey patches, special uniforms, and dedicated programming.
Jun 10, 2026; New York, New York, USA; New York Knicks forward OG Anunoby (8) makes a game-winning tip shot against San Antonio Spurs guards Dylan Harper (2) and Devin Vassell (24) during game four of the 2026 NBA Finals in the final second of the fourth quarter at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images
opinion

Knicks-Spurs Finals Is Showing the NBA at Its Best

A 29-point comeback and record ratings have the sports world buzzing.
Jun 8, 2026; New York, New York, USA; San Antonio Spurs forward Victor Wembanyama (1) shoots the ball as New York Knicks center Karl-Anthony Towns (32) defends during game three of the 2026 NBA Finals at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images

NBA Finals Game 3 Draws 23.8M Viewers, Most Since 2017

Game 3 marked the most-watched TV program since the Super Bowl.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Landon Donovan discusses investment opportunities with the NWSL.

Landon Donovan: NWSL Is ‘Best Investment in Sports’

The former USMNT captain pointed to the USWNT’s success as proof.
June 10, 2026

Why WNBA Expansion Teams Are Surprising the League Again

The Fire and Tempo are much better than expected.
Jun 1, 2026; Oklahoma City, OK, USA; Texas Tech Red Raiders pitcher Nijaree Canady (24) points after a strikeout in the fifth inning against the Alabama Crimson Tide during the NCAA Women’s College World Series at Devon Park. Mandatory Credit: Brett Rojo-Imagn Images
June 10, 2026

NiJaree Canady Remains Unsigned With AUSL Season Underway

Canady was the No. 2 pick in the 2026 AUSL Draft.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
June 9, 2026

LIV CEO Won’t Guarantee Final 4 Events of 2026 Season Happen

The PIF in April said it would fund LIV through this season.
June 9, 2026

U.S. Open Qualifying Sends High School Stars to Shinnecock

Miles Russell and Giuseppe Puebla, both 17, earned spots Monday.
Apr 28, 2026; New York, New York, USA; Left to right: Tina Fey and Timothee Chalamet and Kylie Jenner and Ben Stiller and Christine Taylor sit court side during the first quarter of game five of the first round of the 2026 NBA Playoffs between the New York Knicks and Atlanta Hawks at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images
June 8, 2026

The Unwritten Rules of Madison Square Garden’s Celebrity Row

The best seats in the house come with unspoken expectations.
June 8, 2026

Knicks NBA Finals Ticket Prices Plunge Ahead of Trump’s MSG Visit

Get-in prices for Monday’s Game 3 plummet by more than half.