Friday, October 16, 2026

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Draws New Lines on What Fans Can Bet On

The league is restricting risky player props.

NBA’s In-Game Wearables Push Hinges on How Data Is Used

Adam Silver acknowledges concerns about data being used in contract negotiations.

EuroLeague Sets $9B Valuation Target in 10-Year Plan

The league’s “value is growing very rapidly,” its CFO said.
Aug 3, 2025; College Park, Georgia, USA; Atlanta Dream partner Renee Montgomery watches a game against the Washington Mystics in the second quarter at Gateway Center Arena at College Park. Mandatory Credit: Brett Davis-Imagn Images

Renee Montgomery: Moving Finals Games Was a ‘Group Project’

Montgomery didn’t confirm whether Game 6 would be played at State Farm Arena.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.

NFL Reinstates Josh Jacobs, Jonathon Cooper From Paid Leave

Each player missed six games while on the commissioner-exempt list.
October 16, 2026

FIFA to Reconsider Peace Prize After Trump Received Inaugural Award

FIFA’s Football Social Responsibility Committee will assess the prize’s future.
Troy Aikman
Exclusive
October 16, 2026

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
October 16, 2026

Jags Eye First London Sweep As U.K. Future Remains Uncertain

The Jaguars host the Texans after beating the Eagles.
October 15, 2026

Small-Market Brewers Clinch First NL Pennant

Milwaukee is advancing to its first World Series since 1982.
October 15, 2026

WNBA Finals Ticket Prices Soar Above Last Year’s Levels

The get-in price for Game 1 in San Francisco is over $200.
October 15, 2026

Charley Hull: LPGA Needs to ‘Show More Personalities’

The Englishwoman has one of the sport’s largest social media followings.