Friday, June 5, 2026

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 3, 2026; San Antonio, Texas, USA; New York Knicks guard Jalen Brunson (11) dribbles the ball past San Antonio Spurs guard Stephon Castle (5) in the first half during game one of the 2026 NBA Finals at Frost Bank Center.

NBA Finals Game 1 Viewership Is Highest Since 2019

Game 2 between the Knicks and Spurs is Friday.

Does Market Size Still Matter in the NBA?

This year’s Finals pits the biggest market against one of the smallest.
Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
Apr 18, 2026; Los Angeles, California, USA; ESPN analysts Richard Jefferson (left) and Tim Legler (center) and play-by-play announcer Mike Breen during game one of the first round of the 2026 NBA Playoffs between the Los Angeles Lakers and the Houston Rockets at Crypto.com Arena.

ESPN’s Tim Legler: ‘I Don’t Think About Coaching Anymore’

Legler is making his NBA Finals broadcasting debut.

Featured Today

FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.

Aaron Judge Injury Deals Major Blow to Yankees—and MLB

The Yankees megastar will miss the heart of the season.
June 4, 2026

Chwalińska Makes French Open Final, Nearly Triples Career Earnings

Chwalińska was ranked No. 114 before the French Open began.
June 4, 2026

Knicks Get-In Prices for Game 3 at MSG Hit $8,000—and Climbing

Knicks Finals tickets now outprice both the Super Bowl and World Cup.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
June 4, 2026

MLB’s Long-Stalled Stadium Plans—Rays and A’s—Show Progress

The A’s and Rays both are drawing closer to getting new ballparks.
Mar 30, 2026; Phoenix, AZ, USA; NFL commissioner Roger Goodell arrives during the 2026 NFL Annual League Meeting at the Arizona Biltmore.
June 4, 2026

NFL Defends TV Deals As Goodell Declines to Testify Before Congress

The league continues to tout its commitment to broadcast television.
SEA at VAN - Nov. 21, 20251
June 4, 2026

Will the PWHL’s Aggressive Expansion Succeed?

The league added four teams ahead of the 2026–27 season.
June 3, 2026

Adam Silver: NBA Europe ‘On Track’ to Launch Next Year

The commissioner also commented on the Aspiration investigation.