Saturday, October 24, 2026

WNBA Growth Hits New Inflection Point With Bay Area, Portland Franchises

  • Warriors owners buy into league amid period of accelerating development
  • Portland bid said to have reached WNBA’s Board of Governors
Kamil Krzaczynski-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

It was only a matter of time before the WNBA solidified its expansion plans.

On Thursday, the league confirmed the expected news of an expansion franchise for California’s Bay Area with a large-scale presentation at San Francisco’s Chase Center, where the team will play. 

The new team will be joined by a forthcoming franchise in Portland, according to multiple reports. That decision has reached the league’s Board of Governors, with its own announcement expected soon. 

The as-yet-unnamed Bay Area franchise will be led by Golden State Warriors owners Joe Lacob and Peter Guber — and the Warriors will be the sixth NBA franchise to also have a WNBA team, joining similar situations in Brooklyn, Indiana, Minnesota, Phoenix, and Washington. 

According to sources, the group is committing $50 million to enter the league. The ownership group for the Portland team, meanwhile, is reportedly led by local billionaire Kirk Brown.

Starting with the 2025 season, the new franchises will bring the WNBA to 14 teams and could prompt a realignment to balance the Eastern and Western Conferences. This is also the league’s first expansion since 2008, though there have been multiple relocations.

“The right time, the right moment is today,” said WNBA commissioner Cathy Engelbert. “The San Francisco Bay Area has proven to well exceed the mark in our expansion criteria. The Bay Area is firmly aligned with our already strong base of diverse and engaged fans, and this is a hub for women’s sports.”

Wave Of Growth

The expansion announcement not only arrives in time with this weekend’s start of a highly touted Finals matchup between the New York Liberty and Las Vegas Aces, but also follows a 2023 regular season with marked increases in attendance, national TV viewership, and social media consumption.

“The league is ready. It’s gone through some tough times, as we all did during the pandemic, but the league is ready for this expansion. Women’s basketball, and women’s sports overall, is taking off,” Lacob said.

But there remains some friction around the idea of further league expansion — particularly as players continue to push for better benefits and working conditions, including additional charter flights for team travel.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mark Walter’s Sports Empire Shrinking Again

The Dodgers and Cadillac F1 remain in Walter’s portfolio despite other sales.

Dream Deliver Finals Atmosphere to Match State Farm Arena Move

The Dream hold a 2–1 series lead over the Valkyries.
Mat Ishbia

Suns Owner Mat Ishbia: Steve Ballmer Is a ‘Great Owner’

“That was a misstep by Steve,” Ishbia told FOS about the situation.

NBC: NBA Opening Night Tip-Off Most-Watched Ever

The Sixers-Knicks game drew 7.7 million viewers.
podcast thumbnail mobile
Front Office Sports Today

10/23/26 – JJ Watt Takes CBS Chair, FIFA Rights Shake-Up, Small-Market World Series

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

MLB, Union Remain Far Apart As Low-Budget World Series Begins

The sides strongly disagree on the significance of the Rays-Brewers matchup.
October 23, 2026

Trump Questions NFL Paris Game: ‘France Is Really in Trouble’

The Saints and Steelers play Sunday at Stade de France.
Oct 17, 2026; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) on the field against the Gotham FC during the first half at Audi Field.
October 23, 2026

NWSL Abandons ‘Rodman Rule’ Restrictions

All players are now eligible to receive the league’s maximum salary.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 23, 2026

NFL’s $250K Fines for Vrabel, Sirianni, Glenn Put on Hold

The NFL continues its crackdown on unsportsmanlike conduct involving players, coaches, and officials.
Oct 22, 2026; Milwaukee, WI, USA; The Tampa Bay Rays at American Family Field during a workout session before the 2026 World Series. Mandatory Credit: Michael McLoone-Imagn Images
October 23, 2026

World Series Game 1 Tickets Dip but Remain on Record Pace

Game 1 remains in line to have the highest World Series get-in price.
Sep 27, 2026; Rio De Janeiro, BRA; A general overall view of Brazil and United States flags on the field during the playing of the national anthem before the 2026 NFL Rio Game between the Dallas Cowboys and the Baltimore Ravens at Maracana Stadium.
October 23, 2026

NFL’s Global Takeover Is Just Beginning

The global slate is likely to swell to 10 games—and beyond.
October 23, 2026

PGA Tour’s Two-Circuit Shift ‘Well Defined,’ Says Joel Dahmen

The top 20 players on the Challenger Series will be promoted.