• Loading stock data...
Monday, June 17, 2024

Why Whistle Sports Created a Series That Explores Soccer Culture

(Photo via Chris Macchi/Whistle Sports)

We’re a week into the World Cup and if you haven’t gotten your fill of soccer yet, don’t worry, a new original series on YouTube Premium has you covered. “F2 Finding Football” takes fans around the world to explore the beautiful game of soccer. Produced by Whistle Sports, the series stars The F2, which is comprised of notorious soccer freestylers Billy Wingrove and Jeremy Lynch.

“We brought [The F2] into our network years ago,” explained J. Lalonde, the vice president of content at Whistle Sports. “Together we’ve built a pretty massive audience around soccer, and over the years we’ve developed shows both on YouTube, digital, and then for linear television as well.”

“F2 Finding Football” is different than anything they’ve done before. Ahead of the World Cup, Whistle Sports and The F2 decided to go on the road to explore the game of soccer, creating a series that combined culture, community, and sport in a travel-type format.

Showcasing their personalities, The F2 traveled to countries like Brazil, Iceland, and France — all of which had unique soccer cultures and buzz leading up to this summer’s World Cup. The duo also stopped in the U.S., where the national team failed to qualified for the World Cup.

“Our U.S. episode was really to explore how to never let that happen again,” explained Lalonde who, like many Americans, is still heartbroken over the country’s absence in Russia. “One thing is for sure. Women, especially American women, really seem to understand how to get in [to the World Cup].”

[the_ad_group id=”948″]

While World Cup countries were important, both The F2 and Whistle Sports didn’t want the series to just be limited to that.

“From day one we agreed that “F2 Finding Football” should have a World Cup focus but also remain evergreen to entertain a wide audience,” said Lynch.

With that in mind, The F2 traveled to places like Thailand where Lalonde and his team saw a “pretty incredible” soccer culture and found sport’s market to be growing.

Although the series is focused on soccer, there is a heavy music influence as well, which Lalonde points to as another way to bring people together and expand the fan base. “F2 Finding Football” featured cameos by DJ Steve Aoki, Blink-182’s Travis Barker, singer Becky G, and rappers A$AP Ferg and Lil Jon.

As for how they identified celebrities to feature on the show, Wingrove makes it clear that, “of course, they had to be football fans.”

He and Lynch looked for storylines that would tie back to the theme of the episode.

“Orri Dýrason’s (drummer from Sigur Ros) father played for Iceland’s national team against Pele. Becky G talks about what football meant to her family. Falcao is a living legend of Futsal in Brazil,” explained Wingrove, discussing some of the storylines of the guests who appeared on the show.

Want more content like this? Subscribe to our daily newsletter!

The trailer, which can be found here, perfectly demonstrates the tone of the series. It is fun, unique, and creative. It also explores culture through sport in a way that is less casual than a typical travel show, but still takes fans on a journey to understand communities that are different than their own.   

“This series represents what Whistle Sports stands for,” Lalonde said. “We celebrate bringing communities together, celebrating creativity through skill and celebrating sports in an entertaining way.”

“Finding Football” does just that. The series, which is as diverse as the game itself, takes viewers around the world to countries with both notorious and unknown soccer cultures. It merges sport and entertainment, widening its audience beyond just soccer fans. See for yourself in the first episode on Argentina, available now on YouTube.

Copy Link
Link Copied
Link Copied

What to Read

Major Selling Point for Cities Pushing New Stadium Projects: Big Events

Several jurisdictions have mentioned events such as the Super Bowl as part of the impetus to build or renovate stadiums.

College Bowl Games Using NIL Contracts ‘Right Around the Corner’

The top executive of Bowl Season envisions a complicated future.

NFL Declined ESPN Offer to Drastically Reduce Sunday Ticket Price

The NFL’s prospects aren’t looking good in court.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.
August 19, 2021

MLB Owners Propose $100M Salary Floor

Major League Baseball owners have proposed a $100 million payroll minimum for MLB’s 30 teams and a lower luxury tax threshold.
July 23, 2021

NFL to Players: Get Vaccinated or Pay the Price

The NFL’s threatening to drop the financial hammer on un-vaccinated players and teams that cause forfeited games in 2021, according to memo.