WHOOP Moves Into Biometric Tracking Apparel

    • WHOOP unveiled a new product category on Thursday, releasing a line of apparel that tracks the wearers biometrics.
    • The clothing line requires a subscription to WHOOP's biometric tracking and analysis service.

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Wearable maker WHOOP is expanding beyond wristbands as it continues its post-fundraise expansion, releasing a clothing line that will track users’ biometric information.

WHOOP Body includes sports bras, compression tops, leggings, and shorts retailing from $54 to $109, and requires a subscription to WHOOP’s health and activity tracking service. 

The company is not working with any apparel partners on the line, a spokesperson told FOS.

WHOOP also rolled out a smaller version of its wristband and new software features, including a pulse oximeter, a skin temperature sensor, and an alarm clock function that wakes up the wearer with vibrations at a time optimized around sleep needs and cycles.

  • The company saw its valuation triple in just under a year to $3.6 billion on a $200 million fundraise completed last week. 
  • WHOOP recently announced it had acquired PUSH, a weight training technology company that measures movement from sensors — which, like WHOOP’s new wearables, can be placed in multiple spots around the body. 

The company’s product rollout on Thursday featured Patrick Mahomes, Emma Radacanu, Rory McIlroy, Justin Thomas, Michael Phelps, and other WHOOP athletes. 

WHOOP released some of Mahomes’ biometric data for the 2020 NFL season and displayed McIlroy and Thomas’ live heart rates during a broadcast on the Golf Channel.