Sunday December 3, 2023

Wearables Offer New Type of Athlete-Fan Connection

  • WHOOP is creating new types of athlete-fan connections by publishing athlete biometrics, including during a PGA Tour broadcast.
  • The company is part of the increasingly competitive wearables market.
WHOOP/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Most fans will never have a heart-to-heart conversation with NFL star Patrick Mahomes, but at least they can now compare heart rates.

Mahomes wears a WHOOP bracelet that tracks heart rate, movement, respiratory rate, and other metrics. The company also calculates metrics on sleep quality, recovery, and more. 

On Tuesday, WHOOP released biometric data for the 2020-2021 season on the Kansas City Chiefs quarterback, showing that Mahomes spends most games at a heart rate of 150-190 beats per minute — around twice that of the average adult.

WHOOP, which has raised around $200 million to date at a $1.2 billion valuation, is just one of many brands setting a pace in the wearables market.

  • Oura, which sells a ring that tracks health metrics, raised $100 million from the Los Angeles Dodgers’ Elysian Park, among others, earlier this month.
  • The Apple Watch is a key part of the tech giant’s push into fitness. 
  • WearOS by Google, working with Samsung, announced upcoming fitness and wellness features with FitBit, which Google bought in January. 

WHOOP includes its bracelet in its app subscriptions, which cost $30 per month, or $288 for an entire year.

In early May, the company partnered with the PGA Tour and NBC’s Golf Channel to show the live heart rates of Rory McIlroy and Justin Thomas during the Wells Fargo Championship broadcast. 

“Understanding how these athletes not just train, but sleep and recover and really deal with stress is going to be very intriguing to fans,” WHOOP CEO Will Ahmed told Front Office Sports.

Copy Link
Link Copied
Link Copied

What to Read

In Light of More Player Defection Talk, PGA Tour Pens Optimistic Memo

Players on policy board look to convey sense of calm, optimism.

PGA Tour Expects To Add Another Investor To Pair With Saudi PIF

The PGA Tour is still working toward the Dec. 31 deadline.

PGA Tour's $100M Incentive Program May Be On Thin Ice

Jordan Spieth says the Player Impact Program isn't needed.
Tiger Woods at the PGA Tour's Hero World Challenge

Tiger Points To 'Options' As PGA Tour-PIF Deadline Nears

The two sides have a self-imposed Dec. 31 deadline to complete a deal.
podcast thumbnail mobile
Front Office Sports Today

CFP Looking to Super Bowl for Media Rights Plan


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
The Adidas ball has changed over the years.

The Most Advanced Tech at the Women's World Cup Might Surprise You

This year's OCEAUNZ introduces connected ball technology to the women's game.

Creating Fan-Centric Content With AI

WSC’s highlight automation improved the speed of ESPN’s content creation.

Rewriting the Sports Media Playbook

WSC's highlight automation improved Clemson's content strategy and overall growth.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

Re-Imagining Storytelling With AI

Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
Arial view of Audi testing track
December 4, 2022

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
Woman wears Meta Quest headset while working out to have virtual reality exercise session
November 22, 2022

Meta's Plans for VR Fitness Could Hit Snag

A government agency is looking to block an acquisition by Meta.
Nike phone advertisement
November 15, 2022

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.