• Loading stock data...
Monday, February 26, 2024
Rates for the 2024 Best Venues Award increase this Sunday at 11:59 p.m. ET

WHOOP Looks to Acquire Tech Companies After $200M Raise

  • Wearable technology company WHOOP raised $200 million on a $3.6 billion valuation.
  • It plans to acquire companies and expand into new markets.
WHOOP/Design: Alex Brooks

Fitness wearable company WHOOP raised $200 million at a $3.6 billion valuation, roughly doubling its previous fundraising total and tripling its valuation from a round in October 2020. 

The Series F round, announced on Monday, was led by Softbank Vision Fund 2.

WHOOP provides a free wristband wearable with a $30 monthly subscription service that analyzes user data. It competes with some of the largest companies in the world for wearable market share.

  • Apple’s fiscal Q3 sales in the home, wearables, and accessories category grew 36% year-over-year to $8.78 billion. The company is developing a more rugged Apple Watch.
  • Google acquired Fitbit in January for $2.1 billion. Google shares a wearable technology platform with Samsung, which also produces a set of fitness-focused wearables.
  • Facebook is reportedly planning to release a watch with activity-tracking functions next summer. The company has explored integrating movement data collected through its Oculus VR headsets into Apple’s Health app.
  • Amazon is hiring a Head of Fitness for its wearable and subscription service Halo team. 

WHOOP said it would use its new funding toward research and development, acquiring technology companies, and expanding into new markets. The company told FOS that international users now account for 30% of its new members, up from 9% in 2019.

Previous funding rounds included Kevin Durant’s ThirtyFive Ventures, Larry Fitzgerald, Patrick Mahomes, Eli Manning, Rory McIlroy and Justin Thomas.

NBC showed drivers’ live heart rates on Saturday’s NASCAR at Daytona broadcast through WHOOP’s Live software. In May, WHOOP released Mahomes’ biometric data for the 2020-2021 season.

Copy Link
Link Copied
Link Copied

What to Read

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.

Messi Returns to MLS With the Weight of the League on His Shoulders

Inter Miami kicks off the MLS season against Real Salt Lake.
podcast thumbnail mobile
Front Office Sports Today

The Shady Business of Fake Sports News


Featured Today

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Portland, OR

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
Nike's group fitness studios follow its Netflix workout streaming deal.
August 3, 2023

Nike Leans Into In-Person Fitness As Lululemon Cuts Back

With fitness classes already on Netflix, Nike now plans in-person studios.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities. 

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
UBS estimates that pickleball injuries have cost Americans $377 million this year.
June 27, 2023

Pickleball Injuries Could Cost U.S. Nearly $400 Million Per Year

UBS estimates that pickleball injuries have cost Americans $377 million this year.
Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
June 1, 2023

Harry Kane Invests in OxeFit, Fitness Startup Reaches $45 Million in Funding

Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
The huupe "smart" basketball hoop in a gym.
May 23, 2023

Can Basketball Hoops Become Part of the Smart Gym Ecosystem?

Huupe is selling its product to professional and college basketball teams.
Peloton is recalling 2.2. million bikes.
May 11, 2023

Peloton Recalls 2.2 Million Bikes Following Injuries

Peloton is recalling 2.2. million bikes.