• Loading stock data...
Monday, September 15, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Warner Bros. Discovery Plans Max Sports Tier Debut For MLB Playoffs

  • October provides key confluence of top sports content for tier’s debut
  • Effort to carry branding from company-owned Bleacher Report
disney wbd
Warner Bros. Discovery

Warner Bros. Discovery plans to debut its long-awaited sports tier for Max with the start of October’s MLB playoffs, according to industry sources.

After WBD CEO David Zaslav said last week that a sports tier on the prominent streaming service has been a key option for the company, plans are now set to come to fruition in less than two months and could be formally announced sometime around Labor Day, per sources.

MLB playoffs coverage, which has been a key WBD tentpole for years, is poised to be joined by the NBA, NHL, and NCAA on Max, as the company owns digital rights for all its key live sports content.

The start of the NBA and NHL seasons, also in October, closely follow the start of the MLB playoffs, which will provide a critical confluence of content for the debut of the new sports tier — and make the month one of the most important in WBD’s entire sports calendar.

The sports tier will carry branding from Bleacher Report, the sports media outlet Time Warner acquired in 2012 and which was part of the subsequent Warner Media-Discovery merger. Its coverage will also feature B/R highlights and supplemental content, as that outlet’s younger demographic is a key target of potential streaming consumers given its tendency for cord-cutting.

Pricing hasn’t been finalized, but in its current form, Max costs $15.99 per month without ads and $9.99 per month with commercials. 

Max currently has 95.8 million global direct-to-consumer subscribers, ranking far above other rival services such as Peacock, Hulu, Paramount+, and ESPN+, but below Netflix and Disney+.

CNBC initially reported the news of Warner Bros. Discovery’s timing for the sports tier.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Low-Payroll Brewers Buck the Math, Clinch First MLB Playoff Berth

Milwaukee continues to defy its market size and economic constraints.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.

NFL, Yankees, Cubs Hold Moments of Silence for Charlie Kirk

The Green Bay moment was an NFL decision, a spokesperson told FOS.
Sep 8, 2025; Philadelphia, Pennsylvania, USA; New York Mets outfielder Juan Soto (22) runs to first base during the first inning against the Philadelphia Phillies at Citizens Bank Park.

The $339 Million Mets Are in Jeopardy of Missing the Playoffs

The Mets’ wild-card lead is 1.5 games with 15 remaining in the regular season.

Featured Today

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion
September 9, 2025

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.
September 5, 2025

NFL’s Expected Early-Season Ratings Boost Gets Off to a Stormy Start

The kickoff game somewhat resembles the delays last year in an SNF game.
Sep 6, 2025; Boulder, Colorado, USA; General view of a Fox Sports camera station before the game between the Delaware Fightin Blue Hens against the Colorado Buffaloes at Folsom Field.
September 11, 2025

Lachlan Murdoch on Fox’s Sports Strategy, FanDuel Plans

The executive calls a forthcoming streaming bundle with ESPN “essential” for fans.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 4, 2025

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.
Eagles
September 4, 2025

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.